
Recently, the official website of the British government has released a consultation report, which mentions the most popular e-cigarette brands in the market and the average prices of e-cigarettes.

According to the report, in 2022, the most popular disposable e-cigarette brand among young people in the UK is ELFBAR, priced at around £5. On the other hand, the price of ELFBAR's cartridge-based products is approximately £8.

The report also mentions the average selling price of different product categories in the UK market.
The average price of disposable e-cigarettes is £6, while pod system kits have an average price of £12. Open-system devices have the highest average selling price at £40.
In addition, according to the updated trade data from the General Administration of Customs of the People's Republic of China, 2FIRSTS has compiled the average export unit price of e-cigarettes to the UK in October 2023. According to the statistics, the export unit price is $40.33 per kilogram, representing a month-on-month increase of 1.62% and a year-on-year decrease of 18.65%. The average price of "e-cigarettes and similar personal electronic vaporizers" is £3.8 per unit.
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