US E-Cigarette Market: Juul and Vuse Lead Sales

New data released by ECigIntelligence shows that revenue for electronic cigarette stores has increased by almost 15%. Recent analysis of convenience store data by Nielsen shows that the market share gap between the top-selling electronic cigarette, Juul, and the No.2 Vuse from RJ Reynolds Vapor Co. has remained stable and is currently unchanged.

According to data, Juul remains the top-selling e-cigarette brand with a 38.1% market share, maintaining a roughly 4.8 percentage point lead over RJ Reynolds Vapor Co.'s Vuse, which has a 33.3% market share. Five recent reports from Nielsen consistently show a 4 to 4.8 percentage point gap between the two e-cigarette brands.

Meanwhile, NJoy increased to 3.1%, up from 2.9% in the previous report, while Fontem Ventures' Blu remained unchanged at 2.3%. With the flavor restrictions implemented by the US Food and Drug Administration (FDA) in February 2020, many pod-based e-cigarette manufacturers such as Juul Labs Inc., Reynolds Vapor, NJoy, and Fontem have been forced to cease production, distribution, and sale of many of their products.

Statement:

This article is compiled from third-party information and is intended solely for industry communication and learning.

This article does not represent the views of 2FIRSTS and 2FIRSTS cannot confirm the authenticity or accuracy of the article's content. The compilation of this article is solely for communication and research purposes within the industry.

Due to limitations in the translator's ability, the translated article may not fully reflect the meaning of the original text. For accurate information, please refer to the original article.

2FIRSTS maintains complete alignment with the Chinese government on any domestic, Hong Kong, Macau, Taiwan, and international issues and positions.

The copyright of the compiled information belongs to the original media and author. If there is any infringement, please contact us for deletion.