U.S. Fifth Circuit Court Rejects Shenzhen IVPS Appeal: Lack of Abuse Liability Research Key to Loss

Aug.15.2025
U.S. Fifth Circuit Court Rejects Shenzhen IVPS Appeal: Lack of Abuse Liability Research Key to Loss
On July 23, 2025, the U.S. Court of Appeals for the Fifth Circuit ruled to reject the petition for judicial review filed by Shenzhen IVPS Technology Co., Ltd. (IVPS) and its U.S. distributor ECIGRUSA (Worldwide Vape Distribution) against the FDA, thereby upholding the FDA’s denial of their Premarket Tobacco Product Applications (PMTAs) for six open-system e-cigarette devices and components. The court held that the lack of key evidence on “abuse liability” alone was sufficient grounds to support

Key Points:

 

Case Outcome:


On July 23, 2025, the U.S. Fifth Circuit Court of Appeals rejected the judicial review petition filed by IVPS and its U.S. distributor ECIGRUSA, upholding the FDA’s denial of PMTAs for six open-system e-cigarette devices and components.

 

Core Dispute:


The FDA found that the applications lacked data from “abuse liability studies under actual use conditions,” a deficiency sufficient on its own to warrant denial. IVPS argued that enhanced warning labels could replace certain studies and questioned the transparency of FDA procedures.

 

FDA’s Position and Evidence:

 

Open-system devices, due to adjustable power and user-selected e-liquids, may lead to higher nicotine intake and increased addiction risk.

 

Required data comparing nicotine exposure and addiction potential against conventional cigarettes, as well as consumer perception and understanding studies.

 

Warning labels cannot substitute empirical research, as they cannot ensure users will comply with the warnings.

 

In the deficiency letter, the FDA set a 90-day deadline for submission of additional materials, making clear there would be no extensions or second deficiency letters.

 

IVPS’s Rebuttal and Supplementary Materials:

 

Proposed using enhanced warning labels to reduce addiction risk.

 

Argued that the FDA failed to clearly specify data requirements early in the process, which increased the burden on companies.

 

Court’s Judgment:

 

The absence of key scientific data alone was enough for the FDA to be unable to make a positive determination that the products were “appropriate for the protection of public health.”

 

Agreed with the FDA that labels cannot replace empirical studies.

 

Cited precedent in similar cases affirming the FDA’s authority to deny applications when scientific evidence is insufficient.

 

Found that procedural disputes were not enough to alter the ruling.

 


On July 23, 2025, the U.S. Court of Appeals for the Fifth Circuit issued a ruling rejecting the judicial review petition by Shenzhen IVPS Technology Co., Ltd. (IVPS) and its U.S. distributor ECIGRUSA against the U.S. Food and Drug Administration (FDA), upholding the FDA’s denial of PMTAs for six open-system e-cigarette devices and components. The court determined that the absence of core “abuse liability” research data alone justified the rejection.

 

Under the Family Smoking Prevention and Tobacco Control Act and the 2016 “Deeming Rule,” electronic nicotine delivery systems (ENDS) must obtain FDA authorization before being sold in the United States. Between July and September 2020, IVPS submitted PMTAs for six open-system e-cigarette devices and components. These devices allow users to choose their own e-liquids and adjust power settings. The FDA considers such features to potentially lead to higher nicotine exposure and addiction risk, warranting stricter data requirements.

 

FDA’s Position and Evidence

 

The FDA noted that open-system devices, due to adjustable power and user-selected e-liquid strength, present a significant possibility of increased nicotine intake. The agency required data, under actual use conditions and compared with conventional cigarettes, on nicotine exposure and addiction potential, in order to assess the public health impact.

 

The FDA also required consumer perception and understanding studies to demonstrate that warning labels could be correctly understood and would influence usage behavior. It stressed that labels cannot replace empirical research because there is no guarantee users would follow the warnings.

In a deficiency letter issued on March 29, 2023, the FDA set a 90-day deadline for submission of additional materials, noting that a second deficiency letter would generally not be issued and extensions would not be granted.

 

IVPS’s Rebuttals and Challenges

 

Label substitution proposal: IVPS proposed replacing certain abuse liability studies with enhanced warning labels, arguing this could reduce addiction risks.

 

Procedural challenge: The company claimed the FDA had not specified exact requirements at the start of the application, making it impossible to prepare the relevant research data in time. It also argued that the data requested exceeded original expectations and imposed additional burdens on the company.

