Valeria K., a 25-year-old from Switzerland, occasionally smokes and frequently smokes traditional cigarettes on weekends. However, this changed when his sister, who is 21 years old, introduced him to a new type of disposable e-cigarette.
Valeria K. states that the new single-use electronic cigarette is particularly popular among young people in Switzerland. Compared to traditional cigarettes, electronic cigarettes do not burn tobacco. Instead, a liquid is heated to produce vapor that is inhaled by the user. Most electronic cigarettes still contain nicotine. Valeria K. also notes that using electronic cigarettes does not result in a smoke smell on one's hands, clothes, or hair.
Sales increase monthly.
Electronic cigarettes are nothing new, but until recently, users have had to deal with bulky equipment. However, in recent years, countless new products have entered the market, becoming increasingly popular - including convenient disposable e-cigarettes. The Elfbar brand is particularly popular among young people, with a variety of bright colors available.
Mario Popo, 51-year-old chairman of the Swiss Electronic Cigarette Trade Association, has stated that since the beginning of this year, sales of disposable e-cigarettes have been growing by 30% each month. Currently, they make up 30% of the electronic cigarette market. As these products become more popular, there are also more choices for flavors and brands. Valeria K. commented, "It reminds me of hookah. Some contain nicotine, while others don't. There are different strengths and brands.
A recent study in the United States found that fruity flavored additives have an 82% market share. Similarly popular are the so-called icy or cold varieties, which include synthetic cooling agents. As a result, they produce a minty menthol flavor and a cool vapor sensation.
Tobacco alternatives
Manufacturers often sell electronic cigarettes as a substitute for traditional cigarettes. According to Mario Puppo, "In Switzerland, 10,000 people die every year due to tobacco consumption. The goal of marketing electronic cigarettes is to provide adult smokers with a product that reduces harm by 95%.
However, electronic substitutes are not entirely healthy: the vapor contains toxins and nicotine is addictive, causing lung tension even without smoke. Preventative experts have also criticized the fact that not only former smokers consume e-cigarettes, but they are also introduced to new customers.
Electronic Cigarettes and Environmental Issues
According to them, the fruity and fresh flavors are particularly attractive and make you consume more. Valeria K. says, "If you don't do this, you're more likely to smoke. If I walk 50 meters to the mailbox, I won't light up a cigarette. On the other hand, my e-cigarette is always ready in my pocket.
The Swiss tobacco prevention group has also criticized the marketing of disposable e-cigarettes. These e-cigarettes come in bright colors, trendy flavors, and contain high levels of nicotine and other chemicals. Their fashionable design primarily attracts young people. Additionally, they appear so inconspicuous that teachers and parents hardly notice them, according to Luciano Ruga, the director of the tobacco prevention group.
Improper disposal of the new type of "disposable e-cigarette" can also pollute the environment. Empty disposable e-cigarettes contain batteries, metals, and chemical residues. Surprisingly, they are so popular among the environmentally conscious younger generation.
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