Trends in European Disposable E-cigarette Market's New Flavors

Apr.27.2023
Trends in European Disposable E-cigarette Market's New Flavors
2FIRSTS analyzes European e-cigarette market trends through multiple perspectives, revealing new flavor trends and growth in disposable e-cigarettes.

Recently, 2FIRSTS conducted a comprehensive analysis of the European e-cigarette market, focusing on dimensions such as flavor, company, brand, e-liquid, and appearance. This analysis was based on official information from important logistics centers in Europe. By utilizing multiple perspectives, 2FIRSTS was able to gain insight into the future trends of the European e-cigarette market.


Official data released shows that in March, there were 319 new electronic cigarette products introduced in Europe. Disposable e-cigarettes accounted for over 85% of these new products, while pod-based e-liquids and cartridge-based e-liquid kits made up 9.6% and 7.2%, respectively.


2FIRSTS has conducted an in-depth analysis of the European disposable e-cigarette market's new flavor trends from a flavor standpoint, based on this "incremental data." The data shows that the most prominent growth occurred in grape ice, watermelon ice, strawberry ice, and mango peach flavors. Mixed fruit flavors also saw an increase, including strawberry banana, strawberry, blueberry, and cherry blends, as well as kiwi passion fruit guava. Mixed berries had the largest increase, growing 10.7% year-over-year.


It is expected that by October 2023, the aforementioned flavors will become the new flavors with the highest increase in market volume in the European Bai Guan market.


Image: Distribution of mixed flavors of new electronic cigarette products in April | Data source: European Health Department whitelist, 2FIRSTS Note: The above chart only counts the number of times various flavor keywords appear simultaneously. If it is a mixed flavor of three flavors, it will be counted once in each of the two flavors.


Furthermore, there has been a significant increase in flavors such as pineapple, banana, guava, peach, mango, and grape, all with growth rates exceeding 8%. (Note: This increase refers to all flavors containing the respective fruit, including mixed fruit flavors.)


Incremental Contribution Ratio | Image source: 2FIRSTS exclusive compilation. The chart is derived from the free website http://www.flaticon.com.


2FIRSTS will continue to report on research and analysis of the European e-cigarette market. Stay tuned for updates.


The data and images in this article were compiled by 2FIRSTS based on the e-cigarette whitelist published by Belgium. Belgium is an important logistics hub in Europe, with Brussels Airport being a key port for Chinese e-cigarettes to set sail. Additionally, Belgium has established a free trade zone called Benelux with the Netherlands and Luxembourg, allowing for free flow of goods within the trade zone. Belgium requires all imported and manufactured products to be registered and recorded on their "whitelist" six months before being placed on the market. This whitelist is published by the Federal Public Service of Health, Environment and Food Chain Safety in Belgium (FPS Public Health).


Further reading:


According to a market research by 2FIRSTS, narrowing of electronic cigarette flavors is an inevitable trend as the market moves towards further segmentation.


2FIRSTS Market Research: Only Accepting White Labels and Forced Transformation - How is the Russian E-Cigarette Market Doing Under Strong Regulatory Signals?


What impact has the "e-liquid exceeding standards" incident had on the electronic cigarette distributors in Manchester, UK?


2FIRSTS recently interviewed the electronic cigarette brand Fume, which claims to be the first in Florida. The company is currently developing a new hybrid flavor.


A survey conducted by 2FIRSTS on the appearance of electronic cigarettes in Europe found that black, blue, and red are the most popular colors, while green and pink are experiencing the fastest growth.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Russian police seize counterfeit e-cigarettes and tobacco products in Novosibirsk,products valued at about 1.3 million rubles
Russian police seize counterfeit e-cigarettes and tobacco products in Novosibirsk,products valued at about 1.3 million rubles
Russian police in Novosibirsk bust counterfeit e-cigarette and tobacco products, seizing items worth 1.3 million rubles. Consideration for criminal charges.
Oct.13 by 2FIRSTS.ai
Iasi, Romania plans to set up "no-smoking zones", with e-cigarettes and cigarettes both included in the restrictions
Iasi, Romania plans to set up "no-smoking zones", with e-cigarettes and cigarettes both included in the restrictions
The Iași City Council in Romania has announced that it is preparing a smoking ban plan, which aims to prohibit smoking and the use of e-cigarettes in public places such as public transport stops, children's playgrounds, and sports venues. This measure will make Iași the second city in Romania to implement such a ban, following Cluj. Violators will face fines ranging from 100 to 500 lei (approximately 25 to 125 US dollars).
Aug.22 by 2FIRSTS.ai
The Mexican president has submitted a reform proposal to Congress, proposing a complete ban on e-cigarettes and vaporizers
The Mexican president has submitted a reform proposal to Congress, proposing a complete ban on e-cigarettes and vaporizers
Mexican President Claudia Sheinbaum Pardo submitted a proposal to reform the General Health Law to the President of the House of Representatives, Kenia López Rabadán. The core content of the proposal is to ban e-cigarettes, vaporizers, and similar devices to protect public health. In early 2025, a congressional standing committee confirmed the constitutional validity of the health reform.
Sep.28
Communication Gaps, Illicit Trade, and Product Design Flagged in PMI’s Sustainability Materiality Report 2025
Communication Gaps, Illicit Trade, and Product Design Flagged in PMI’s Sustainability Materiality Report 2025
PMI identifies communication barriers as a core risk to advancing tobacco harm reduction, highlighting how public misunderstanding and regulatory constraints are undermining switching efficiency. Illicit trade, disposable product design, and forced labor in the electronics supply chain are also flagged as high-priority concerns. The report further unveils an independent assessment of its health subsidiary Aspeya, focusing on consumer health, climate impact, and global access—signaling ESG alignm
Sep.15
The Pinnacle of Craftsmanship: Great Wall Cigars' Exclusive 2025 Releases
The Pinnacle of Craftsmanship: Great Wall Cigars' Exclusive 2025 Releases
Great Wall Cigars presents its latest premium collection, blending Chinese heritage with global craftsmanship. From the Cameroon-tobacco GX Lion’s Glory Toro to the zodiac-themed Year of the Horse and Year of the Snake editions, each cigar embodies artistry and rarity. Alongside the refined Spectacular No.2 and No.3 Extra Finos, the lineup marks Great Wall’s rise as a symbol of Chinese cigar excellence on the world stage.
Oct.11
Interview with Vabeen CEO Shuai: Full-Portfolio Push, Compliance-First Strategy to Build Global Competitiveness
Interview with Vabeen CEO Shuai: Full-Portfolio Push, Compliance-First Strategy to Build Global Competitiveness
At InterTabac 2025, Vabeen CEO Shuai told 2Firsts that Vabeen has launched two flagship products—the multi-flavor pod-mod iPlex and the open-system Billow Pro—while showcasing a complete lineup spanning disposables, pod systems, and open systems. In his view, Vabeen treats “compliance-first” as a long-term strategy and sees strict regulation as an opportunity for industry upgrading. Over the next two to three years, Vabeen will continue to focus on three pillars—compliance, user experience, and
Sep.19