Thailand Strengthens Crackdown on E-cigarette Sales and Smuggling

Mar.10.2025
Thailand Strengthens Crackdown on E-cigarette Sales and Smuggling
Thailand intensifies crackdown on e-cigarettes, transferring all seizure cases to anti-money laundering committee for asset tracking and confiscation.

Key points to watch:

 

1. Thailand has stepped up its crackdown on e-cigarettes, with all seized cases being referred to the Anti-Money Laundering Office (AMLO) to trace the flow of funds and freeze assets. Cases involving over 500,000 Thai baht (15,000 US dollars) will be handled immediately.

 

2. The focus is on conducting awareness campaigns on the dangers of e-cigarettes in schools, developing an online reporting platform, using AI to screen keywords, and prohibiting the online sale and transportation of e-cigarettes.

 

3. Review and revise relevant laws, establish a committee to consolidate laws, and report progress to the Prime Minister by March 15.

 


 

Jiraporn Sinthuprai, Minister of the Prime Minister's Office, said on March 6 that authorities would follow the prime minister’s directive on e-cigarettes after a meeting on the issue, The Standard reported.

 

Jiraporn said the meeting covered emergency measures against e-cigarettes, public awareness efforts, and legal revisions, while also proposing long-term solutions. She instructed law enforcement agencies to compile enforcement results, report to the prime minister weekly, and update the public.

 

The public can report e-cigarette information through the Consumer Protection Office (CPB) or hotline. To facilitate tracking, the Digital Government Development Agency (DGA) plans to develop an online platform for public reporting within 1 to 2 weeks.

 

Authorities will also prioritize school campaigns to raise awareness of e-cigarette risks and relevant laws, a key focus for the prime minister. Relevant departments will review laws for potential revisions and form a committee to consolidate legal changes.

 

In addition, another committee will be established to address long-term issues and report progress to the prime minister by March 15.

 

The Department of Digital Economy and Society (DE) will use AI to screen keywords and has recently convened major online platforms and transportation companies to stress that the sale and transportation of e-cigarettes are prohibited. Signs banning e-cigarette sales have also been posted at delivery points.

 

The smuggling of e-cigarettes through waterways and borders, especially along the northeastern border, is a serious issue. Customs will be the primary enforcement agency and will work with the security department to strengthen enforcement efforts. 

 

Moving forward, all cases detected at customs checkpoints will be handled strictly and referred to the AMLO to track the flow of funds and freeze assets, followed by further investigation by the Central Investigation Bureau.

 

Confiscated items involved in the case will be destroyed if a conviction is reached. Customs is currently considering the method of destruction but has noted insufficient budget for the procedure. The matter will be reported to the prime minister for further action. Newly seized items will also have to wait for a conviction before being destroyed.

 

Jiraporn emphasized that, regardless of the case size, items valued over 500,000 Thai baht (15,000 US dollars) will be immediately transferred to the Anti-Money Laundering Office (AMLO) for handling. Items valued below 500,000 Thai baht will still be tracked and forwarded to AMLO for further processing.

