WHO Urges Equal Treatment and Ban on Flavored E-cigarettes

Regulations by 2FIRSTS.ai
Dec.14.2023
WHO Urges Equal Treatment and Ban on Flavored E-cigarettes
World Health Organization (WHO) urges governments to treat e-cigarettes like traditional tobacco, threatening tobacco companies' investment in tobacco alternatives.

According to a report by Reuters in London, the World Health Organization (WHO) released a document on December 14 urging governments worldwide to treat e-cigarettes on par with traditional tobacco and ban all flavors, which could potentially jeopardize tobacco companies' investments in tobacco alternatives.

 

Some researchers, advocates, and governments view e-cigarettes as a crucial tool in reducing deaths and diseases caused by tobacco. However, United Nations agencies state that "urgent action" is needed to control them.

 

The World Health Organization cites some studies stating that there is insufficient evidence to confirm e-cigarettes' effectiveness in helping smokers quit and that they are harmful to one's health, potentially leading to nicotine addiction, especially among non-smokers, particularly children and adolescents.

 

In global regions influenced by the World Health Organization, the number of 13-15 year old teenagers using e-cigarettes has surpassed that of adults. The WHO's press release cites strong marketing tactics as a driving force behind the popularity of e-cigarettes.

 

According to the World Health Organization, "children and adolescents are lured and enslaved by e-cigarette at an early age, which could lead to nicotine addiction.

 

The Director-General of the World Health Organization, Tedros Adhanom Ghebreyesus, has called on countries to implement stringent measures.

 

The World Health Organization (WHO) has called for changes that include banning all additives, such as menthol, in addition to implementing tobacco control measures on e-cigarettes, such as high taxes and restrictions on their use in public places. However, it is important to note that the WHO does not have authoritative power over national regulations and can only provide guidelines. These recommendations are usually voluntarily adopted and implemented.

 

The World Health Organization and several other anti-tobacco organizations are advocating for stricter regulations on new nicotine products, aiming to undermine the future strategies of tobacco giants like Philip Morris International (PMI) and British American Tobacco.

 

Major tobacco companies are seeking to establish new sources of revenue by embracing tobacco alternatives in order to counter the declining smoking rates and stringent regulations faced by certain markets.

 

The tobacco industry claims that e-cigarettes pose significantly fewer health risks than traditional tobacco and can help reduce the harms associated with smoking. They argue that certain flavors and lower prices are crucial in encouraging smokers to switch to e-cigarettes, a viewpoint that is also shared by some tobacco control advocates.

 

The World Health Organization has reported that e-cigarettes produce certain substances, some of which are known to be carcinogenic and pose risks to heart and lung health. The report cites studies indicating that they also harm the brain development of young individuals.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | SKE Launches FRESA PRO in the U.S., Introducing Fresh Lock Technology for E-Liquid Management in High-Capacity Vapes
Product | SKE Launches FRESA PRO in the U.S., Introducing Fresh Lock Technology for E-Liquid Management in High-Capacity Vapes
Shenzhen SKE Technology has launched the FRESA PRO in the United States, a high-capacity rechargeable disposable vape featuring Fresh Lock electromagnetic valve supply control technology. The device combines a claimed capacity of up to 40,000 puffs, dual mesh coils, dual output modes and a transparent tank design. The launch reflects the high-capacity disposable vape segment’s shift from puff-count competition toward improved e-liquid management and device-level experience.
Aug.03
Product | FOGER Introduces Switch Pro 30K Nixodine Pod in U.S. Retail, