Thailand Strengthens Crackdown on E-cigarette Sales and Smuggling

Mar.10.2025
Thailand Strengthens Crackdown on E-cigarette Sales and Smuggling
Thailand intensifies crackdown on e-cigarettes, transferring all seizure cases to anti-money laundering committee for asset tracking and confiscation.

Key points to watch:

 

1. Thailand has stepped up its crackdown on e-cigarettes, with all seized cases being referred to the Anti-Money Laundering Office (AMLO) to trace the flow of funds and freeze assets. Cases involving over 500,000 Thai baht (15,000 US dollars) will be handled immediately.

 

2. The focus is on conducting awareness campaigns on the dangers of e-cigarettes in schools, developing an online reporting platform, using AI to screen keywords, and prohibiting the online sale and transportation of e-cigarettes.

 

3. Review and revise relevant laws, establish a committee to consolidate laws, and report progress to the Prime Minister by March 15.

 


 

Jiraporn Sinthuprai, Minister of the Prime Minister's Office, said on March 6 that authorities would follow the prime minister’s directive on e-cigarettes after a meeting on the issue, The Standard reported.

 

Jiraporn said the meeting covered emergency measures against e-cigarettes, public awareness efforts, and legal revisions, while also proposing long-term solutions. She instructed law enforcement agencies to compile enforcement results, report to the prime minister weekly, and update the public.

 

The public can report e-cigarette information through the Consumer Protection Office (CPB) or hotline. To facilitate tracking, the Digital Government Development Agency (DGA) plans to develop an online platform for public reporting within 1 to 2 weeks.

 

Authorities will also prioritize school campaigns to raise awareness of e-cigarette risks and relevant laws, a key focus for the prime minister. Relevant departments will review laws for potential revisions and form a committee to consolidate legal changes.

 

In addition, another committee will be established to address long-term issues and report progress to the prime minister by March 15.

 

The Department of Digital Economy and Society (DE) will use AI to screen keywords and has recently convened major online platforms and transportation companies to stress that the sale and transportation of e-cigarettes are prohibited. Signs banning e-cigarette sales have also been posted at delivery points.

 

The smuggling of e-cigarettes through waterways and borders, especially along the northeastern border, is a serious issue. Customs will be the primary enforcement agency and will work with the security department to strengthen enforcement efforts. 

 

Moving forward, all cases detected at customs checkpoints will be handled strictly and referred to the AMLO to track the flow of funds and freeze assets, followed by further investigation by the Central Investigation Bureau.

 

Confiscated items involved in the case will be destroyed if a conviction is reached. Customs is currently considering the method of destruction but has noted insufficient budget for the procedure. The matter will be reported to the prime minister for further action. Newly seized items will also have to wait for a conviction before being destroyed.

 

Jiraporn emphasized that, regardless of the case size, items valued over 500,000 Thai baht (15,000 US dollars) will be immediately transferred to the Anti-Money Laundering Office (AMLO) for handling. Items valued below 500,000 Thai baht will still be tracked and forwarded to AMLO for further processing.

