BAT's South Korean subsidiary announced the launch of the slim version of its e-cigarette brand "VUSE," named "VUSE Go Slim 2ml," on November 25 in four districts of Seoul, according to N.News on November 19.
The company stated that the launch reflects its commitment to continuous innovation, aiming to expand the VUSE product line to offer better alternatives for consumers. The new product features ceramic heating technology, a transparent e-liquid mouthpiece for level monitoring, a "boost button," and a removable battery design.
The VUSE Go Slim will be available in six flavors and will initially be released in Mapo, Gangnam, Yeouido, and Songpa, with plans for a gradual expansion to other regions.
Each device includes a 2.0ml e-liquid capacity (nicotine content of 0.9%) and is priced at 10,000 South Korean Won (approximately $7).
A company spokesperson said, "With the launch of the VUSE Go Slim, we are providing familiar slim design products for adult traditional tobacco users. We will continue to expand our product line to meet consumer demand and provide unique experiences."
VUSE currently holds the top position in the U.S. e-cigarette market. Earlier this year, the second-generation VUSE Go was launched in June.
