Thailand Strengthens Crackdown on E-cigarette Sales and Smuggling

Mar.10.2025
Thailand Strengthens Crackdown on E-cigarette Sales and Smuggling
Thailand intensifies crackdown on e-cigarettes, transferring all seizure cases to anti-money laundering committee for asset tracking and confiscation.

Key points to watch:

 

1. Thailand has stepped up its crackdown on e-cigarettes, with all seized cases being referred to the Anti-Money Laundering Office (AMLO) to trace the flow of funds and freeze assets. Cases involving over 500,000 Thai baht (15,000 US dollars) will be handled immediately.

 

2. The focus is on conducting awareness campaigns on the dangers of e-cigarettes in schools, developing an online reporting platform, using AI to screen keywords, and prohibiting the online sale and transportation of e-cigarettes.

 

3. Review and revise relevant laws, establish a committee to consolidate laws, and report progress to the Prime Minister by March 15.

 


 

Jiraporn Sinthuprai, Minister of the Prime Minister's Office, said on March 6 that authorities would follow the prime minister’s directive on e-cigarettes after a meeting on the issue, The Standard reported.

 

Jiraporn said the meeting covered emergency measures against e-cigarettes, public awareness efforts, and legal revisions, while also proposing long-term solutions. She instructed law enforcement agencies to compile enforcement results, report to the prime minister weekly, and update the public.

 

The public can report e-cigarette information through the Consumer Protection Office (CPB) or hotline. To facilitate tracking, the Digital Government Development Agency (DGA) plans to develop an online platform for public reporting within 1 to 2 weeks.

 

Authorities will also prioritize school campaigns to raise awareness of e-cigarette risks and relevant laws, a key focus for the prime minister. Relevant departments will review laws for potential revisions and form a committee to consolidate legal changes.

 

In addition, another committee will be established to address long-term issues and report progress to the prime minister by March 15.

 

The Department of Digital Economy and Society (DE) will use AI to screen keywords and has recently convened major online platforms and transportation companies to stress that the sale and transportation of e-cigarettes are prohibited. Signs banning e-cigarette sales have also been posted at delivery points.

 

The smuggling of e-cigarettes through waterways and borders, especially along the northeastern border, is a serious issue. Customs will be the primary enforcement agency and will work with the security department to strengthen enforcement efforts. 

 

Moving forward, all cases detected at customs checkpoints will be handled strictly and referred to the AMLO to track the flow of funds and freeze assets, followed by further investigation by the Central Investigation Bureau.

 

Confiscated items involved in the case will be destroyed if a conviction is reached. Customs is currently considering the method of destruction but has noted insufficient budget for the procedure. The matter will be reported to the prime minister for further action. Newly seized items will also have to wait for a conviction before being destroyed.

 

Jiraporn emphasized that, regardless of the case size, items valued over 500,000 Thai baht (15,000 US dollars) will be immediately transferred to the Anti-Money Laundering Office (AMLO) for handling. Items valued below 500,000 Thai baht will still be tracked and forwarded to AMLO for further processing.

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Ohio Supreme Court Weighs Whether State Consumer Law Can Restrict Flavored Vape Sales
Ohio Supreme Court Weighs Whether State Consumer Law Can Restrict Flavored Vape Sales
The Ohio Supreme Court is hearing a case involving flavored vape sales and whether state authorities can use consumer protection laws to take action against retailers selling unauthorized vape products. Ohio officials argue that selling unauthorized flavored vapes may constitute consumer deception, while retailers argue that tobacco product regulation falls under federal Food and Drug Administration (FDA) authority and that states cannot impose additional restrictions through consumer laws. The case could affect the scope of state-level vape regulation across the United States.
Aug.06
Canada Considers Easing Pharmacy-Only Nicotine Pouch Sales Rules, Potentially Reopening Convenience Store Channel
Canada Considers Easing Pharmacy-Only Nicotine Pouch Sales Rules, Potentially Reopening Convenience Store Channel
Canada's federal government is considering changes to current restrictions on where nicotine pouches can be sold, potentially allowing authorized products to return to convenience stores and other general retail channels, although no decision has been made. Since 2024, emerging nicotine replacement therapy products such as nicotine pouches have been largely restricted to behind-the-counter pharmacy sales. Health Canada, meanwhile, continues to recall unauthorized and higher-strength nicotine pouches, indicating that the current discussion concerns retail access for authorized products rather than a broad relaxation of nicotine pouch regulation.
Sep.14
Swedish-Founded Nicotine Pouch Retailer GotPouches Shifts to U.S.-Based Operations, Reaching Over 25 States
Swedish-Founded Nicotine Pouch Retailer GotPouches Shifts to U.S.-Based Operations, Reaching Over 25 States
Swedish-founded online nicotine pouch retailer GotPouches has completed the localization of its U.S. operations under UpNorth Retail LLC, with corporate operations in Franklin, Tennessee, domestic fulfillment from Nashville and U.S.-based customer support. The company says its catalog covers more than 20 nicotine pouch brands and it currently serves customers in more than 25 U.S. states.
Sep.18
Product | R.J. Reynolds Launches Four Flavored Vuse Pro Pods for Vuse Alto Devices in U.S.
Product | R.J. Reynolds Launches Four Flavored Vuse Pro Pods for Vuse Alto Devices in U.S.
R.J. Reynolds Vapor Company has introduced Vuse Pro prefilled pods in Peach, Berry, Watermelon and Fresh Mint in selected U.S. states. Vuse’s U.S. website says the pods are intended for use with existing Vuse Alto devices. Each contains 2.0 mL of e-liquid at 5.0% nicotine by weight, uses nicotine salts and is offered in two- and four-pod packs. Reynolds said the rollout includes mandatory ID scanning for every purchase, purchase limits, stronger retailer-accountability requirements and strict age-restricted marketing standards. The four pods have not received marketing authorization from the U.S. Food and Drug Administration.
Sep.10
PMI's IQOS Extends ZAMNA Electronic-Music Partnership to Spain as Vogue España Publishes Branded Content
PMI's IQOS Extends ZAMNA Electronic-Music Partnership to Spain as Vogue España Publishes Branded Content
Philip Morris International's IQOS has extended its partnership with electronic-music event brand ZAMNA to Spain, setting up a House of IQOS at ZAMNA Madrid. Vogue España and Time Out Madrid subsequently published branded content clearly labeled as collaborations with IQOS. PMI has also expanded its company-owned IQOS boutique network in Spain to seven cities this year. The company says IQOS's adjusted heated-tobacco market share in Europe reached 12.6% in the first quarter of 2026, with Spain among its stronger-performing European markets.
Sep.20
FDA Authorizes Four More Nicotine Pouches as Review Pilot Expands Beyond Initial Decisions
FDA Authorizes Four More Nicotine Pouches as Review Pilot Expands Beyond Initial Decisions
The FDA has authorized four additional on! nicotine pouches, bringing the U.S. total to 30. The decision marks another outcome of the agency’s nicotine pouch review pilot, whose communication and review practices are now being applied more broadly across the category. It also extends Helix’s authorized portfolio from on! PLUS to the earlier on! line. Yet all FDA-authorized nicotine pouches still come from subsidiaries of PMI or Altria, underscoring how concentrated U.S. regulatory access remains.
Aug.05