Key Points:
·Market Growth: Doubled in Size by 2024; 32% of Users Were Former E-Cigarette Users.
·User profile: Average age of first use is 33 years old; 57% use for smoking cessation, 27% use as a substitute for other nicotine products.
·Policy Impact: Ban on disposable e-cigarettes accelerates market transformation; could become an important alternative under smoke-free policies.
According to a report by Talking Retail on June 23rd, the popularity of nicotine pouches (sometimes also referred to as snus) is rapidly increasing in the UK, with the disposable e-cigarette ban accelerating this growth.
According to research by Haypp, the nicotine pouch market in the UK is expected to nearly double by 2024, with a growth rate of at least 95%.
57% of British nicotine pouch users said they started using nicotine pouches to quit smoking. Another 27% of people said they used nicotine pouches to transition from other nicotine products, mainly e-cigarettes, to nicotine pouches.
Currently, nearly one third (32%) of Haypp nicotine pouch users were former e-cigarette users, which is higher than the 28% reported in 2023. It is anticipated that this shift will increase after the implementation of the disposable e-cigarette ban.
According to survey respondents, the main advantages of nicotine pouches compared to other nicotine products are their discretion (68%), perceived healthiness (64%), and not affecting others (54%).
Interestingly, compared to other nicotine products, the social acceptance of nicotine pouches seems to be a driving factor in market growth. Among surveyed users of nicotine pouches, 78% believe that nicotine pouches are socially acceptable, while only 30% believe that e-cigarettes are socially acceptable.
According to the survey results, the average age of first-time users of nicotine pouches is typically 33 years old. Only 3% of respondents reported starting to use nicotine pouches before the age of 18.
The cautious nature and social acceptance of nicotine pouches may have made them a popular choice among middle-aged and elderly populations.
Haypp CEO Markus Lindblad stated:
"These findings suggest that although the nicotine pouch market is growing rapidly, users are typically older and value the cautiousness of the product. It is worth noting that many people have started using nicotine pouches to quit e-cigarettes. This could be an important trend for the UK as it moves towards a smoke-free policy and potentially tighter regulations on e-cigarettes."
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
