
On January 29th, the UK government announced a complete ban on the sale of disposable e-cigarettes, as well as restrictions on the flavors and packaging of refillable e-cigarettes. In light of this prohibition, 2FIRSTS conducted an interview with Robert Sidebottom, the Managing Director of ARCUS COMPLIANCE, a company specializing in assisting e-cigarette businesses with compliance certification in the UK.
Firstly, Robert Sidebottom expressed his views on the ban. He stated that the government's implementation of a disposable ban is an irresponsible act as it did not, and will never have any substantive effect anywhere in the world. Moreover, the ban could potentially lead to legal markets being squeezed, while the black market may quickly emerge. In his opinion, the government should adopt a more responsible and comprehensive approach to regulate the e-cigarette market instead of resorting to a simple ban.
When discussing which product categories may absorb the lost market share due to the implementation of the disposable ban, Robert Sidebottom mentioned that he sees greater potential in open-system products. At the same time, he also expressed optimism about some innovative products such as Sky Hunter by Happy Vibes, Instafill, among others.
Robert has also offered some suggestions to Chinese manufacturers to foster their future growth.
He suggested that companies needs to ensure compliance and strategically reposition themselves to expand presence in the open market.
Furthermore, he emphasized the importance of prudence in flavor selection and recommended that products adopt straightforward and direct naming methods. For instance, flavors like mint, tobacco, and fruit should be named simply as "Mint," "Tobacco," and "Fruit," respectively. Even when it comes to fruit flavors, it is advisable to choose clear and uncomplicated names such as "Strawberry," "Cherry," "Raspberry," and "Watermelon" for optimal communication.
Lastly, he recommended that the product avoids using fancy flavor names and refrain from adopting names that appeal to teenagers, such as avoiding names like "Unicorn Milkshake". Additionally, they should not imitate names from other industries, such as avoiding names like "Skittles" or "Energy", in order to avoid rejection in the UK market.
2FIRSTS will continue to monitor the updates on the disposable e-cigarette ban in the UK. Stay tuned for more information.
"UK Disposable E-Cigarette Ban" Series Report
Policy Updates
【1】UK Government Announces Ban on Disposable E-Cigarettes
【2】Original Text of UK Government's Disposable Ban Announcement
Market Dynamics
【1】After UK Disposable Ban: Retailers Clearing Stock, Major Distributors Turning to E-liquids and Open-Systems
【2】UK Announces Disposable E-Cigarette Ban: Smoore and Yinghe Technology Stock Prices Decline
Various Perspectives
【1】Black Market or Opportunity? Insiders' Perspectives on UK Disposable Ban
Business Review
【1】Disposable Ban Impact: Is Smoore's Strategic Layout Empty Again?
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com