PUFF BAR to Launch PUFF Max in Korean Market

Aug.08.2022

US e-cigarette brand PUFF BAR plans to launch PUFF Max in South Korea, targeting consumers with 12 different flavors.

The American e-cigarette brand, PUFF BAR, has announced that they will be launching PUFF Max in approximately one week, officially entering the South Korean market.

Although there are already many high-capacity disposable electronic cigarette products available in South Korea, the successful American brand PUFF Max plans to target Korean consumers with a differentiated product lineup.

The PUFF Max disposable e-cigarette comes in 12 different flavors. PUFF Max, the brand's flagship product, made its debut with 3000 puffs and outstanding performance, achieving high sales in the disposable e-cigarette market in the US and globally.

According to the marketing manager of Puff Korea Co., Ltd., "Starting with our first product, PUFF Max, we will launch five new American products and 30 flavors in the Korean market this year to quickly gain market share." He stated that PUFF Max, which debuted in Korea, is "a product that can be easily used anytime, anywhere," and Puff Korea plans to lead the global electronic cigarette market by entering the fiercely competitive Korean market with the slogan "Get the new sweet color now! Taste it! Live it!" The company also plans to continuously develop and release patented products equipped with new technologies.

Puff Korea, a subsidiary of PUFF BAR, announced plans to invest in a new production line and product releases in Korea to prepare for global exports. The initial facilities investment is expected to be around KRW 30 billion, with plans to add KRW 500 billion in business in the future.

Statement:

This article is compiled from third-party information and is intended for industry professionals for the purpose of educational exchange.

This article does not represent the views of 2FIRSTS, and 2FIRSTS is unable to confirm the truthfulness and accuracy of the article's content. The compilation of this article is solely for industry-related communication and research.

Due to limitations in our translation ability, the translated article may not fully reflect the original meaning. Please refer to the original article for accuracy.

2FIRSTS maintains complete consistency with the Chinese government in regards to any domestic, Hong Kong, Macau, Taiwan, and foreign-related statements and positions.

The copyright of compiled information belongs to the original media and authors, and if there is any infringement, please contact us for deletion.

#Europe #Open system e-cigarettes #United Kingdom #Market #E-cigarette Market

This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Australia Leads COP11 Seminars as Exploding Illicit Tobacco Market Raises Questions

Australia sent a delegation to COP11 in Switzerland and is leading three major seminars to showcase its vape and tobacco control policies. But at home, illicit cigarette sales are skyrocketing amid record-high taxes, drawing criticism from the tobacco industry and prompting doubts over policy effectiveness.

Nov.20 by 2FIRSTS.ai

Special Report｜With Charlie’s US Line Online, the US-Filled Vape Supply Chain Model Enters a New Phase

Charlie’s Holdings has activated its first US-based manufacturing and filling line, enabling the company’s Pachamama 25K vape series to meet Texas’ new domestic manufacturing requirements. As state-level rules tighten, the move signals a broader industry shift toward US-filled supply chains and marks an inflection point for brands historically reliant on China-based prefilled production.

Industry Insight

Dec.02

U.S. Lawmakers Seek to Empower HHS to Destroy Counterfeit Chinese Tobacco Products

Bipartisan members of the U.S. Congress have introduced the “Ensuring the Necessary Destruction of Illicit Chinese Tobacco Act” (END Act), seeking to amend the Federal Food, Drug, and Cosmetic Act to authorize the Department of Health and Human Services (HHS) to directly destroy adulterated, misbranded, or counterfeit imported tobacco products.Major tobacco companies, including Altria, along with several public health organizations, have announced their support for the bill.

Nov.11 by 2FIRSTS.ai

Tobacco-Free Kids Condemns PMI for Marketing Zyn to Youth via F1 Sponsorship

Yolonda C. Richardson, President and CEO of the Campaign for Tobacco-Free Kids, issued a statement on December 10, 2025, condemning Philip Morris International (PMI) for partnering with Ferrari to promote Zyn nicotine pouches on Formula 1 cars. She said PMI’s claim that the sponsorship targets adults is misleading, as F1’s audience has become increasingly young—with over 4 million children aged 8–12 now following the sport.