Smore International Sees Increased Contribution from European Business

Wang Guisheng, Vice President and Chief Financial Officer of Smore International, stated that 29.858% of the proportion indicated that the contribution of European business was greater in the first half of the year, mainly due to the positive attitude of the European Union towards nicotine delivery systems. At the same time, a major customer is actively expanding its business to more countries with the help of product differentiation and competitiveness, which has driven a 42.1% growth in revenue during this period.

Wang Guisheng believes that China has entered a more orderly and healthy market environment and, in the long run, regulatory methods are more stable and sustainable. Although short-term revenue may face certain pressures, he remains confident in long-term development.

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