Reynolds files lawsuit in California over tobacco products

May.15.2023
Reynolds files lawsuit in California over tobacco products
Reynolds Tobacco files lawsuit in California to defend its non-menthol tobacco products against flavor ban allegations.

On May 12th, Convenience Store News reported that Reynolds Tobacco filed a lawsuit against officials, including California Attorney General Robert Bonta, in response to several notices issued by Bonta alleging that Reynolds Tobacco and certain brands under the Empire Tobacco umbrella "presumptively" marketed flavored tobacco products.


Renault believes that the new product complies with California law.


Tobacco company Reynolds American Inc. has announced that it is taking action to maintain the availability of its legal "non-menthol" tobacco products in the California market. The company filed a lawsuit in California court seeking declaratory and injunctive relief, including the overturning of warning notifications from California authorities.


Renault Tobacco has expressed its support for its new products and believes that they comply with California's laws and can continue to be sold. Renault stated that it had followed all applicable pre-market regulatory requirements before launching these products for sale.


The company's statement stated:


The new Camel and Newport brand tobacco products do not have any discernible flavor or scent other than tobacco, and explicitly state that they are non-menthol on the market.


Renault Tobacco believes that the notification from the California Attorney General's office failed to acknowledge the fact that the newly launched product is prominently labeled as non-menthol and is being sold in the market.


California Attorney General Accuses Reno of Violating Flavoring Ban with New Product.


Previously, California's Attorney General, Xavier Becerra, issued warning letters to Reynolds and Imperial Tobacco stating that California law enforcement officials discovered through a review of cigarette packaging and promotional materials that several products were "presumed to be flavored products in violation of California's flavor ban.


The California Attorney General's office has identified seven products from R.J. Reynolds Tobacco, including Camel Crush Oasis Silver, Camel Crush Oasis Blue, Camel Crush Oasis Green, Camel Crisp, Newport EXP Non-Menthol Mix, Newport EXP Non-Menthol Max, and Newport Non-Menthol Green, as "flavored" tobacco products. Similarly, two products from Imperial Tobacco, Kool Non-Menthol and Kool Blue Non-Menthol, have been identified as "flavored" tobacco products as well.


These two companies are required to respond to these notices before June 23rd.


The Battle Against Flavored Tobacco in California.


On November 8th, 2022, California approved Proposition 31 with approximately 62.3% of voters in favor and 37.7% against. Proposition 31 upholds the state law banning the sale of flavored tobacco, including menthol.


The vote result was immediately met with opposition from tobacco companies, with companies such as Renault suing the California government in the US Supreme Court. However, on December 12th, the US Supreme Court rejected the plea of multiple tobacco companies to halt the implementation of the state's ban on the sale of flavored tobacco products.


According to Renault, the company has repeatedly urged law enforcement officials in California to take action against illegal and unregulated disposable electronic cigarettes that are being smuggled into the state from unknown sources through its ports.


Reference:


Reynolds has initiated legal action in California with the aim of safeguarding the legal sale and distribution of its tobacco products.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

2Firsts Compliance Solutions Hosts PMTA Briefing on FDA Review Signals After JUUL2 Authorization
2Firsts Compliance Solutions Hosts PMTA Briefing on FDA Review Signals After JUUL2 Authorization
Following recent FDA authorizations for JUUL2 and ZYN ULTRA, 2Firsts Compliance Solutions held an online PMTA briefing on Sept. 4 to examine what the decisions may signal about review efficiency, scientific evidence and U.S. market access. Nearly 30 participants from brands, manufacturers, compliance service providers and investment firms joined the discussion.
2Firsts Events
Sep.06
Product | KT&G to Launch lil Tonino Lamborghini in South Korea, Bringing 3-Second Heat-Up to New HTP Platform
Product | KT&G to Launch lil Tonino Lamborghini in South Korea, Bringing 3-Second Heat-Up to New HTP Platform
KT&G will launch the lil Tonino Lamborghini heated tobacco device in Seoul on September 15, 2026. The product introduces a new heating technology called Flashwave Heating, which uses microwaves to heat tobacco sticks internally and delivers a manufacturer-rated heat-up time of about three seconds. The device features an all-metal aluminum body, a color display and a dedicated GUI, and launches alongside a new line of NAU tobacco sticks that are incompatible with existing lil consumables. Korean media describe the product as KT&G's first new heated tobacco platform since lil AIBLE was introduced in 2022.
Aug.31
Product | DOJO Launches BLAST10K Fresh in UK With 0+10ml E-Liquid Structure, Retaining 2+8ml Pod Compatibility
Product | DOJO Launches BLAST10K Fresh in UK With 0+10ml E-Liquid Structure, Retaining 2+8ml Pod Compatibility
DOJO launched the BLAST10K Fresh in the UK on September 4, 2026, introducing its INSTA-JUICED™ technology and a new 0+10ml structure that keeps e-liquid separated from the coil before activation. The device features a 1000mAh rechargeable battery, COREX BLAST dual-mesh technology and SSS leak-resistant technology, with a manufacturer-rated capacity of up to 10,000 puffs. It also retains compatibility with existing 2+8ml pods across the BLAST ecosystem. The launch introduces eight new flavors, including Matcha Strawberry, which DOJO describes as an industry first.
Market
Sep.04
BAT CFO Dragos Constantinescu Takes Office, Returning After Seven Years and Former Asahi Europe Leadership Role
BAT CFO Dragos Constantinescu Takes Office, Returning After Seven Years and Former Asahi Europe Leadership Role
Dragos Constantinescu has officially taken up his role as Chief Financial Officer and Executive Director at British American Tobacco (BAT). He previously spent 16 years at BAT across finance and general management roles in Europe before joining Asahi in 2019 and becoming CEO of Asahi Europe & International in 2025. His return comes as BAT continues to advance its “A Better Tomorrow” transformation.
BAT
Sep.01
JTI’s Nordic Spirit Signs Co-op Live Partnership Ahead of New UK Nicotine Sponsorship Restrictions
JTI’s Nordic Spirit Signs Co-op Live Partnership Ahead of New UK Nicotine Sponsorship Restrictions
JTI nicotine pouch brand Nordic Spirit has entered a long-term partnership with Manchester’s Co-op Live, becoming the venue’s Official Nicotine Pouch Partner. The 23,500-capacity venue is the UK’s largest indoor live entertainment arena. Nordic Spirit will run in-venue activations for existing adult nicotine consumers and sell products at selected arena bars. The agreement was entered into before the relevant UK sponsorship restrictions were introduced, while the government intends to implement a comprehensive ban on advertising and sponsorship of vaping and nicotine products from June 1, 2027.
Sep.07
Imperial Brands Plans Thousands of Job Cuts Across U.S. and Europe in Cost Restructuring
Imperial Brands Plans Thousands of Job Cuts Across U.S. and Europe in Cost Restructuring
According to Reuters, citing Bloomberg News, British tobacco company Imperial Brands PLC plans to cut thousands of jobs across the United States and Europe as part of a cost reduction and organizational restructuring effort. The announcement drew market attention to the company’s shares. The move comes as global tobacco companies continue adjusting their operations amid slower cigarette market growth, changing consumer preferences and the transition toward next-generation nicotine products.
Aug.11