Review: Evolution of Cigarette Consumption Tax Policy in China (Pt.1)

Industry Insight by Huoxing Liaoran, translated by 2FIRSTS Reese & edited by Sophia
Aug.09.2024
Review: Evolution of Cigarette Consumption Tax Policy in China (Pt.1)
Since the "System of Tax Disbribution" reform in 1994, China's cigarette consumption tax policy has undergone several significant adjustments. These changes not only reflect the evolution of the economic situation but also reveal the profound impact of policy makers on the structure of the tobacco industry. Let's review how these policies, from the initial uniform tax rate to the complex graded tax system, have shaped today's cigarette market.

Special announcement:

2FIRSTS have been authorized by Source Media (WeChat Public Account "Huoxing Liaoran") to republish;

The entire text represents the views and stance of Huoxing Liaoran.


 

The third plenary session of the 20th Central Committee of the Communist Party of China was held in Beijing from July 15th to 18th, 2024. At the session, the Central Committee heard and discussed a report on the work of the Political Bureau, emphasized on further comprehensive and deepening reforms, advancing issues related to China's modernization, and considered and adopted the Resolution of the Central Committee of the Communist Party of China on Further Deepening Reform Comprehensively to Advance Chinese Modernization.

 

Review: Evolution of Cigarette Consumption Tax Policy in China (Pt.1)

 

Speculation in the public suggests that the country is soon to introduce a trillion-level consumption tax reform. China's consumption tax is a central tax, all of which is directly handed over to the state. According to data from the Ministry of Finance, in 2023, the national consumption tax revenue was 1.61 trillion yuan, accounting for 8.9% of the overall tax revenue. The consumption tax reform means that when local governments no longer have income from selling land, the nation will allocate some of the consumption tax revenue to them.

 

Cigarette consumption tax is the main part of the consumption tax. Now let's take a look at the changes in cigarette consumption tax policy together.

 

China's Adjustments to Cigarette Consumption Tax

 

The tobacco consumption tax in our country has been adjusted five times in 1994, 1998, 2001, 2009, and 2015.

 

1.Before 1994, tobacco was subject to the same 60% product tax as other industries.

 

After the implementation of the "System of Tax Disbribution" in 1994, the product tax was changed to Value Added Tax, and a new cigarette consumption tax was added. All types of cigarettes were taxed at a uniform rate of 40% based on the factory price. Through the implementation of this policy, tobacco production enterprises were encouraged to produce more high-end cigarettes with higher profits, shifting the product structure from low-end to high-end. Brands such as "Furong Wang" (1994), "Huanghelou" (1995), "Jiaozhi" (1995), and "Liqun" (1995) were born or revamped during this period.

 

Review: Evolution of Cigarette Consumption Tax Policy in China (Pt.1)
Image Source | Huoxing Liaoran

 

2. In 1998, the cigarette consumption tax system was reformed once again.

 

The tax system had changed from a single tax rate to a tiered tax rate, with three tiers: 50% for Category 1 tobacco, and 40% for Category 2 and 3, and 25% for Category 4 and 5. Following the implementation of this policy, sales of low-grade cigarettes had significantly increased, and some small and medium-sized tobacco factories had experienced a revival due to the tax reduction. During this period, tobacco consumption tax had been levied based on the ex-factory price, and was only collected at the production stage.

 

Review: Evolution of Cigarette Consumption Tax Policy in China (Pt.1)
Image Source | Huoxing Liaoran

 

3. In 2001, the adjustment of cigarette consumption tax was implemented using a composite taxation method that combined both volume-based and value-based taxes.

 

A fixed tax of 150 yuan was levied on every 50,000 cigarettes, while an ad-valorem tax was adjusted to two tiers: 45% for cigarettes with an allocation price of 50 yuan or more, and 30% for cigarettes with an allocation price below 50 yuan. Following the tax reform, the tax rate for low-end cigarettes had been increased from 25% to 30%, along with an additional fixed tax of 150 yuan per box, significantly increasing the tax burden on low-end cigarettes and reflecting a policy focused on supporting larger enterprises. Small and medium-sized enterprises producing less than 100,000 boxes of low-end cigarettes annually were experiencing severe losses, leading to closures and conversions, allowing for smoother restructuring of the cigarette industry.

 

Review: Evolution of Cigarette Consumption Tax Policy in China (Pt.1)
Image Source | Huoxing Liaoran

 

Conclusion

 

Looking back at the tax reforms from 1994 to 2001, we can see how policies have aimed to strike a balance between market demand and economic conditions. These adjustments not only altered the market landscape of the tobacco industry, but also laid the foundation for future policy making. In the next edition, I will delve into the adjustments made in 2009 and 2015 and their far-reaching impacts on the industry, so stay tuned.