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | Juul Labs Launches Upgraded JUUL2 Kit in UK With Four Pods at £9.99 and USB-C Charging
Product | Juul Labs Launches Upgraded JUUL2 Kit in UK With Four Pods at £9.99 and USB-C Charging
Juul Labs UK has introduced an upgraded JUUL2 Starter Kit for the UK market in October 2026, retaining a recommended retail price of £9.99 while doubling the number of included pods from two to four. The kit contains Crisp Menthol, Virginia Tobacco, Mango and Watermelon pods. The updated device replaces the previous proprietary charging dock with a USB-C port and offers longer battery life. The kit also features reduced packaging and retains a two-year limited warranty. Distribution is scheduled through major UK retailers, wholesalers, convenience stores and the JUUL UK website.
product
Oct.15
Australia Tobacco Tax Debate Spreads Within Labor as NSW Premier Minns Reaffirms Support for a Cut
Australia Tobacco Tax Debate Spreads Within Labor as NSW Premier Minns Reaffirms Support for a Cut
Australia’s tobacco excise debate is increasingly exposing differences within the governing Labor Party. New South Wales Labor Premier Chris Minns reaffirmed on September 8 that he supports reducing tobacco excise, arguing that current tax settings are pushing consumers toward cheaper black-market cigarettes. Federal Health Minister Mark Butler continues to oppose an excise cut, while Treasurer Jim Chalmers and Assistant Treasurer Daniel Mulino have recently stopped short of ruling out future changes. The divergence follows the opposition Coalition’s proposal to cut tobacco excise by 80%.
Sep.08
UK Vape Duty Starts in October as Hayati, DOJO and Others Launch Lower-Capacity Products With Lower Per-Unit Tax
UK Vape Duty Starts in October as Hayati, DOJO and Others Launch Lower-Capacity Products With Lower Per-Unit Tax
The UK's Vaping Products Duty will take effect on October 1, 2026, at a flat rate of £2.20 per 10ml of vaping liquid. Ahead of implementation, DOJO, PIXL and Hayati have introduced or been reported to be adding lower-capacity tiers alongside larger products. DOJO has added a 6ml BLAST7K Fresh below its 10ml BLAST10K Fresh, PIXL offers both a 12ml 8000 and a 6ml 5K, while retailer Ninja Vapes says Hayati is preparing a 7ml 4K alongside its existing 12ml 6K. The pattern points to a growing lower-capacity tier in the UK market, although the brands have not all explicitly linked the changes to the new duty.
Sep.23
FDA Revises Import Alert 98-07 Rules, Bringing May Enforcement Priorities Into Unauthorized ENDS Detentions
FDA Revises Import Alert 98-07 Rules, Bringing May Enforcement Priorities Into Unauthorized ENDS Detentions
The U.S. Food and Drug Administration has revised the rules under Import Alert 98-07 to incorporate its May 2026 enforcement-priority policy for certain electronic nicotine delivery systems marketed without premarket authorization. The alert continues to allow detention without physical examination, or DWPE, for ENDS lacking required marketing authorization, while directing field divisions to apply the May risk-based framework. When necessary, detention or refusal decisions must also undergo review by the FDA's Center for Tobacco Products. Products including PACHA and Vuse Pro have already emerged as industry examples of the May policy, although enforcement discretion does not constitute FDA marketing authorization.
News
Sep.28 by 2Firsts Perspectives
China Tobacco Zhejiang files patent for pressure-triggered, on-demand oral nicotine release
China Tobacco Zhejiang files patent for pressure-triggered, on-demand oral nicotine release
China Tobacco Zhejiang Industrial Co., Ltd. has filed a patent application for an oral nicotine delivery product designed to let users actively adjust nicotine release. The product embeds two types of nicotine reservoirs with different wall thicknesses and positions inside a deformable matrix. Pressure applied with the tongue or lips can rupture the reservoirs and accelerate nicotine release. In simulated oral tests, several patent examples showed sharply higher peak nicotine release rates as applied force increased from 0 N to 1 N and 3 N. The filing explores a shift from preset release profiles toward user-triggered nicotine delivery.
Sep.01
Product | KT&G Launches lil HYBRID 3.0 Misty Rosé Edition II in South Korea With Two Pink Finishes at 88,000 Won
Product | KT&G Launches lil HYBRID 3.0 Misty Rosé Edition II in South Korea With Two Pink Finishes at 88,000 Won
South Korean tobacco company KT&G launched the limited-edition lil HYBRID 3.0 Misty Rosé Edition II on September 30, 2026, following the original Misty Rosé Edition introduced in November 2025. The new release comes in two pink finishes, Bloom Rosé and Viva Rosé, each priced at 88,000 won. Both versions initially went on sale through the lil Store online shop and lil MINIMALIUM flagship stores. From October 7, Bloom Rosé became available at approximately 1,500 lil Station retail outlets nationwide. The release retains the existing lil HYBRID 3.0 hybrid heated tobacco platform, with changes focused on exterior design and distribution.
product
Oct.10