Survey by WVA: 97% Prefer Flavored E-cigarettes over Tobacco

Sep.14.2022
Survey by WVA: 97% Prefer Flavored E-cigarettes over Tobacco
A survey by WVA found 97% of e-cigarette users prefer flavored or tobacco-flavored combinations and higher taxes lead to black market use.

A survey conducted among members of the World Vaping Alliance (WVA) has found that 97% of respondents prefer electronic cigarette flavors, or a combination of flavors and tobacco. Additionally, higher taxes would drive nearly a third of e-cigarette users to the black market. The WVA is urging policymakers to listen to consumer views and avoid regulations and bans that could cause a public health disaster.


Michael Randall, the director of the Global Association of E-cigarette Users, said that their members' research has confirmed what science has repeatedly shown: flavor is crucial for people trying to quit smoking. Bans and high taxes only fuel the black market and push many e-cigarette users back to smoking. It is now time for politicians to start listening to the consumers who are most affected by policies.


The main findings of the investigation are:


Flavor:


A staggering 97% of respondents prefer the flavor of e-cigarettes or a combination of flavors and tobacco. Only 3% indicated a preference for tobacco alone. If flavors are banned, over half of e-cigarette users would seek to obtain their flavors through the black market or return to smoking. 21% of respondents stated they would only use tobacco flavor, while 16% believed they would quit smoking. In terms of taxation, the impact on e-cigarette use is unclear.


Increasing taxes will divide the consumption behavior of e-cigarette users. 31% of people will continue to use and pay a higher price for e-cigarettes, while 30% will reduce their usage to compensate for the price increase. 28% will attempt to sell their products on the black market.


Statement:


This article is compiled from third-party information and is intended for industry professionals to exchange and learn from.


This article does not necessarily represent the views of 2FIRSTS, and 2FIRSTS cannot confirm the authenticity or accuracy of the content. The translation of this article is only intended for the purpose of industry communication and research.


Due to limitations in the editor's language proficiency, the accuracy of the translated article may differ from the original. Please refer to the original text for guidance.


2FIRSTS is fully aligned with the Chinese government on all domestic, Hong Kong, Macau, Taiwan, and foreign issues and positions.


The copyright of the compiled information belongs to the original media and author. If there is any infringement, please contact us for removal.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

2Firsts Interview | Malawi’s Economic Engine: TAMA Farmers Trust CEO Reflects on the Current Marketing Season and Malawi’s Heavy Tobacco Dependence
2Firsts Interview | Malawi’s Economic Engine: TAMA Farmers Trust CEO Reflects on the Current Marketing Season and Malawi’s Heavy Tobacco Dependence
Malawi relies heavily on tobacco, which generates over 50% of foreign exchange and 12% of GDP. In 2025, output is expected to reach 175 million kg, but lower prices and rising costs hurt profits. TAMA CEO Nixon Lita discusses climate effects, market pressures, diversification, and challenges from next-generation nicotine products.
Jul.30
Product | Brands Like Off-Stamp and SKE Launch Clear-Tank E-Cigarettes in UK and US Markets
Product | Brands Like Off-Stamp and SKE Launch Clear-Tank E-Cigarettes in UK and US Markets
Several new e-cigarette products featuring clear-tank designs have recently entered the market, including the Off-Stamp X Cube Crystal Cube 35K in the U.S. and the SKE Crystal Edge X in the UK. These models offer increased puff counts and e-liquid capacity, with the transparent tank as a key design highlight.
Jul.30 by 2FIRSTS.ai
Swiss Parliament Advances Ban on Disposable E-Cigarettes; Motion Passed by National Council
Swiss Parliament Advances Ban on Disposable E-Cigarettes; Motion Passed by National Council
The Swiss National Council has passed a proposal to ban disposable e-cigarettes, which is now awaiting further review by the Senate.
Jun.05 by 2FIRSTS.ai
Reynolds Tobacco Company Wins U.S. Supreme Court Support to Challenge FDA Ruling Locally
Reynolds Tobacco Company Wins U.S. Supreme Court Support to Challenge FDA Ruling Locally
On June 20, the U.S. Supreme Court ruled 7-2 in favor of e-cigarette companies, making it easier for them to sue over FDA decisions blocking product market entry. The case, filed by RJ Reynolds, challenges FDA’s denial of the Vuse Alto e-cigarette. The ruling could shift the balance between the industry and regulators.
Jun.23 by 2FIRSTS.ai
BAT H1 2025 Trading Update: Velo Volume Share Hits 29.7%, Vuse Revenue Falls 15%, glo Hilo Set for Broader Expansion
BAT H1 2025 Trading Update: Velo Volume Share Hits 29.7%, Vuse Revenue Falls 15%, glo Hilo Set for Broader Expansion
BAT’s H1 2025 revenue slightly beat expectations, with full-year growth forecast at 1–2%. Velo grew to 29.7% share in key markets; U.S. revenue surged. Glo Hilo doubled conversion in Serbia, set for wider rollout. Vuse revenue down ~15% amid illicit competition, but Vuse Ultra launch may aid H2 recovery.
Jun.03 by 2FIRSTS.ai
Bangladesh Supreme Court Rejects Lease Appeal, British American Tobacco to Close Dhaka Factory
Bangladesh Supreme Court Rejects Lease Appeal, British American Tobacco to Close Dhaka Factory
British American Tobacco Bangladesh (BAT) will relocate its headquarters from Mohakhali to Ashulia in mid-2025 after the Supreme Court rejected its appeal to extend the Dhaka camp land lease. The move includes the closure of the 61-year-old Dhaka factory. BAT plans a smooth transition and reported a strong Q1 2025 performance of BDT 95.97 billion ($800 million).
Jun.23 by 2FIRSTS.ai