According to a report from Japanese media outlet PRTIMES, the electronic cigarette brand Vuse, owned by BAT, will release its product "Vuse Go" in Japan on April 17th. The product will be sold exclusively on Amazon, with a limited quantity of around 10,000 units available for 980 Japanese yen (approximately 51 yuan) each.
Vuse Go is a non-nicotine disposable e-cigarette product that offers 500 puffs and comes in four flavors: Classic, Mint Ice, Blueberry Ice, and Watermelon Berry.
According to PRTIMES, as non-nicotine electronic cigarette products continue to penetrate the Japanese market, the market size for non-nicotine e-cigarettes is expected to be about 60 billion yen (approximately 3.1 billion yuan).
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The top vaping brand in the United States, Vuse, has made its debut in Japan on Monday, April 17th. Vuse Go, a nicotine-free product, will be test-released on Amazon with a limited quantity of approximately 10,000 units.
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