Special Report | Will UK Vaping Policy Shift After PM Sunak's Election Defeat?

Special Report by 2FIRSTS, edited by Sophia Lv
Jul.05.2024
Special Report | Will UK Vaping Policy Shift After PM Sunak's Election Defeat?
The UK Labour Party wins over Conservative Party in landslide election, Keir Starmer to become next Prime Minister.

On July 5th, the results of the UK general election were announced with the Conservative Party suffering a crushing defeat. The current Prime Minister, Rishi Sunak, admitted defeat while the leader of the Labour Party, Keir Starmer, won a landslide victory and is set to become the next Prime Minister. This marks the return of the Labour Party to power and the end of the Conservative Party's 14-year rule.

 

The latest forecast from the BBC shows that the Conservative Party will only have 144 members of Parliament - the lowest total for them after an election since the 1930s.

 

Special Report | Will UK Vaping Policy Shift After PM Sunak's Election Defeat?
British Labour Party leader Keir Starmer | Image source: Reuters

 

Earlier, the British government announced a comprehensive ban on the sale of disposable e-cigarettes before April 2025, as well as restrictions on the flavors of refillable open-system e-cigarettes. Additionally, manufacturers have been required to use simpler, visually less appealing packaging. This ban has received overwhelming support, with nearly 70% of parents, teachers, healthcare professionals, and the general public backing this measure.

 

Meanwhile, the conservative government led by Prime Minister Sunak has proposed a landmark tobacco and e-cigarette bill. However, it is likely to be put on hold as it was not included in a series of bills set to be passed before the next general election, as predicted by experts.

 

Will the new government formed by the UK Labour Party change the Conservative Party's policies on tobacco? How will Starmer and the Labour Party's stance on new tobacco products such as e-cigarettes be? Will the UK follow Australia's policies on e-cigarettes?

 

Who is Keir Starmer?

 

Born in 1962, Keir Starmer is the current leader of the British Labour Party. He studied law at the University of Leeds and later completed a postgraduate degree at St Edmund Hall, Oxford. Prior to entering politics, Starmer had a successful career as a barrister, becoming a Queen's Counsel (QC) in 2002. From 2008 to 2013, he served as Director of Public Prosecutions (DPP) and head of the Crown Prosecution Service (CPS), known for his work on human rights and public interest cases.

 

In 2015, Starmer was first elected as a Member of Parliament and quickly rose through the ranks within the Labour Party. In 2016, he became the Shadow Brexit Secretary, a position within the UK opposition cabinet responsible for overseeing and scrutinizing government policies, proposing alternative solutions, and criticizing and advising the government in their respective areas. He played a significant role in formulating Labour's Brexit strategy and in April 2020, he replaced Jeremy Corbyn as the leader of the Labour Party.

 

Special Report | Will UK Vaping Policy Shift After PM Sunak's Election Defeat?
Jeremy Corbyn | Image source: The New Yorker magazine

 

As the leader of the Labour Party, Starmer is committed to repositioning the party to attract a broader range of voters, emphasizing economic stability, healthcare, and social justice.

 

Following the defeat of the Labour Party in the 2019 general election, leader Keir Starmer is working to restore the party's credibility and electability. He is advocating for responsible fiscal policies to rebuild the economy, committed to reducing waiting times in the National Health Service (NHS), improving healthcare services, addressing inequality, and supporting working families.

 

It is worth noting that Stamer is also a vegetarian, believing that "eating vegetarian is better for both oneself and the environment." In today's European and American political arena, politicians with environmentalist tendencies are more appealing to Generation Z. Vegetarianism is considered not only beneficial for the environment, but also has various health benefits for individuals, making politicians who advocate vegetarianism more popular.

 

Cultivate the Healthiest Generation of Children

 

According to the information currently known, the Labour Party will not change the Conservative Party's "political legacy" on tobacco and even e-cigarettes.

 

Before the election began, the Labour Party stated that if the party were to win the national election on July 4th, they would also ban the legal purchase of cigarettes for the next generation.

 

Previously, Sunak had considered introducing the world's strictest anti-smoking rules, banning anyone aged 15 and under from purchasing cigarettes. However, his plan failed to become law before he announced his election, casting doubt on the policy.

 

Stamper announced the party's policy plans, focusing on achieving political and economic stability and improving health conditions. According to pre-election polls, the Labor Party leads by a wide margin in terms of support.

 

The declaration document clearly states: "We must take preventive public health measures to address the biggest killer, helping people live longer and healthier lives. This starts with smoking."

 

Stamer himself rarely discusses new tobacco issues such as e-cigarettes, but in an interview he promised that if he wins the next election, he will help cultivate the healthiest generation of children. He advocates for a "nanny state" policy to promote children's health, with the Labor Party planning to ban the use of children-friendly flavors and colors in e-cigarettes, as well as introducing breakfast clubs in primary schools and banning e-cigarette advertisements targeted at children.