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | PMI Launches ZYN Melts in UK, Extending ZYN Beyond Nicotine Pouches Into Dissolvable Tablets
Product | PMI Launches ZYN Melts in UK, Extending ZYN Beyond Nicotine Pouches Into Dissolvable Tablets
Philip Morris International (PMI) has launched ZYN Melts in the UK, introducing a fully dissolvable oral nicotine tablet format alongside the brand's existing nicotine pouches. The range includes Cool Mint and Peppermint, each offered at 1mg and 2mg of nicotine per tablet, creating four SKUs. Each can contains 20 tablets and is priced at £6.50 in the UK. Unlike ZYN nicotine pouches, Melts are placed between the upper lip and gum and dissolve completely during use.
News
Sep.29 by 2Firsts Perspectives
FRE and ALP Push Modern Oral to 48% of Q2 Sales as Turning Point Brands Changes CEO and Lowers Profit-Guidance Ceiling
FRE and ALP Push Modern Oral to 48% of Q2 Sales as Turning Point Brands Changes CEO and Lowers Profit-Guidance Ceiling
Turning Point Brands said Executive Chairman David E. Glazek will become CEO on October 1, replacing Graham Purdy, who is stepping down for personal reasons. The company narrowed its 2026 adjusted EBITDA outlook to $70 million-$80 million from $70 million-$90 million while maintaining Modern Oral gross sales guidance of $330 million-$350 million and net sales guidance of $260 million-$270 million. In the second quarter, Modern Oral net sales rose 128% to $68.4 million and accounted for 48% of company-wide net sales. Adjusted EBITDA fell 50% year over year. TPB shares closed about 10% lower on September 21.
Market
Sep.22 by 2Firsts Perspectives
Kuwait Tightens Tobacco and Nicotine Rules, Bans Under-21 Sales and Extends Public Smoking Restrictions to Vapes and Heated Tobacco
Kuwait Tightens Tobacco and Nicotine Rules, Bans Under-21 Sales and Extends Public Smoking Restrictions to Vapes and Heated Tobacco
Kuwait has issued a comprehensive new regulatory framework covering tobacco, e-cigarettes, heated tobacco and other nicotine products. Ministerial Decision No. 237 of 2026, signed by Health Minister Ahmad Al-Awadhi, will take effect on January 1, 2027. The rules prohibit sales to people under 21 and ban sales through websites, apps, social media and delivery services. E-cigarettes and heated tobacco products will also be treated as smoking in public and enclosed places where smoking is prohibited. Nicotine pouches and other oral nicotine products not registered as medicines are banned.
Regulations
Aug.17 by 2Firsts Perspectives
Product | JT to Launch MEVIUS Tropical Option in Japan, Expanding Ploom Tobacco Stick Lineup to 32
Product | JT to Launch MEVIUS Tropical Option in Japan, Expanding Ploom Tobacco Stick Lineup to 32
Japan Tobacco (JT) will launch MEVIUS Tropical Option, a new tobacco stick for Ploom, nationwide in Japan from October 6, 2026. The capsule-format product combines mango-oriented sweetness with menthol cooling, adding a tropical flavor to the MEVIUS Ploom tobacco-stick lineup for the first time. Each pack contains 20 sticks and will launch at JPY 590. The product is compatible with all Ploom devices, and its addition will expand the Ploom tobacco-stick portfolio to 32 variants.
Sep.08
Product | HQD SiSA 80K Enters the U.S. Market With a Hookah-Inspired Approach to the High-Capacity Disposable Segment
Product | HQD SiSA 80K Enters the U.S. Market With a Hookah-Inspired Approach to the High-Capacity Disposable Segment
The HQD SiSA 80K Hookah Disposable Vape has appeared across U.S. and cross-border online retail channels. The device comes prefilled with 28ml of e-liquid, uses a 5% nicotine salt configuration and carries a brand claim of up to 80,000 puffs. Beyond puff count, the product differentiates itself through hookah-inspired features including adjustable airflow, a flowing-water sound effect and flavor options associated with traditional hookah consumption.
Aug.18
Malaysia Liquid Nicotine Returns to Poisons List, Leaving Vape Retail and RM354 Million Tax Collection in Legal Uncertainty
Malaysia Liquid Nicotine Returns to Poisons List, Leaving Vape Retail and RM354 Million Tax Collection in Legal Uncertainty
Malaysia’s withdrawal of its appeal in a landmark liquid-nicotine case has left a High Court ruling that struck down the 2023 nicotine exemption in force, bringing liquid and gel nicotine used in vaping products back under the Poisons Act 1952. At the same time, the Control of Smoking Products for Public Health Act 2024 continues to provide a regulatory framework for vaping products, creating uncertainty over retail sales, taxation and existing inventory. MPs are calling for nicotine vape sales and excise collection to stop, including refunds of more than RM354 million collected since 2023, while industry and consumer groups are asking the government to clarify the current legal position.
Sep.04