Survey by WVA: 97% Prefer Flavored E-cigarettes over Tobacco

Sep.14.2022
Survey by WVA: 97% Prefer Flavored E-cigarettes over Tobacco
A survey by WVA found 97% of e-cigarette users prefer flavored or tobacco-flavored combinations and higher taxes lead to black market use.

A survey conducted among members of the World Vaping Alliance (WVA) has found that 97% of respondents prefer electronic cigarette flavors, or a combination of flavors and tobacco. Additionally, higher taxes would drive nearly a third of e-cigarette users to the black market. The WVA is urging policymakers to listen to consumer views and avoid regulations and bans that could cause a public health disaster.


Michael Randall, the director of the Global Association of E-cigarette Users, said that their members' research has confirmed what science has repeatedly shown: flavor is crucial for people trying to quit smoking. Bans and high taxes only fuel the black market and push many e-cigarette users back to smoking. It is now time for politicians to start listening to the consumers who are most affected by policies.


The main findings of the investigation are:


Flavor:


A staggering 97% of respondents prefer the flavor of e-cigarettes or a combination of flavors and tobacco. Only 3% indicated a preference for tobacco alone. If flavors are banned, over half of e-cigarette users would seek to obtain their flavors through the black market or return to smoking. 21% of respondents stated they would only use tobacco flavor, while 16% believed they would quit smoking. In terms of taxation, the impact on e-cigarette use is unclear.


Increasing taxes will divide the consumption behavior of e-cigarette users. 31% of people will continue to use and pay a higher price for e-cigarettes, while 30% will reduce their usage to compensate for the price increase. 28% will attempt to sell their products on the black market.


Statement:


This article is compiled from third-party information and is intended for industry professionals to exchange and learn from.


This article does not necessarily represent the views of 2FIRSTS, and 2FIRSTS cannot confirm the authenticity or accuracy of the content. The translation of this article is only intended for the purpose of industry communication and research.


Due to limitations in the editor's language proficiency, the accuracy of the translated article may differ from the original. Please refer to the original text for guidance.


2FIRSTS is fully aligned with the Chinese government on all domestic, Hong Kong, Macau, Taiwan, and foreign issues and positions.


The copyright of the compiled information belongs to the original media and author. If there is any infringement, please contact us for removal.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

UK to Implement e-cigarette Product Tax and Stamp Plan from October 1, 2026
UK to Implement e-cigarette Product Tax and Stamp Plan from October 1, 2026
HMRC announces e-cigarette tax stamp plan to combat illicit trade starting October 1, 2026 alongside VPD policy enforcement.
Nov.27 by 2FIRSTS.ai
Belgium: BAT plans to cut 51 jobs at Groot-Bijgaarden site
Belgium: BAT plans to cut 51 jobs at Groot-Bijgaarden site
British American Tobacco (BAT) has announced plans to cut 51 jobs at its Groot-Bijgaarden facility in Belgium, disclosed during a special works council meeting.
Jan.15 by 2FIRSTS.ai
Pakistan Senate bill seeks strict control of vapes and e-cigarettes in Islamabad, including under-18 sales ban
Pakistan Senate bill seeks strict control of vapes and e-cigarettes in Islamabad, including under-18 sales ban
Following approval by the Senate Standing Committee on National Health Services, the Electronic Nicotine Delivery Systems (Regulation) Bill is set to be tabled in the Senate to impose strict controls on the sale, marketing and use of vapes and e-cigarettes in Islamabad.
Jan.08 by 2FIRSTS.ai
Malaysia’s MOH aims to implement a vape ban in 2026, starting with open pod systems
Malaysia’s MOH aims to implement a vape ban in 2026, starting with open pod systems
Bernama (Malaysia’s national news agency) reported that Health Minister Datuk Seri Dr Dzulkefly Ahmad said the Ministry of Health aims to implement a vape ban this year, beginning with open pod systems, and will not compromise on enforcing the Control of Smoking Products for Public Health Act 2024 (Act 852).
Jan.06 by 2FIRSTS.ai
RFK Jr. Says Public Should Not Follow His Personal Use of Zyn Nicotine Pouches
RFK Jr. Says Public Should Not Follow His Personal Use of Zyn Nicotine Pouches
According to People, U.S. Health and Human Services Secretary Robert F. Kennedy Jr. said in an interview with The Atlantic that although he frequently uses Zyn nicotine pouches, he does not recommend that Americans imitate his personal habits. His use of nicotine products has drawn renewed attention, alongside ongoing scrutiny of his broader health-related positions.
Dec.04
Mexico to impose an absolute ban on the commercialization, import and sale of vapes from Jan. 16, 2026
Mexico to impose an absolute ban on the commercialization, import and sale of vapes from Jan. 16, 2026
Mexico will enforce an absolute ban on the commercialization, import and sale of vapes and e-cigarettes from January 16, 2026, under a reform published in the Official Journal of the Federation (DOF) amending the General Health Law.
Jan.16 by 2FIRSTS.ai