US Smart E-cigarette Market to Reach $26.6 Billion by 2027

Mar.14.2023
US Smart E-cigarette Market to Reach $26.6 Billion by 2027
The US smart e-cigarette market will reach $2.66 billion by 2027 with a 39.3% compound annual growth rate.

According to data from think tank organization Astute Analytica, the smart electronic cigarette market in the United States (both with and without displays) was valued at $364.7 million in 2021 and is expected to reach $2.664.9 billion by the end of 2027.


During the forecast period of 2022-2027, the compound annual growth rate of this market is projected to be 39.3%. In terms of quantity, the US smart e-cigarette market is expected to have a compound annual growth rate of 34.6% between 2022-2027.


According to a study by Astute Analytica, electronic cigarettes without screens currently dominate the smart electronic cigarette market in the United States with a 2021 market share of 86.2%. It is projected to grow at a compound annual growth rate of 34.3% during the forecast period.


However, electronic cigarettes with screens are expected to grow at a compound annual growth rate of 56%. Smart electronic cigarettes with screens display battery status and ingredient levels, which helps consumers predict usage time and thus accelerate overall growth in the near future.


Reference(s):


The smart e-cigarette market in the United States is projected to grow significantly by 2027. The industry dynamic is divided into two types: those with screens and those without screens, as well as online and offline distribution channels. This report provides a market size estimate and offers insights into opportunities and forecasts for the industry.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Puerto Rico House Files P.C. 1070 to Ban Flavored Vaping Product Sales to Under-21s
Puerto Rico House Files P.C. 1070 to Ban Flavored Vaping Product Sales to Under-21s
According to a statement from the Puerto Rico House of Representatives, House Speaker Carlos Méndez and Rep. Pedro Julio Santiago announced the filing of House Bill 1070 (P.C. 1070), which would prohibit sales to people under 21 of vaping devices, liquids, or cartridges featuring a flavor and/or aroma other than nicotine.
Jan.29 by 2FIRSTS.ai
New York directs Tax and Finance to build “Vapor Products” registry; products not listed deemed illegal
New York directs Tax and Finance to build “Vapor Products” registry; products not listed deemed illegal
New York Gov. Kathy Hochul says the state will crack down on illegal flavored vapes by creating a registry identifying which vapor products may be legally sold. The governor directed the state Department of Taxation and Finance to establish a “Vapor Products” registry, with products not on the list treated as illegal.
Jan.20 by 2FIRSTS.ai
JT launches half-price Ploom AURA promotion across online and offline channels
JT launches half-price Ploom AURA promotion across online and offline channels
Japan Tobacco (JT) has announced a limited-time promotion on selected standard colors of its heated tobacco device Ploom AURA, running from 8 December 2025 to 18 January 2026. During the campaign, the starter kit price will be cut from 2,980 yen (approximately US$19.20) to 1,480 yen (around US$9.53).
Dec.05 by 2FIRSTS.ai
Philip Morris Japan adds “Electric Purple” to IQOS ILUMA i range, expands to convenience stores from Feb. 3
Philip Morris Japan adds “Electric Purple” to IQOS ILUMA i range, expands to convenience stores from Feb. 3
Philip Morris Japan (PMJ) said on Jan. 29 it has introduced “Electric Purple” as a new standard color option for its IQOS ILUMA i heated tobacco device lineup, covering three models with prices unchanged. The new color will be available from Jan. 29 via the company’s official online and store channels, with sales expanding to convenience stores and some tobacco retailers from Feb. 3.
Jan.29 by 2FIRSTS.ai
Vietnam Passes Amended Investment Law Banning E-Cigarette and Heated Tobacco Businesses
Vietnam Passes Amended Investment Law Banning E-Cigarette and Heated Tobacco Businesses
On December 11, 2025, Vietnam’s National Assembly passed the amended Investment Law, officially banning investment and business activities related to e-cigarettes and heated tobacco products. The new law also adds several high-risk and socially sensitive sectors to the list of prohibited business activities, including narcotics, wildlife trade, human organs and embryos, sex work, human cloning, fireworks, debt collection, and trade of national treasures.
Dec.11 by 2FIRSTS.ai
Exclusive: Suspected ‘Backend Update Then Withdrawal’ Suggests Glas May Be Next FDA-Authorized E-Cigarette Brand After Juul
Exclusive: Suspected ‘Backend Update Then Withdrawal’ Suggests Glas May Be Next FDA-Authorized E-Cigarette Brand After Juul
An exclusive 2Firsts investigation found an unpublished FDA update on e-cigarette marketing authorizations that mirrors market speculation, suggesting Glas’s application may have cleared internal review, though no official confirmation has been issued.
Regulations
Dec.21