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On June 21st at 12:00 pm Dubai time, the World Vape Show officially opened at the Dubai World Trade Centre. According to officials, the exhibition will see participation from retailers, distributors, and wholesalers from 88 countries, with an estimated number of over 1000 brands and products on display.
Vaporesso, an Open System brand owned by Smoore, unveiled two new products at an e-cigarette exhibition in Dubai, namely the Vaporesso COSS and Vaporesso ECO NANO. According to the spokesperson present at the event, these two products are designed to enhance the smoking experience for users with their user-friendly features and environmentally friendly and economical designs.
At the 2FIRSTS event, VAPORESSO's Director of Products, Alex Chan, was interviewed regarding the brand's two new products.
Revolutionary, disrupting the industry.
According to Alex Chan, spokesperson for 2FIRSTS, there are currently one billion smokers worldwide, with only around 6% of them using e-cigarettes. In an effort to provide e-cigarette products that better cater to the habits of traditional smokers while also promoting healthier alternatives, VAPORESSO has launched a new innovative product called VAPORESSO COSS. Chan emphasized that the primary goal of VAPORESSO COSS is to convert more traditional smokers to e-cigarettes and help them reduce harm and safely consume nicotine products.
Firstly, VAPORESSO COSS products have a design that closely resembles traditional cigarettes. When a user takes the VAPORESSO COSS device from its compartment, it feels and acts like taking a cigarette from a pack. Additionally, the VAPORESSO COSS is impressively compact in size, making it easier to hold in the mouth for a traditional smoking experience.
The VAPORESSO COSS has addressed common issues found in the e-cigarette industry such as short battery life, small tank capacity resulting in frequent refills, leaking, and inconsistent flavor. Its name stands for "Convenient Operating Smart Supplying" and accurately reflects its slogan of "convenient operation, intelligent supply".
The VAPORESSO COSS is a device consisting of a 7.5ml tank, 1750mAh battery, and a 0.6ml pod with a 250mAh battery. It features an intelligent e-liquid delivery system that allows for easy refilling with just one click of a side button, transferring e-liquid from the tank to the pod. It also has an automatic power supply system that charges the device when the stick is inserted. With a full tank and charged battery, the VAPORESSO COSS can last up to a week of continuous use.
According to Alex Chan, the automatic e-liquid filling function of VAPORESSO COSS is achieved through algorithmic intelligence that controls the e-liquid filling process with precision, while effectively preventing leakage, thus improving the user experience.
According to Alex Chan, the VAPORESSO COSS can be summarized by a particular usage scenario. If a user with an open system product goes on a short business trip, they would need to bring the device itself, bottled e-liquid, and a charging cable. However, a VAPORESSO COSS user only needs to bring one device. It has a large oil storage tank, long-lasting battery, and can support a week-long journey.
Alex Chan also highlighted another feature of VAPORESSO COSS - its oil tank is equipped with a vacuum sealing system, maintaining a vacuum state in the tank to effectively prevent e-liquid from coming into contact with air and thus avoiding contamination, spoilage, and the production of harmful substances. Additionally, it also prevents oil leakage issues.
When asked about the product category that VAPORESSO COSS belongs to, Alex Chan stated that VAPORESSO COSS breaks the traditional classification of open, disposable, and pod system types and belongs to the innovative fourth category.
In terms of market strategy, VAPORESSO COSS will prioritize Italy as their first target market for launching their products. When discussing the reason for this choice, Alex Chan mentioned that the Italian market has a high level of maturity, and consumers are already familiar with products similar to IQOS and KIWI, with established usage patterns and awareness.
Environmental protection and economic development are equally important.
VAPORESSO has released another open-system product called VAPORESSO ECO NANO, which highlights environmental sustainability and affordability.
While similar in form to disposable e-cigarette products, the VAPORESSO ECO NANO reduces daily usage costs by 60% compared to disposable e-cigarettes. Alex Chan believes that this product has the potential to meet the demand of disposable e-cigarette users to switch to open products that are more environmentally friendly and cost-effective.
The Vaporesso Eco Nano is equipped with a 6ml capacity pod that can be refilled 3 to 4 times, significantly reducing the overall cost compared to open-system products. It also features a 1000mAh battery that can last for 2-3 days under regular e-cigarette usage. Additionally, the Eco Nano is outfitted with COREX heating technology that extends the longevity of the pod by 50%, while providing faster and more uniform heating, ensuring consistent and accurate e-liquid flavors.
It is worth mentioning that the VAPORESSO ECO NANO is packaged in recycled and reusable kraft paper, which is more environmentally friendly and significantly reduces packaging waste and the potential pollution risks of plastic packaging. Additionally, the VAPORESSO ECO NANO device can be reused, making it a more eco-friendly and cost-effective alternative to disposable e-cigarette products.
Alex Chan said that VAPORESSO ECO NANO is a superior, more beneficial, cost-effective, and safer product for both users and the environment. He hopes that VAPORESSO ECO NANO will lead more users to transition from disposable e-cigarette products to open systems, thereby achieving a product ecology that is beneficial to both humans and the environment.
Dubai for Greater Global Reach
Alex Chan revealed that the VAPORESSO COSS product was launched during a closed-door press conference at the TPE exhibition in Las Vegas in February. It received valuable feedback from customers and after almost five months of adjustments and improvements, the final version of VAPORESSO COSS has been officially completed.
Alex Chan has explained that the reason for choosing to officially release two new e-cigarette products at a Dubai e-cigarette exhibition is due to the enormous global influence of the event, with customers from all over the world in attendance to browse the selection. Additionally, VAPORESSO COSS and VAPORESSO ECO NANO have both been refined to their best possible states, and VAPORESSO is confident in gaining more customer favor and recognition.
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