 

 

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

NAS 2026 | FDA CTP Director Says PMTA Pathway Is “Predicated on Tobacco Harm Reduction”
NAS 2026 | FDA CTP Director Says PMTA Pathway Is “Predicated on Tobacco Harm Reduction”
At the 2026 New Approaches Summit in New York, FDA Center for Tobacco Products Director Bret Koplow said the PMTA pathway is “predicated on tobacco harm reduction.” He outlined four CTP priorities: youth prevention, helping adults quit or switch to lower-risk products, improving relative-risk communication, and reducing unauthorized products. Koplow also addressed flavored e-cigarettes, public risk perceptions, industry credibility and efforts to make PMTA reviews more efficient and predictable.
Sep.26
Kelly White Bets on Female Consumers as Nicotine Pouch Competition Intensifies | 2Firsts Interview
Kelly White Bets on Female Consumers as Nicotine Pouch Competition Intensifies | 2Firsts Interview
Swedish nicotine pouch brand Kelly White is building its strategy around adult female consumers. Founder and CEO Sophia Wilsby told 2Firsts that women accounted for around 70% of the brand’s repeat customers on HAYPP in Sweden in 2025. The interview explores female consumer segmentation, product and design differentiation, gender stereotypes, packaging regulation, and how independent brands can compete with global players such as ZYN and VELO while considering funding, partnerships and future ownership options.
Business
Sep.24
German Customs Seize 115,800 Vapes in €1.4 Million Tax Case
German Customs Seize 115,800 Vapes in €1.4 Million Tax Case
Germany's Magdeburg Main Customs Office seized 115,800 untaxed e-cigarettes containing a combined 4.366 million mL of e-liquid during four truck inspections between August 10 and September 4, 2026. The seizures prevented an estimated €1.397 million in tax losses and set a record for the customs office's jurisdiction. Criminal proceedings have been initiated against four truck drivers. The case follows a separate German investigation involving more than 7.6 million illicit vapes and an estimated €33.3 million in excise-tax losses.
Enforcement
Oct.13
UK Vape Duty Starts in October as Hayati, DOJO and Others Launch Lower-Capacity Products With Lower Per-Unit Tax
UK Vape Duty Starts in October as Hayati, DOJO and Others Launch Lower-Capacity Products With Lower Per-Unit Tax
The UK's Vaping Products Duty will take effect on October 1, 2026, at a flat rate of £2.20 per 10ml of vaping liquid. Ahead of implementation, DOJO, PIXL and Hayati have introduced or been reported to be adding lower-capacity tiers alongside larger products. DOJO has added a 6ml BLAST7K Fresh below its 10ml BLAST10K Fresh, PIXL offers both a 12ml 8000 and a 6ml 5K, while retailer Ninja Vapes says Hayati is preparing a 7ml 4K alongside its existing 12ml 6K. The pattern points to a growing lower-capacity tier in the UK market, although the brands have not all explicitly linked the changes to the new duty.
Sep.23
BAT Adds Former Apple General Counsel Bruce Sewell to Board as Finance, Legal, Marketing and Regional Leadership Shift
BAT Adds Former Apple General Counsel Bruce Sewell to Board as Finance, Legal, Marketing and Regional Leadership Shift
British American Tobacco has appointed former Apple Senior Vice President, General Counsel and Secretary Bruce Sewell as an independent non-executive director, effective January 1, 2027. He will also join BAT's Audit and Nominations Committees. BAT Chair Luc Jobin highlighted Sewell's experience in technology, government and regulatory affairs, public-company governance and AI-company boards. Over the past 18 months, BAT has changed or announced changes to its CFO, general counsel, CMO and APMEA regional leadership, while the main board has also seen multiple changes. The appointment comes as BAT advances Horizon 2030 and its Fit2Win transformation while expanding New Categories and reshaping parts of its digital, technology and operating structure.
Business
Oct.29
Altria Showcases Ploom, Marlboro Heated Tobacco Sticks and Non-Nicotine Energy Products at NACS Show 2026
Altria Showcases Ploom, Marlboro Heated Tobacco Sticks and Non-Nicotine Energy Products at NACS Show 2026
At the 2026 NACS Show, Altria displayed Ploom devices alongside imagery of Marlboro-branded heated tobacco sticks, while also featuring RIOT Energy and Proper Wild non-nicotine products. The booth showcased on! PLUS nicotine pouches, including 12 mg variants not listed among FDA-authorized products as of October 9, and NJOY e-cigarettes. Altria also presented convenience-store traffic figures highlighting its retail presence. 2Firsts examines the company's expanded product portfolio, non-nicotine business activities and the regulatory status of products displayed at the show.
EXPO
Oct.10