New data released by ECigIntelligence shows that revenue for electronic cigarette stores has increased by almost 15%. Recent analysis of convenience store data by Nielsen shows that the market share gap between the top-selling electronic cigarette, Juul, and the No.2 Vuse from RJ Reynolds Vapor Co. has remained stable and is currently unchanged.
According to data, Juul remains the top-selling e-cigarette brand with a 38.1% market share, maintaining a roughly 4.8 percentage point lead over RJ Reynolds Vapor Co.'s Vuse, which has a 33.3% market share. Five recent reports from Nielsen consistently show a 4 to 4.8 percentage point gap between the two e-cigarette brands.
Meanwhile, NJoy increased to 3.1%, up from 2.9% in the previous report, while Fontem Ventures' Blu remained unchanged at 2.3%. With the flavor restrictions implemented by the US Food and Drug Administration (FDA) in February 2020, many pod-based e-cigarette manufacturers such as Juul Labs Inc., Reynolds Vapor, NJoy, and Fontem have been forced to cease production, distribution, and sale of many of their products.
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