Thailand Crackdown on E-Cigarettes: Seizes 526K items Worth $1.56M

Mar.13.2025
Thailand Crackdown on E-Cigarettes: Seizes 526K items Worth $1.56M
Thai police crackdown on e-cigarette smuggling and sales, arresting 991 people and seizing $1.56 million worth of products.

Key points of interest:


Thai police cracked down on 955 cases of e-cigarette smuggling and sales from February 26 to March 10, leading to the arrest of 991 individuals. A total of 524,546 items were confiscated with a total value of 52.61 million Thai Baht (156,000 USD). The focus of the operation was on importers and sellers.


Thailand has banned the import of e-cigarettes, with a maximum penalty of 10 years imprisonment. Selling e-cigarettes can lead to a maximum penalty of 3 years imprisonment and a fine of 600,000 Thai baht (18,000 US dollars). Users will face lighter penalties.


The plan for 2025 is to increase efforts to combat e-cigarette use to 20 cases, while collaborating with the departments of health and education to educate teenagers about the dangers of e-cigarettes.


According to a report from Matichon on March 12th, a meeting of the government affairs committee under Thailand's parliament was held on that day to discuss implementing the Prime Minister's policy on cracking down on e-cigarettes.


Jirawat Naojampa, Deputy Commander of the Police Strategic Bureau, stated that from February 26 to March 10, the National Police Headquarters had seized a total of 955 e-cigarette cases, arrested 991 suspects, confiscated 524,546 items with a total value of 52,615,695 Thai Baht (1.56 million US dollars). Deputy Investigator Prinya Phala pointed out that while possessing e-cigarettes is illegal under the Customs Act, the enforcement policy focuses more on apprehending importers and sellers to prevent widespread impact on a large number of users.


At the same time, the meeting discussed legal restrictions on the import and sale of e-cigarettes. According to a 2014 announcement from the Ministry of Commerce, importing e-cigarettes into Thailand is considered illegal and can result in a maximum sentence of 10 years imprisonment. Selling e-cigarettes is punishable by up to 3 years imprisonment and a fine of not more than 600,000 Thai baht (approximately 18,000 USD) under the Consumer Protection Act, with the specific amount determined by the circumstances. Users, on the other hand, face lighter penalties under the Customs Act.


Gilava also emphasized that they will continue to carry out enforcement actions based on the government's six major policy directions, including crackdowns, prevention, information collection, public reporting, publicity of work achievements, and reporting of assessment results.


