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Nicotine Pouch Brand XQS Launches Summer Campaign in UK with Thousands of Free Samples

Jul.08.2025
Nicotine Pouch Brand XQS Launches Summer Campaign in UK with Thousands of Free Samples
Scandinavian Tobacco Group (STG) has launched a summer giveaway campaign for its XQS nicotine pouches in the UK, offering prizes such as a trip to Ibiza. Consumers can enter the draw by scanning a QR code.

Key Points:

 

·Scandinavian Tobacco Group (STG) has launched a summer giveaway campaign for its XQS brand in the UK. 

 

·The campaign includes thousands of free samples and attractive prizes, supported by social media to make participation easier for consumers. 

 

·Winners will be announced on September 1.

 

【2Firsts news flash】According to Better Retailing on July 7th, STG announced that their XQS nicotine pouch brand will be conducting a summer sampling campaign throughout July and August. The XQS sampling team will be distributing free samples nationwide, handing out thousands of sample packets to consumers.

 

Each sample bag is equipped with a QR code, allowing consumers to scan and access the event registration page to participate in a lottery with a chance to win a trip to Ibiza, as well as gift cards from the food delivery platform Deliveroo and products from the XQS brand. Support will also be provided on social media, where users can apply for a free sample bag through the platform and participate in the lottery. The lucky winners will be randomly selected on September 1st.

 

Prianka Jhingan, the Market Manager for STG UK, stated that since the launch of XQS brand over a year ago, it has now become the fifth largest bagged brand in the convenience channel.

 

References:
[1] XQS launches new summer sampling campaign
Also Read:
[1] STG UK Launches Three New Fruit Flavored Nicotine Pouches

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Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

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AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

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