Proposed EU Taxation Directive for E-cigarettes

Dec.30.2022
EU countries can individually tax e-cigarettes, with Germany planning to double the current tax to €0.32/ml in 2022. EU proposed new tax laws for e-cigarettes.

Keyword: To be continued.


The EU currently lacks a unified tax law for electronic cigarettes, but member states can develop their own e-cigarette taxes based on their individual circumstances. For example, starting in June 2022, Germany will impose a consumption tax of €0.16 per milliliter on e-cigarette oil, which will double to €0.32 per milliliter on January 1, 2026.


In November 2022, the London news center of 2FIRSTS has learned that the European Union may propose revisions to the current "2011 EU tobacco taxation directive." The European Commission is drafting proposals to include new tobacco products, such as e-cigarettes and heated tobacco, in the tax category for cigarettes. The European Commission plans to levy a minimum consumer tax on e-cigarette oil, with the tax rate depending on the nicotine concentration of the oil. Member states can choose to calculate taxes based on value, quantity, or a combination of both. The minimum consumer tax rate depends on the nicotine concentration of the oil and cannot be lower than:


Nicotine concentration of less than 15mg/ml is subject to a 20% retail tax or costs 0.10€/ml.


Nicotine levels above 15mg/ml will be subject to a retail tax of 40%, or sold at a rate of 0.30€ per ml.


The maximum retail price should include all taxes and fees. The minimum tax is adjusted based on the purchasing power parity of each member country. According to estimates by 2FIRSTS, after the new tax is implemented, the price of a 10ml bottle of e-cigarette liquid will increase by about 2 euros.


The process of amending the tax bill may begin as early as 2023.


Related News:


The European Commission is pushing for a Europe-wide tax on electronic cigarettes.


The EU postpones the implementation of an e-cigarette tax, which may begin in 2023.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

PMI Expands in Latin America & Caribbean, Creates CCA Cluster, Names Key Executives
PMI Expands in Latin America & Caribbean, Creates CCA Cluster, Names Key Executives
Philip Morris International establishes new cluster in Caribbean, Central America, and Andean region with new leadership appointments.
Aug.11 by 2FIRSTS.ai
2FIRSTS collaborates with VAPE FAIR for the third time, celebrating the 10th anniversary of the event's grand opening
2FIRSTS collaborates with VAPE FAIR for the third time, celebrating the 10th anniversary of the event's grand opening
VAPE FAIR 2025 to be held in Jakarta on Aug. 30-31, celebrating 10th anniversary with upgraded content and international brands.
Aug.07 by 2FIRSTS.ai
Asia-Pacific Tobacco Harm Reduction Advocates Criticize WHO Policy Shift, Say It Harms India and Other Low- and Middle-Income Countries
Asia-Pacific Tobacco Harm Reduction Advocates Criticize WHO Policy Shift, Say It Harms India and Other Low- and Middle-Income Countries
The Asia-Pacific Coalition on Tobacco Harm Reduction (CAPHRA) warns that WHO’s recent policy shift contradicts evidence and harms low- and middle-income countries like India, which has over 45 million livelihoods tied to tobacco. CAPHRA criticizes WHO’s double standard of banning safer alternatives in poorer countries but not in high-income ones, increasing health inequality.
Jul.23 by 2FIRSTS.ai
France Bans Oral Nicotine Products in Forms of Pouches, Pastes, Tablets, and Liquids Starting March 2026
France Bans Oral Nicotine Products in Forms of Pouches, Pastes, Tablets, and Liquids Starting March 2026
France's Decree No. 2025-898 bans all oral nicotine products nationwide six months after publication. Medicines and medical devices are exempt. This includes nicotine pouches, gum, lozenges, and other forms, regardless of origin. The decree is based on the Public Health Code and applies to mainland France and Wallis and Futuna Islands.
Sep.08
China Tobacco Hong Kong 2025 Interim Results: Revenue HKD 10.3 billion, up 18.5% year-on-year; New Tobacco Export Business Revenue HKD 14.6 million, down 66.5% year-on-year
China Tobacco Hong Kong 2025 Interim Results: Revenue HKD 10.3 billion, up 18.5% year-on-year; New Tobacco Export Business Revenue HKD 14.6 million, down 66.5% year-on-year
China Tobacco International (Hong Kong) recorded revenue of HKD 10.32 billion in the first half of 2025, up 18.5% year-on-year, with gross profit down 1.8%. Net profit attributable to shareholders was HKD 706 million, up 9.8% year-on-year. Revenue from the new tobacco export business was HKD 14.6 million, down 66.5% year-on-year.
Aug.22 by 2FIRSTS.ai
China’s E-cigarette Exports Hit USD 889 Million in July, U.S. Surges 146% to Reclaim No.1 Spot
China’s E-cigarette Exports Hit USD 889 Million in July, U.S. Surges 146% to Reclaim No.1 Spot
In July 2025, China’s e-cigarette exports reached USD 889 million, a sharp 32% increase month-on-month, but still down 11% year-on-year. The U.S. market staged a strong rebound, reclaiming the top spot with an export value of USD 261 million, while the UK fell back to second. Germany remained stable, Russia’s exports jumped 53% to rank fourth, and Malaysia held firmly within the top five.
Aug.21 by 2FIRSTS.ai