WHO Urges Equal Treatment and Ban on Flavored E-cigarettes

Regulations by 2FIRSTS.ai
Dec.14.2023
WHO Urges Equal Treatment and Ban on Flavored E-cigarettes
World Health Organization (WHO) urges governments to treat e-cigarettes like traditional tobacco, threatening tobacco companies' investment in tobacco alternatives.

According to a report by Reuters in London, the World Health Organization (WHO) released a document on December 14 urging governments worldwide to treat e-cigarettes on par with traditional tobacco and ban all flavors, which could potentially jeopardize tobacco companies' investments in tobacco alternatives.

 

Some researchers, advocates, and governments view e-cigarettes as a crucial tool in reducing deaths and diseases caused by tobacco. However, United Nations agencies state that "urgent action" is needed to control them.

 

The World Health Organization cites some studies stating that there is insufficient evidence to confirm e-cigarettes' effectiveness in helping smokers quit and that they are harmful to one's health, potentially leading to nicotine addiction, especially among non-smokers, particularly children and adolescents.

 

In global regions influenced by the World Health Organization, the number of 13-15 year old teenagers using e-cigarettes has surpassed that of adults. The WHO's press release cites strong marketing tactics as a driving force behind the popularity of e-cigarettes.

 

According to the World Health Organization, "children and adolescents are lured and enslaved by e-cigarette at an early age, which could lead to nicotine addiction.

 

The Director-General of the World Health Organization, Tedros Adhanom Ghebreyesus, has called on countries to implement stringent measures.

 

The World Health Organization (WHO) has called for changes that include banning all additives, such as menthol, in addition to implementing tobacco control measures on e-cigarettes, such as high taxes and restrictions on their use in public places. However, it is important to note that the WHO does not have authoritative power over national regulations and can only provide guidelines. These recommendations are usually voluntarily adopted and implemented.

 

The World Health Organization and several other anti-tobacco organizations are advocating for stricter regulations on new nicotine products, aiming to undermine the future strategies of tobacco giants like Philip Morris International (PMI) and British American Tobacco.

 

Major tobacco companies are seeking to establish new sources of revenue by embracing tobacco alternatives in order to counter the declining smoking rates and stringent regulations faced by certain markets.

 

The tobacco industry claims that e-cigarettes pose significantly fewer health risks than traditional tobacco and can help reduce the harms associated with smoking. They argue that certain flavors and lower prices are crucial in encouraging smokers to switch to e-cigarettes, a viewpoint that is also shared by some tobacco control advocates.

 

The World Health Organization has reported that e-cigarettes produce certain substances, some of which are known to be carcinogenic and pose risks to heart and lung health. The report cites studies indicating that they also harm the brain development of young individuals.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Melaka Cracks Down on Unlicensed Vape Retailers with Fines and Seizures
Melaka Cracks Down on Unlicensed Vape Retailers with Fines and Seizures
Melaka’s local authorities are intensifying enforcement against unlicensed e-cigarette retailers by issuing notices, imposing fines, and seizing illegal products. State executive councillor Datuk Ngwe Hee Sem said only premises meeting the required conditions will be granted trading licences under the Licensing of Trades (Local Authorities) By-Laws 2010.
Dec.10 by 2FIRSTS.ai
Pakistan Senate bill seeks strict control of vapes and e-cigarettes in Islamabad, including under-18 sales ban
Pakistan Senate bill seeks strict control of vapes and e-cigarettes in Islamabad, including under-18 sales ban
Following approval by the Senate Standing Committee on National Health Services, the Electronic Nicotine Delivery Systems (Regulation) Bill is set to be tabled in the Senate to impose strict controls on the sale, marketing and use of vapes and e-cigarettes in Islamabad.
Jan.08 by 2FIRSTS.ai
Malaysia’s Kuching court fines vape retailer USD 4921 over “BEST VALUE FOR MONEY” poster promotion
Malaysia’s Kuching court fines vape retailer USD 4921 over “BEST VALUE FOR MONEY” poster promotion
A vape retail company in Kuching, Malaysia, was fined RM20,000 (about USD 4,921.86) by the Magistrates’ Court on January 19, 2026, after pleading guilty to an offence under Section 9(1) of the Control of Smoking Products for Public Health Act 2024 (Act 852). The case concerned a poster displayed at the company’s premises on October 6, 2025, carrying the slogan “BEST VALUE FOR MONEY.”
Jan.21 by 2FIRSTS.ai
PMI says it submitted evidence to FDA panel backing ZYN bid for modified-risk status
PMI says it submitted evidence to FDA panel backing ZYN bid for modified-risk status
Philip Morris International said it presented scientific evidence to the U.S. Food and Drug Administration’s Tobacco Products Scientific Advisory Committee to support its ZYN nicotine pouches seeking a modified risk tobacco product designation, which would allow the company to communicate to adult smokers that switching completely to ZYN could reduce the risk of multiple smoking-related diseases.
Jan.26 by 2FIRSTS.ai
Bradford meeting told rising cannabis-vape use is a “threat to the younger generation”
Bradford meeting told rising cannabis-vape use is a “threat to the younger generation”
A licensing meeting in Bradford was told that the rising use of cannabis vapes is a “threat to the younger generation”. E-cigarettes containing THC are illegal for recreational purposes but have been found on sale in the district.
Dec.31 by 2FIRSTS.ai
Product | OXBAR Lists GOSLIM Disposable Vape on Its Website, Featuring Embedded Leather and a Slim Display Window Design
Product | OXBAR Lists GOSLIM Disposable Vape on Its Website, Featuring Embedded Leather and a Slim Display Window Design
OXBAR has updated its official website and listed a new disposable product, GOSLIM. The device is rated at 26,000 puffs, measures 40 × 22 × 110 mm, and weighs about 75 g, featuring an “embedded leather” exterior design. It supports two power modes—ECO and BOOST—and includes a digital display showing remaining battery percentage, remaining e-liquid level, and the active mode.
Jan.21 by 2FIRSTS.ai