Shift in Focus: Public Health Campaigns and E-Cigarettes

Aug.19.2022
Shift in Focus: Public Health Campaigns and E-Cigarettes
Anti-tobacco movement shifts focus to e-cigarettes as public health funds and attention pivot, experts say. (Source: AAP)

The anti-tobacco movement has waned, with a new report showing a shift in funding and attention towards public health efforts and electronic cigarettes. A new study published in the Australia and New Zealand Public Health Journal interviewed 31 experts, including tobacco control advocates and health professionals, who expressed the need for new information and funding to address the stagnant movement.


Experts say that as attention shifts to electronic cigarettes, the anti-smoking movement is falling behind. (Photo by Joel Carrett/AAP)


Michelle Jongenelis from the University of Melbourne stated, "In order to reach Australia's goal of reducing smoking rates to below 5% by 2030 and lessen the burden on the healthcare system by tobacco, we need to invest in effective methods." She commented, "Despite evidence showing that strong mass media campaigns targeting tobacco harm are crucial in reducing smoking rates, Australia's investment in such campaigns falls below standards and has notably decreased.


Dr. Jongenelis states that experts who engaged in a conversation with her are calling for an updated, evidence-based national strategy to aid smokers quit. She cautions that any reforms must be safeguarded from the influence of lobbying groups exploiting legal loopholes.


We are battling a powerful tobacco industry that continues to hinder efforts to reduce smoking," said the researchers.


They claim to desire a smoke-free world, but this is merely an attempt to legalize their activities, while they continue to spend billions promoting tobacco cigarettes. They are exploiting loopholes in our legislation, lobbying policymakers to relax laws so they can continue to sell a product that causes millions of deaths worldwide every year," said Dr. Jongenelis.


Statement


This article is compiled based on information from a third-party source and is intended for industry exchange and learning purposes only.


This article does not represent the views of 2FIRSTS, and 2FIRSTS cannot confirm the truth or accuracy of its contents. The translation of this article is for industry communication and research purposes only.


Due to limitations in translation capabilities, this article may not fully express the same meaning as the original text. Please refer to the original text for accuracy.


2FIRSTS maintains complete consistency with the Chinese government's position and statements on any domestic, Hong Kong, Macau, Taiwan, or foreign affairs.


The copyright of the compiled information belongs to the original media and authors. If there is any infringement, please contact for deletion.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Product | JTI Launches Ploom AURA Teal Electric Pop in South Korea, Its First Dual-Color Edition
Product | JTI Launches Ploom AURA Teal Electric Pop in South Korea, Its First Dual-Color Edition
JTI Korea launched the Ploom AURA Teal Electric Pop limited edition in South Korea on September 1, 2026, marking the first dual-color design in the Ploom AURA range. The device combines a dark green body with teal accents and is accompanied by matching Front Panel, Back Cover and Pocket Bag accessories. The standalone device is priced at KRW 29,000, with three additional device-and-accessory bundles available. The release continues JTI Korea's use of limited colorways and interchangeable accessories to expand the Ploom AURA portfolio without introducing a new hardware platform.
Sep.03
BAT Expands ITC Infotech Partnership Across Poland, Romania and India to Advance AI
BAT Expands ITC Infotech Partnership Across Poland, Romania and India to Advance AI
ITC Infotech has expanded its multi-year strategic technology partnership with British American Tobacco (BAT), providing technology services across Poland, Romania and India while continuing to support BAT's newly launched Future Capabilities Centre in India and existing technology hubs in Malaysia and Mexico. The companies said the agreement will focus on AI-enabled innovation, technology capability building and greater operational efficiency. The partnership also aligns with BAT's broader Fit2Win transformation programme, under which the group is expanding the use of external technology and business-services partners to simplify its global operating model.
Aug.13
Malaysia Police Seize RM12.7 Million in Illegal Vapes and Cigarettes as Probe Points to Sea Shipments From China
Malaysia Police Seize RM12.7 Million in Illegal Vapes and Cigarettes as Probe Points to Sea Shipments From China
Police in Malaysia’s Selangor state seized illegal vape products and contraband cigarettes worth about RM12.7 million (approximately $3 million) in two enforcement operations. According to New Straits Times and The Star, the vape-related operation uncovered 131,036 boxes of vape products, 4,900 bottles of e-liquid and 25,510 vape devices, valued at about RM9.4 million. Police said preliminary investigations indicated that some illegal vape products entered Malaysia through sea shipments from China before moving through storage and distribution networks.
Aug.10
Product | BAT Rolls Out Vuse Pro in U.S. With App-Based Age Verification and Four 5% Flavored Pods
Product | BAT Rolls Out Vuse Pro in U.S. With App-Based Age Verification and Four 5% Flavored Pods
Reynolds American, a subsidiary of British American Tobacco (BAT), is rolling out the Vuse Pro vaping system in the U.S. The rechargeable closed-pod device requires users to complete age verification through the Vuse Pro App and pair the device via Bluetooth before first activation. The app also supports device locking, automatic locking and device-location functions. Vuse's U.S. website currently lists Peach, Berry, Watermelon and Fresh Mint Vuse Pro Pods, all at 5.0% nicotine by weight (NBW), using nicotine salts and offered in two- and four-pod packs. The products have not received FDA marketing authorization.
Sep.09
BAT Calls for Retailer Input in Future Nicotine Regulations
BAT Calls for Retailer Input in Future Nicotine Regulations
British American Tobacco (BAT) has called for stronger retailer involvement in shaping future nicotine product regulations in the UK, arguing that frontline market feedback should be considered during policy development. BAT said retailers provide direct insight into consumer behavior, market changes and regulatory implementation challenges. The comments come as the UK nicotine market undergoes regulatory changes, including the disposable vape ban, Vaping Products Duty and efforts to address illicit vape sales.
Jul.29
CCPIT Says Trade Friction Index for China-Related Electronics Sector Remains High, With Vape Products Among Areas of Focus
CCPIT Says Trade Friction Index for China-Related Electronics Sector Remains High, With Vape Products Among Areas of Focus
China Council for the Promotion of International Trade (CCPIT) held its July regular press conference on July 31, 2026, releasing the May 2026 Global Economic and Trade Friction Index. CCPIT spokesperson Yang Fan said the global trade friction index stood at 95 in May, remaining at a medium-to-high level. By industry, the electronics sector recorded the highest trade friction index among 13 monitored industries. In China-related trade frictions, the index stood at 93, with electronics products including drones, chips and vape products among areas where friction remained elevated.
Aug.03