The Dangers of E-Cigarettes: A Growing Health Risk in Brazil

Aug.15.2022
The Dangers of E-Cigarettes: A Growing Health Risk in Brazil
Brazil bans the commercialization, production, import and promotion of e-cigarettes due to their serious health risks.

In Brazil, it is illegal to commercialize, produce, import, or advertise electronic cigarettes due to the serious health risks they pose, which are higher than those of regular cigarettes. This ban has had a significant impact.


Although the legal limit for nicotine content in regular cigarettes is 1 milligram per unit, electronic cigarettes have reached up to 57 milligrams per unit without any regulation. Even if a person takes small puffs, they could end up consuming the equivalent of several packs of cigarettes.


The addictive and carcinogenic ingredients are several times higher, and there is also a greater risk of other diseases (such as chronic lung disease) and increased chances of heart attacks. There is even a new disease caused by this device: EVALI, which stands for electronic cigarette or vaping product use-associated lung injury.


E-cigarettes work by heating a combination of water and oil-based substances (such as tobacco oil or marijuana) using a battery, and converting it into an aerosol that is then inhaled and exhaled. This also puts other people who breathe in the vapor emitted from the device at risk, much like with traditional cigarette smoke.


More adherence to regular cigarettes.


Electronic cigarettes have become increasingly popular among young people and even children in the digital age due to their technological allure, as well as their tempting flavors and aromas that encourage the use of conventional cigarettes. This has been revealed in a study conducted by the National Cancer Institute (Inca) of the Ministry of Health (MS) based on 31 surveys carried out in multiple countries between 2016 and 2020.


According to Liz Almeida, a coordinator for Inca Prevention and Monitoring and an epidemiologist, electronic cigarettes increase the likelihood that non-smokers will start using traditional cigarettes, which slows down the decline of smokers in Brazil. Liz explains that the risk of using electronic cigarettes is over three times higher for trying traditional cigarettes and over four times higher for using one's own. Doctors state that this product exposes the body to various chemical elements: heating and evaporation release nanoparticles from the metal and heated substances in the device, such as the aforementioned nicotine and other carcinogens, as well as elements that cause lung and cardiovascular diseases.


Despite a ban by the health department on the commercialization, importation, and advertising of tobacco products in Brazil for over a decade (RDC 46, August 28, 2009), these products are easily accessible to the public nationwide through the internet, informal commerce, and even through so-called "tobacco merchants" - though they can only be purchased abroad while traveling.


The Secretary General of the World Health Organization, Ana Cristina Pinho, who is also an anesthetist, has issued a warning stating that smoking - regardless of whether through traditional or electronic means - is a disease. Pinho emphasized that smoking leads to chronic illnesses related to tobacco use, resulting in thousands of deaths each year. These illnesses include various types of lung, liver, stomach, pancreas, kidney, bladder, ovarian, cervical, nasal, sinus, oral, pharynx, esophagus, and acute myeloid leukemia cancers.


The Impact of TikTok


A large portion of young people and children who use electronic cigarettes are being influenced by the most popular social networks among their age group (mostly those under 25 years old), such as TikTok, according to a study conducted by the University of Queensland in Australia. The study indicates that smoking habits are being promoted positively.


A study in Australia analyzed over 78 million TikTok videos, which showed electronic cigarettes being used in a fun and creative way, including with music and dancing. Researchers even suggest that many of these posts may be sponsored by manufacturers and sellers, although this cannot yet be confirmed.


Some videos show how young people can hide their smoking habits and ways to conceal their smoking devices from parents and guardians, including at school and through airport security. As a response, a social network has announced that it will analyze its posts and remove those that encourage addiction.


Despite Brazil's laws that prohibit the use of electronic devices for smoking, the usage of such devices has increased and a majority of the population lacks legal awareness. More and more people in Brazilian cities are openly using electronic cigarettes on the streets.


The only possible method to quit smoking.


It is essential to understand addiction, regardless of its form, as a significant mental health issue. Therefore, treatment must also be focused on mental health, as taught in "The Treatment of Addiction" lectures held every Sunday in universal churches. Many seek help through this type of treatment to overcome their dependence on traditional cigarettes, e-cigarettes, hookah tobacco, and other addictive substances, while receiving support for themselves and their families.


Statement


This article is compiled from third-party information and is only intended for industry exchange and learning.


This article does not represent the views of 2FIRSTS, and 2FIRSTS is unable to confirm the authenticity and accuracy of the content. The translation of this article is only intended for industry exchange and research.


Due to limitations in our translation abilities, the translated article may not fully reflect the original text. Please refer to the original article for accuracy.


