Key points:
The Swiss Parliament has passed a partially restricted tobacco advertising bill, with the exact implementation details now available.
Tobacco advertising will be completely banned in places accessible to minors.
According to Swissinfo on March 4th, the Swiss Parliament approved a law on Monday (March 3rd) that partially restricts tobacco advertising. The House of Representatives approved the new regulations on advertising restrictions, while also relaxing some provisions.
In 2022, 56.6% of voters supported the "Children and Youth Protection from Tobacco Advertising" initiative, which seeks to ban all tobacco advertisements that minors can be exposed to. The Swiss government has specified the revision of the law, making adjustments to advertising and sponsorships in print media and youth-oriented events.
On the third day, the House of Representatives approved some of the measures passed by the Senate, as well as some additional provisions. Advertisements will be banned in print media, unless they are published in sections of newspapers primarily sold through subscriptions and at least 98% of their readers are adults.
Tobacco advertisements will be completely banned in places accessible to minors. However, following the precedent set by the Senate, the House of Representatives has decided to allow tobacco advertisements as long as they are not visible or accessible to minors.
Left-wing activists support a stricter version proposed by the government. The Green Party's Léonore Porchet pointed out that "Switzerland is the only European country that has not banned tobacco advertising in the media", but this argument did not prevent the decision from being approved.
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