 

Labour Party: E-cigarette Industry Should "Return to Its Roots"

 

In addition to his stance on Brexit, the Labour Party ministers led by him are more focused on domestic tobacco issues and proposing more aggressive measures.

 

In December 2023, the UK Shadow Health Secretary Wes Streeting stated that the Labour Party is considering classifying e-cigarettes as prescription medications to prevent adolescents from becoming dependent on this "gateway drug." Streeting publicly criticized the "big tobacco companies" and the e-cigarette industry for their handling of the issue of children inhaling vapor, calling their approach "false compassion.

 

Special Report | Will UK Vaping Policy Shift After PM Sunak's Election Defeat?
British Shadow Health Secretary Wes Streeting | Image source: The Telegraph

 

Streeting revealed in an interview that he is considering implementing the same policy after consulting with Australian Health Minister Mark Butler. Streeting stated that the Labor Party is considering classifying e-cigarettes as prescription drugs to ensure that only adults attempting to quit smoking can use e-cigarettes, rather than becoming a "gateway" for children to start smoking.

 

During his visit to Australia, he stated that the e-cigarette industry should "return to its original intention" and only serve as a genuine smoking cessation aid, selling only to those who are actively trying to quit smoking.

 

Australia's policy was relaxed in June this year, after the Australian government reached an agreement with the Green Party. The revised bill was passed in the Senate and will be signed by the government-controlled House of Representatives to become law. The bill allows pharmacies to sell e-cigarettes without a prescription, which has sparked strong opposition from many medical associations. They are concerned that this move lacks discussion and may have adverse effects on public health. Health Minister Butler believes this is to balance the accessibility of e-cigarettes with their original purpose as a therapeutic tool.

 

If Sterling considers emulating Australia, then Australia's current policies obviously have a strong reference value for the incoming Labor government.

 

Cover image source: BBC

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Serbian Parliament Passes Trade Laws Banning Sales of E-Cigarettes and Nicotine Products to Minors
Serbian Parliament Passes Trade Laws Banning Sales of E-Cigarettes and Nicotine Products to Minors
Serbia’s parliament has adopted a package of trade laws aimed at increasing consumer protection while introducing a range of changes for merchants and online platforms. One of the most important new measures is a ban on the sale of e-cigarettes and other nicotine products to minors, tightening youth protection rules.
Apr.24 by 2FIRSTS.ai
Philip Morris Korea Names Lee Hong-seok as New CEO Effective May 1
Philip Morris Korea Names Lee Hong-seok as New CEO Effective May 1
Philip Morris Korea said on April 29 that it has appointed Lee Hong-seok, head of its smoke-free products division, as its new chief executive officer, with his term beginning on May 1. Yoon Hee-kyung, who took office in 2023, will step down after about three years in the role.
Apr.30 by 2FIRSTS.ai
Arizona’s Operation Counter Strike Conducts 1,882 Tobacco Retailer Inspections in Fiscal 2025, Issues 451 Criminal Citations
Arizona’s Operation Counter Strike Conducts 1,882 Tobacco Retailer Inspections in Fiscal 2025, Issues 451 Criminal Citations
Arizona Attorney General Kris Mayes announced the results of the Attorney General’s Office “Operation Counter Strike” program on March 9, 2026.
Mar.11 by 2FIRSTS.ai
ITC Keeps Exclusion and Cease-and-Desist Orders in Place Against Stiiizy
ITC Keeps Exclusion and Cease-and-Desist Orders in Place Against Stiiizy
U.S. International Trade Commission has refused to pause the import and sales bans imposed on cannabis vape company Stiiizy while it appeals the agency’s patent infringement ruling in its dispute with Pax Labs.
Apr.07 by 2FIRSTS.ai
Product | Labeled “Built in the USA” + 33mL Total E-Liquid, iJOY XP100K E-Cigarette Launched in the U.S.
Product | Labeled “Built in the USA” + 33mL Total E-Liquid, iJOY XP100K E-Cigarette Launched in the U.S.
iJOY Launches New IJOY XP100K E-Cigarette on Official Website. The product adopts a combined structure of “pod + power bank + refill e-liquid bottle,” comes pre-filled with 18mL of e-liquid and includes 15mL of refill liquid. It is officially claimed to deliver up to approximately 100,000 puffs, and its packaging bears the wording “BUILT IN THE USA.” It has already gone on sale through some online channels in the United States, with the kit priced at US$19.99.
Apr.08 by 2FIRSTS.ai
European Commission Publishes Tobacco Control Framework Evaluation, Says Smoking and Tobacco-Related Deaths Have Declined
European Commission Publishes Tobacco Control Framework Evaluation, Says Smoking and Tobacco-Related Deaths Have Declined
The European Commission has published its evaluation of the EU tobacco control framework, assessing the effectiveness, efficiency and relevance of the Tobacco Products Directive and Tobacco Advertising Directive in protecting public health and ensuring the smooth functioning of the internal market.
Apr.03 by 2FIRSTS.ai