WHO Representative in Malaysia: Country Should Follow Neighbors in Implementing a Full E-cigarette Ban

Jul.28.2025
WHO Representative in Malaysia: Country Should Follow Neighbors in Implementing a Full E-cigarette Ban
The World Health Organization’s representative in Malaysia has called for a nationwide ban on e-cigarettes, citing regulatory gaps that put children and adolescents at risk. While some Malaysian states have imposed bans, a unified national policy is needed to close enforcement loopholes.

Key points:

 

·WHO calls for a total ban on e-cigarettes: 

Dr. Rabindra Abeyasinghe, the representative of the World Health Organization in Malaysia, has urged the country to ban e-cigarettes altogether, warning that loopholes in regulation put children and adolescents at risk of addiction, poisoning, and exposure to illegal substances. 

 

·Public health crisis: 

The rapid increase in e-cigarette use among Malaysian youth has become a public health crisis. The e-cigarette industry attracts young people with colorful and varied flavored devices, claiming they are safer than cigarettes. 

 

·Inadequate regulations: 

Despite Malaysia introducing age restrictions and advertising bans, Dr. Murallitharan Munisamy, chairman of the Malaysian Control of Tobacco Committee (MCTC), has stated that these measures are not enough to curb the rising use of e-cigarettes and the associated risks. 

 

·International precedent for bans: 

Over 40 countries, including Singapore, Thailand, Brunei, and Cambodia, have implemented total bans to protect public health. Malaysia needs a unified national policy to address enforcement gaps. 

 

·Progress in local bans: 

Sarawak plans to implement a statewide ban on the sale of e-cigarettes; Kedah, Terengganu, Penang, and Pahang have taken measures to ban sales; Johor and Kelantan have had similar bans in place since 2016 and 2015 respectively.

 


【2Firsts News Flash】According to a report by freemalaysiatoday on July 22nd, the World Health Organization's representative in Malaysia has joined the call for a nationwide ban on e-cigarettes, warning that regulatory loopholes are putting children and teenagers at risk.

 

Dr. Rabindra Abeyasinghe stated that the use of e-cigarettes by Malaysian teenagers has become a public health crisis, with cases of addiction, poisoning, and exposure to illegal substances on the rise.

 

"The time for action is now, not later," he said in a joint statement with the Malaysian Council for Tobacco Control (MCTC).

 

He pointed out that the industry continues to exploit loopholes in enforcement by marketing devices with bright colors and diverse flavors to attract young users. These devices are often promoted under the pretext of being safer alternatives to cigarettes.

 

Dr. Murallitharan Munisamy, the Chairman of MCTC, stated that despite Malaysia introducing regulations such as age restrictions and advertising bans, these measures are still insufficient to curb the rapid increase in usage and associated risks.

 

He pointed out that more than 40 countries including Singapore, Thailand, Brunei, and Cambodia have already implemented a comprehensive ban to safeguard public health, and he stated that Malaysia needs a unified national policy to address enforcement loopholes.

 

Last week, the Sarawak state government announced plans to implement a statewide ban on the sale of e-cigarettes, citing concerns that they could be used as a tool for drug abuse.

 

Other states are also increasing law enforcement efforts. In the state of Selangor, e-cigarette traders have recently been warned to remove advertisements or face action, even though the state has not yet decided to implement a total ban.

 

The states of Kedah, Terengganu, Pahang, and Penang have taken measures to ban the sale of e-cigarettes, while Johor and Kelantan have implemented similar bans since 2016 and 2015 respectively.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

IQOS Global Flagship Space to Open in Tokyo Ginza as PMI Expands Consumer Experience Strategy
IQOS Global Flagship Space to Open in Tokyo Ginza as PMI Expands Consumer Experience Strategy
Philip Morris Japan (PMJ) announced that it will open “IQOS Flagship Ginza” in Tokyo on September 4, 2026. The location will become the first global flagship space for PMI’s IQOS brand. PMJ said the venue will target adult smokers aged 20 and above and combine product experiences, community engagement and local cultural elements. The design will incorporate Japanese natural aesthetics and traditional craftsmanship. The launch reflects PMI’s broader strategy of strengthening consumer engagement through experiential retail and brand spaces. The existing IQOS Store Ginza is scheduled to close on August 30, 2026.
Jul.21
UK PM Andy Burnham Shifts Business Rates Policy, Supporting Hospitality While Raising Pressure on Vape Shops
UK PM Andy Burnham Shifts Business Rates Policy, Supporting Hospitality While Raising Pressure on Vape Shops
UK Prime Minister Andy Burnham’s government is adjusting business rates policy to support hospitality businesses while some other sectors, including vape retailers, face higher operating cost pressures. According to Streamline Feed, AJ Bell and other reports, the policy shift reflects a redistribution of business rate burdens as the government seeks to support sectors facing economic pressure. For UK vape shops, the change comes amid a broader regulatory environment shaped by the disposable vape ban, the upcoming Vaping Products Duty and increased compliance requirements.
News
Jul.24
Philip Morris Romania Expands IQOS Boutique Network to 120 Locations With Retail 2.0 Store
Philip Morris Romania Expands IQOS Boutique Network to 120 Locations With Retail 2.0 Store
Philip Morris Romania has opened IQOS Boutique Victoriei in Bucharest, expanding the country’s IQOS retail network to 120 points of sale and advancing a Retail 2.0 concept that combines design, technology, interactive art and urban culture.
PMI
Jul.13
Australia’s Tobacco Tax Debate Intensifies as One Nation’s Barnaby Joyce Warns of Illicit Market Growth
Australia’s Tobacco Tax Debate Intensifies as One Nation’s Barnaby Joyce Warns of Illicit Market Growth
Australian One Nation MP Barnaby Joyce has criticised continued tobacco excise increases, arguing that higher taxes are driving consumers toward illicit tobacco markets and benefiting organised crime groups.
Regulations
Jul.13 by 2Firsts Perspectives
BofA Upgrades Imperial Brands, Says Market Overreacted to Australia Slump
BofA Upgrades Imperial Brands, Says Market Overreacted to Australia Slump
Bank of America upgraded Imperial Brands to “buy” from “neutral,” saying investors have overreacted to the tobacco group’s Australian business downturn and that the share-price pullback has created a more attractive entry point.
Jul.16
Product | ZAR Launches Coffee AirPouch, Expanding Pouch Format Into Caffeine Products
Product | ZAR Launches Coffee AirPouch, Expanding Pouch Format Into Caffeine Products
ZAR has introduced Coffee AirPouch, a nicotine-free caffeine pouch product that extends the brand’s AirPouch format into the functional consumer category. Each pouch contains 50mg of natural caffeine and features a coffee flavor, highlighting how pouch-based products are expanding beyond traditional nicotine applications into broader lifestyle and energy-use scenarios.
Market
Jul.13 by 2Firsts Perspectives