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According to 2Firsts, e-cigarette brand Whatabar recently launched its first e-cigarette - the Whatabar Tik Tag 50K. The product features a 2.4-inch magnetic smart touchscreen and customizable cover plates that can be switched out. The product is priced at approximately $13.99.
Specifically, the product specifications for Whatabar Tik Tag 50K are shown in the table below.
In terms of product innovation, the Whatabar Tik Tag 50K e-cigarette's main feature is its ability to magnetically attach to a 2.4-inch smart touchscreen or customize with a cover. The 2FIRSTS analysis of the product's physical design reveals that the 2.4-inch smart touchscreen displays information such as e-liquid level, battery life, power mode, temperature, nicotine content, and a "FIND MY" feature.
It is worth noting that the e-cigarette dealer website Vaporider's information shows that the Whatabar Tik Tag 50K e-cigarette integrates Bluetooth and a camera. The official social media account of Whatabar also highlights the product's filming functions. Additionally, the product has a battery capacity of 1000mAH, which is larger than similar products on the market.
Researchers from 2FIRSTS analyzed the Whatabar Tik Tag 50K product based on publicly available images and information. They found that compared to traditional e-cigarettes, the Whatabar Tik Tag 50K may have a poorer grip sensation due to the lack of a smart screen or cover.
In terms of the market, the Whatabar Tik Tag 50K e-cigarette has now landed on the Whatabar brand official website and Whatabar official social media accounts, and has also been simultaneously launched on e-cigarette distributor websites in the United States such as vaporider and elementvape. According to the product information page on vaporider, the Whatabar Tik Tag 50K e-cigarette is priced at $13.99 per unit, $13.30 per unit when purchasing 5 units, and $11.90 per unit when purchasing more than ten units.
On the manufacturer side, 2FIRSTS were found to have queried the World Intellectual Property Organization (WIPO) official website. The information displayed shows that the "whatabar" trademark was applied for registration by Brian CHEN in the United States in December 2024.
Meanwhile, the Alibaba Cloud trademark search system shows that the trademark "W WHATABAR" was applied for registration by Shenzhen Youlituo Technology Co., Ltd. in January 2025, and the trademark is currently in the "pending approval" status. According to information from BOSS Zhipin, Shenzhen Youlituo Technology Co., Ltd. was founded on December 11, 2024, with its headquarters located in Baoan District, Shenzhen.
2FIRSTS is a product column dedicated to providing readers with the latest information in the tobacco industry. We are always looking to collect and share first-hand information from the industry. We welcome readers to submit articles to us and share the latest products in the e-cigarette industry.
If you have any unique insights or information, please feel free to contact us anytime via email at info@2firsts.com, or reach out to 2Firsts CEO Alan Zhao on LinkedIn.
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