Swiss Senate Votes to Retain Exceptions in Tobacco Advertising

Sep.19.2024
Swiss Senate Votes to Retain Exceptions in Tobacco Advertising
Swiss Senate approves tobacco ad restrictions with exceptions, sparking debate on child protection and advertising regulations in Switzerland.

According to Swissinfo, on September 17, the Swiss Senate insists on retaining exceptions in the nationwide tobacco advertising restrictions. These restrictions will come into effect after being approved by a national referendum.


The two chambers of parliament in Switzerland are currently debating how to implement the popular initiative approved by voters in 2022 to protect children from the influence of tobacco advertising.


The federal commission hopes to ensure through legislative amendments that advertising for tobacco products and e-cigarettes no longer targets children and adolescents, as required by the Constitution. In a vote on Monday (16th), the Senate passed the bill with 28 votes in favor, 12 against, and 4 abstentions. However, lawmakers did not completely ban tobacco advertising, but instead included exceptions in the law.


As discussed in a group session in the fall of 2023, the Senate voted in favor of explicitly exempting mobile salespeople in public places in the law. Additionally, tobacco advertising and sponsored events in public places should still be allowed as long as the advertisements are not visible or accessible to minors.


In the second round of discussions, the Senate only strengthened the wording of the exemption clause in the second review. However, the Senate rejected minority motions to follow the national government and abandon the exception clause, with one exception.


Currently, the issue has returned to the hands of the House of Representatives. In the initial discussion in February, the House of Representatives rejected the bill in a general vote, effectively deciding not to enter debate. The Swiss People's Party believes that the provisions of the plan are too stringent, while the left-wing camp believes that the proposed exemptions violate the constitution and is calling for stricter rules to be established.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Multiple E-Cigarette Companies Donate to Support Hong Kong Tai Po Fire Relief (List Updating)
Multiple E-Cigarette Companies Donate to Support Hong Kong Tai Po Fire Relief (List Updating)
Following the fire at Hong Kong’s Tai Po Kwong Fuk Estate, several e-cigarette companies have announced donations for relief and recovery. Current contributions include SMOORE (HKD 5 million), ZINWI Bio (RMB 200,000), Heaven Gifts & GEEKVAPE (HKD 3 million), ALD (RMB 1 million), and OXVA (HKD 500,000). The list is being updated.
Dec.02 by 2FIRSTS.ai
Türkiye’s trade minister: valued at USD 40 million in illicit e-cigarette products seized over five years
Türkiye’s trade minister: valued at USD 40 million in illicit e-cigarette products seized over five years
Türkiye’s Trade Minister Ömer Bolat said that over the past five years, authorities carried out 4,589 operations seizing 28,683,985 e-cigarette devices and parts and 1,070,586 grams/ml of e-liquid, valued at TL 1,762,796,000 (about USD 40,544,308).
Jan.20 by 2FIRSTS.ai
UK vape firm Plxsur sold for £76,500 after touting $1 billion revenue target
UK vape firm Plxsur sold for £76,500 after touting $1 billion revenue target
London-based vaping company Plxsur, which had claimed in fundraising materials it could reach $1 billion in annual revenue and capture about 10% of the global vaping market, has been sold out of administration for £76,500. Administrators said the figures were aspirational and depended on acquisitions that were never completed, as the company later ran out of cash and entered insolvency, with a shareholder ultimately buying the business.
Jan.22 by 2FIRSTS.ai
PMI reshuffles South Africa leadership, appoints first female general manager
PMI reshuffles South Africa leadership, appoints first female general manager
Philip Morris International (PMI) said it has appointed Buena Barnes as general manager of its South Africa business, marking the first time a woman has held the role in the country. Barnes previously oversaw finance for Sub-Saharan Africa and has worked at GlaxoSmithKline South Africa and British American Tobacco South Africa.
Jan.19 by 2FIRSTS.ai
Russian Region Targets Youth Vaping and Night Alcohol Sales
Russian Region Targets Youth Vaping and Night Alcohol Sales
The Speaker of the Legislative Assembly of Russia’s Nizhny Novgorod Region said efforts to curb night-time alcohol sales and the spread of e-cigarettes will continue in 2026. While illegal alcohol trade has largely been eliminated, youth vaping remains a major concern. Regional authorities are seeking federal approval to allow local governments to impose stricter restrictions on vape sales, alongside increased health education initiatives.
Dec.22 by 2FIRSTS.ai
Smoking Rate Drops to 17.9%, Vaping Rate Climbs to 9.3% in South Korea
Smoking Rate Drops to 17.9%, Vaping Rate Climbs to 9.3% in South Korea
The Korea Disease Control and Prevention Agency (KDCA) released its 2025 Community Health Survey results covering more than 230,000 adults. Traditional cigarette smoking dropped to 17.9%, down 1 percentage point from last year, while e-cigarette use increased to 9.3%, up 0.6 points. Overall tobacco product use stood at 22.1%, a slight decline from 2024 but still 0.5 points higher than 2019.
Dec.08 by 2FIRSTS.ai