Key Points:
·Scandinavian Tobacco Group (STG) has launched a summer giveaway campaign for its XQS brand in the UK.
·The campaign includes thousands of free samples and attractive prizes, supported by social media to make participation easier for consumers.
·Winners will be announced on September 1.
【2Firsts news flash】According to Better Retailing on July 7th, STG announced that their XQS nicotine pouch brand will be conducting a summer sampling campaign throughout July and August. The XQS sampling team will be distributing free samples nationwide, handing out thousands of sample packets to consumers.
Each sample bag is equipped with a QR code, allowing consumers to scan and access the event registration page to participate in a lottery with a chance to win a trip to Ibiza, as well as gift cards from the food delivery platform Deliveroo and products from the XQS brand. Support will also be provided on social media, where users can apply for a free sample bag through the platform and participate in the lottery. The lucky winners will be randomly selected on September 1st.
Prianka Jhingan, the Market Manager for STG UK, stated that since the launch of XQS brand over a year ago, it has now become the fifth largest bagged brand in the convenience channel.
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