Key Points
- Nicotine pouches (“Snus”) are classified as tobacco products in Thailand
- Authorities cite complaints over sales and promotional activities
- Point-of-sale display/promotion is prohibited, including prominent placement
- Any communication that constitutes sales promotion may be unlawful
- Free gifts and exchanges for other goods are also prohibited
2Firsts, FEB. 2, 2026
According to Thailand’s Ministry of Public Health Disease Control Department, nicotine pouches—commonly known as “Snus”—are classified as tobacco products, meaning their sale and promotion must strictly comply with applicable laws.
Deputy Director General Dr Suthat Chottanapund said the department has received complaints concerning the sale and promotional activities involving these products. He added that such conduct may violate multiple laws, particularly the Tobacco Products Control Act B.E. 2560 (2017).
Because nicotine pouches are treated as tobacco products, Dr Suthat said they are strictly prohibited from being displayed or promoted at points of sale. Any product display, prominent placement, or communication that constitutes sales promotion would be considered a violation. Offering the products as free gifts or exchanging them for other goods is also illegal.
Dr Chayanan Sittibusaya, Acting Senior Medical Expert and Director of the Office of the Tobacco Products Control Committee, said businesses must store these products out of sight, in the same manner as cigarettes and roll-your-own tobacco.
He emphasized that even if the products have been lawfully taxed, sales or promotional activities that do not comply with the Act remain illegal and could result in prosecution.
Image source: Thai PBS
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