 

Court’s Judgment

 

The court held that the lack of abuse liability study data under actual use conditions, even on its own, was sufficient to prevent the FDA from making a positive finding that the products were “appropriate for the protection of public health.”

 

The court agreed with the FDA that labels could not replace empirical research because there was no evidence that consumers would change their behavior due to the labels. It cited similar case precedents supporting the FDA’s authority to deny applications when scientific evidence is lacking.

The court rejected all appeals from IVPS and ECIGRUSA, upholding the FDA’s denial of the PMTAs. The judgment emphasized that the absence of scientific data was the decisive factor, and that procedural disputes were insufficient to change the outcome.

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Russia’s Volgograd Police Seize Illicit Nicotine Products Worth Over US$42.9K+
Russia’s Volgograd Police Seize Illicit Nicotine Products Worth Over US$42.9K+
Police in Russia’s Volgograd region say they seized nicotine products lacking mandatory markings valued at more than RUB 3.3 million (about US$42,900+, using RUB 1 = US$0.013). A 43-year-old suspect allegedly stored and sold the products through two retail outlets in Volgograd’s Central and Dzerzhinsky districts. A criminal case has been opened under Article 171.1(6) of the Russian Criminal Code.
Jan.30 by 2FIRSTS.ai
Liverpool City Region Considers Healthier Advertising Rules for Trains, Ferries and Buses — Vapes Included
Liverpool City Region Considers Healthier Advertising Rules for Trains, Ferries and Buses — Vapes Included
The Liverpool City Region is considering a region-wide clampdown on advertising for junk food, sugary drinks and vapes on publicly owned infrastructure. The move is framed as part of a broader push to promote healthier lifestyles and tackle deep-rooted health inequalities, with a particular focus on reducing children’s exposure to harmful marketing in public spaces. The plan is set to go before the Combined Authority on Friday.
Jan.23 by 2FIRSTS.ai
Russia dismantles illegal vape liquid plant near Moscow; goods worth about $13 million seized
Russia dismantles illegal vape liquid plant near Moscow; goods worth about $13 million seized
Russian authorities say they have dismantled an illegal vape-liquid production site in the Moscow region, seizing four production lines, large quantities of components and finished goods, and substantial cash. The Interior Ministry estimated the seized products’ value at about 1 billion rubles (≈$13 million) and said the operation ran around the clock, producing up to 75,000 units per shift.
Feb.10 by 2FIRSTS.ai
UK vape retailer VPZ to expand manufacturing, open 40 stores in 2026
UK vape retailer VPZ to expand manufacturing, open 40 stores in 2026
UK specialist vape retailer VPZ has launched a multi-million-pound investment programme to boost domestic production capacity and tighten supply-chain controls. The plan includes adding a fifth production line, opening 40 new stores across the UK in 2026 and creating hundreds of jobs, while establishing a bonded warehouse at its Edinburgh headquarters as regulation tightens and a vaping tax is planned.
Feb.02 by 2FIRSTS.ai
China Caps E-Cigarette Capacity and Requires Export Compliance Proof to Curb “Involution”
China Caps E-Cigarette Capacity and Requires Export Compliance Proof to Curb “Involution”
China’s top tobacco regulator has issued a directive aimed at preventing excess capacity and curbing “involution-style” competition in the e-cigarette sector. The notice tightens investment controls, formalizes verified capacity management and requires exporters to submit compliance proof for destination markets, signaling a push toward higher industry concentration and stricter cross-border oversight.
Special Report
Feb.13
BAT Japan rolls out limited-edition “Rose Quartz” colourway for glo Hilo, launches new virto click-capsule flavour
BAT Japan rolls out limited-edition “Rose Quartz” colourway for glo Hilo, launches new virto click-capsule flavour
British American Tobacco (BAT) Japan will introduce its first Valentine’s-season limited-edition colourway, “Rose Quartz,” for the glo Hilo heated tobacco device lineup, covering both the glo Hilo and glo Hilo Plus. The devices are priced at JPY 3,980 (about $25.2) and JPY 6,980 (about $44.1), respectively, and will go on sale via official channels from Feb. 9. BAT Japan will also launch a new glo Hilo-compatible virto tobacco stick variant, “virto Bright Cherry Click,” on Feb. 2.
Jan.20 by 2FIRSTS.ai