The director of the Department of Provincial Administration, Sakchai Rojanaratan, revealed that Deputy Prime Minister and Minister of the Interior Anutin Charnvirakul has instructed provinces to enhance enforcement efforts and warned that disciplinary measures will be taken against any officials who are negligent. Since 2024, a total of 286 cases have been investigated at the local level, with the Department of Interior focusing on 34 major cases. In 2025, the department plans to increase enforcement efforts to 20 cases. Additionally, the Department of Interior plans to strengthen collaboration with the Ministry of Health and the Ministry of Education to educate young people about the dangers of e-cigarettes.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Pennsylvania Vape Directory Law Survives Court Challenge From Nova Distro and Others Amid Similar Rulings Across States
Pennsylvania Vape Directory Law Survives Court Challenge From Nova Distro and Others Amid Similar Rulings Across States
A U.S. federal court upheld Pennsylvania's vape directory law on October 14, rejecting a challenge brought by Nova Distro, 101 Distributors and companies operating Tobacco Hut retail stores. Court records show that vaping accounts for about 60% of Tobacco Hut's profits and that the chain held approximately $2 million in inventory potentially subject to seizure under the law as of June 2. Pennsylvania began enforcement on October 19. The ruling follows similar appellate decisions in other states, even as new research shows that unlisted vaping products continue to account for substantial sales in states with established directories.
Regulations
Oct.22
U.S. Military Could Test Nicotine Pouches and Vapes for Smoking Cessation as Washington Examiner Cites ZYN and Potential $4 Billion Reduction in Related Defense Costs
U.S. Military Could Test Nicotine Pouches and Vapes for Smoking Cessation as Washington Examiner Cites ZYN and Potential $4 Billion Reduction in Related Defense Costs
The House-passed FY2027 National Defense Authorization Act includes a provision authorizing the defense secretary to conduct a one-year smoking-cessation pilot for active-duty service members. Section 707 lists counseling, nicotine gum and patches alongside what the bill calls "electric nicotine delivery systems," nicotine pouches and heat-not-burn products. A recent Washington Examiner op-ed cited ZYN as an example in arguing for the provision, but the legislation does not name any commercial brand or supplier. ZYN is made by PMI-owned Swedish Match USA, with specified products holding FDA marketing authorizations and modified risk orders.
Sep.20
Special Report | Russia Places Four JTI Businesses Under Temporary Management, a First for Tobacco Majors
Special Report | Russia Places Four JTI Businesses Under Temporary Management, a First for Tobacco Majors
Russia has placed shares in four Japan Tobacco International businesses under temporary management, the first such move involving a major global tobacco manufacturer, according to Interfax. JTI held 35.8% of Russia's tobacco market by volume in the first nine months of 2026. While British American Tobacco and Imperial Brands have exited Russia, Philip Morris International continues operating there. As the market changes and diplomatic efforts continue, could international tobacco companies that left Russia eventually return?
Nov.06
Philippines BIR Steps Up Illicit Vape Enforcement Ahead of Christmas Shopping
Philippines BIR Steps Up Illicit Vape Enforcement Ahead of Christmas Shopping
The Philippines’ Bureau of Internal Revenue is intensifying enforcement against illicit vape and tobacco products ahead of the Christmas shopping season, directing regional and enforcement offices to strengthen monitoring of production sites, warehouses, distribution channels and retail outlets. The BIR destroyed 240,550 illicit vape products in August with an estimated tax liability of about PHP1.53 billion. A nationwide tax-compliance operation in July also inspected 3,590 businesses involved in tobacco and vapor products.
Regulations
Sep.17 by 2Firsts Perspectives
Product | Philip Morris Japan Teams Up With Renowned French Audio Brand DEVIALET for Limited-Edition IQOS Priced 60% Above Standard Model
Product | Philip Morris Japan Teams Up With Renowned French Audio Brand DEVIALET for Limited-Edition IQOS Priced 60% Above Standard Model
Philip Morris Japan (PMJ) launched the limited-edition IQOS ILUMA i PRIME Soundsorial Model in collaboration with French audio brand DEVIALET on October 1, 2026. Featuring sound-wave patterns, a silver-and-black finish and a gradient holder, the heated tobacco device is priced at JPY 15,980, including tax, and is available at four IQOS stores in Japan. According to Japanese media citing a PMJ representative, about 1,900 units were allocated to the Japanese retail market. A separate Soundsorial Collection, combining the device with DEVIALET Gemini II earbuds, includes 440 sets allocated to Japan for a membership prize draw.
product
Oct.23
JTI Invests ₱2.1 Billion to Upgrade Batangas Manufacturing Hub, Adds First Southeast Asia DIET Facility
JTI Invests ₱2.1 Billion to Upgrade Batangas Manufacturing Hub, Adds First Southeast Asia DIET Facility
JTI Asia Manufacturing Corp. has invested ₱2.1 billion, or about $37 million, in its manufacturing site in Malvar, Batangas, Philippines, to expand tobacco-processing capabilities. About ₱1.9 billion is allocated to JTI's first Dry Ice Expanded Tobacco, or DIET, facility in Southeast Asia, while more than ₱177 million has been spent on expanding its Controlled Atmosphere treatment facility. The Batangas plant supplies the Philippine market and exports to 22 overseas markets, making it one of JTI's key manufacturing hubs in Asia.
Sep.24