2FIRSTS is fully aligned with the Chinese government's stance and statements on domestic, Hong Kong, Macau, Taiwan, and foreign issues.


The compilation of information belongs to the original media and author. If there is any infringement, please contact us for removal.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Product | Philip Morris Japan Launches Ginza-Exclusive IQOS ILUMA i PRIME, Limited to 1,814 Units at First Global Flagship
Product | Philip Morris Japan Launches Ginza-Exclusive IQOS ILUMA i PRIME, Limited to 1,814 Units at First Global Flagship
Philip Morris Japan (PMJ) launched the IQOS ILUMA i PRIME Ginza Limited Model Set in Tokyo on September 4, 2026, alongside the opening of IQOS Flagship Ginza, the brand’s first global flagship store. The Oasis Blue edition is limited to 1,814 individually numbered units, with the figure derived from the store’s address at Ginza 1-8-14. The set also includes two Yamanaka-nuri glasses and special packaging, priced at JPY 11,980 and sold exclusively at the Ginza flagship.
Sep.07
UK HMRC Plans 30,000 Retail Enforcement Actions as Illegal Tobacco and Vape Sellers Face Tougher Crackdown
UK HMRC Plans 30,000 Retail Enforcement Actions as Illegal Tobacco and Vape Sellers Face Tougher Crackdown
The UK government has announced that HM Revenue & Customs (HMRC) will carry out more than 30,000 interventions targeting businesses and retail premises during the 2026-2027 financial year. The actions will focus on tax fraud, illegal goods sales and businesses involved in unlawful activities through retail channels. The government said illegal tobacco and illegal vape sales remain areas of concern. The move shows that UK enforcement against illegal nicotine products is expanding from import and supply channels toward retail-level oversight, alongside the upcoming introduction of the Vaping Products Duty.
Jul.24
As JUUL2 Wins FDA Authorization, Harm Reduction Journal Highlights the Role of Real-World Evidence in Nicotine Product Regulation
As JUUL2 Wins FDA Authorization, Harm Reduction Journal Highlights the Role of Real-World Evidence in Nicotine Product Regulation
A commentary published in the international open-access, peer-reviewed Harm Reduction Journal argues that randomized controlled trials remain central to evaluating smoking cessation efficacy but cannot alone capture real-world uptake, complete switching, longer-term use and population impact of non-combustible nicotine products such as e-cigarettes, heated tobacco and nicotine pouches. The authors frame impact as “reach × efficacy” and call for real-world evidence to complement RCTs. Three days after publication, the FDA authorized three JUUL2 products and highlighted complete switching among adult smokers in explaining its decision, providing a timely regulatory backdrop to the debate.
Sep.08
Why AIRSCREAM Built its European Production Hub for Regulated Market Growth
Why AIRSCREAM Built its European Production Hub for Regulated Market Growth
AIRSCREAM’s production hub in the Czech Republic brings nicotine pouch manufacturing, e-liquid bottling, product documentation, warehousing and international logistics into one operation, giving brands and commercial partners a practical platform from which to launch, expand and enter new markets.
Market
Sep.16 by 2Firsts Perspectives
JT’s Ploom Volumes Rise 43.5% as Cigarettes Anchor Its Transition
JT’s Ploom Volumes Rise 43.5% as Cigarettes Anchor Its Transition
JT’s Ploom heated-tobacco volumes rose 43.5% in the first half of 2026, while combustibles still represented about 97% of its tobacco volume and remained the main earnings base. In Japan, reduced-risk products now account for 48.7% of industry shipments, shifting competition from category adoption towards brand share, pricing and consumer retention. JT’s results offer a revealing case of a traditional tobacco company pursuing a prolonged, dual-track transformation.
JTI
Jul.30
Nicotine Pouches Gain Ground in U.S. Convenience Stores as Vape Unit Sales Fall 14%
Nicotine Pouches Gain Ground in U.S. Convenience Stores as Vape Unit Sales Fall 14%
According to convenience retail publication CStore Decisions, U.S. convenience store tobacco categories are undergoing a structural shift. Based on Circana OmniMarket Total U.S. Convenience data for the 52 weeks ending June 14, 2026, cigarettes remained the largest category with $50.8 billion in sales, but unit sales declined 5.3%. Electronic smoking devices and vaping products also declined, while modern oral nicotine products continued to grow, with nicotine pouch sales rising 29% in dollars and 17% in units. Retailers said changing consumer preferences are reshaping tobacco product assortments at convenience stores.
Regulations
Aug.07