Key points:
The Scandinavian Tobacco Group UK has launched XQS nicotine pouches in three fruit flavors to cater to consumer demand for fruit-flavored products.
With the implementation of the ban on disposable e-cigarettes, STG sees promising prospects for the nicotine pouch product market.
STG will promote market penetration of new products by implementing counter display fixtures.
According to Talkingretail on April 3rd, Scandinavian Tobacco Group UK has announced the launch of three new flavors for its XQS nicotine pouch products: Raspberry Blackcurrant, Strawberry Kiwi, and Berrynana Twist.
From April onwards, these products will be launched in the retail market, with a suggested retail price of £5.50.
STG UK Marketing Director Prianka Jhingan stated that these three new products cater to the increasing demand from consumers for fruit-flavored products. Each product contains 8mg of nicotine, making them suitable for customers looking for long-lasting fruit flavors and nicotine experience.
With the upcoming ban on disposable e-cigarettes set to be implemented in the UK in June, STG anticipates that sales of nicotine pouches will increase as many e-cigarette users are seeking alternative nicotine options.
We are excited to introduce three new fruit fusion flavors to the market, bringing the total number of SKUs in the XQS product line to eight. Our sales team will be visiting stores across the country to showcase the expanding product range and provide new display units to showcase all products.
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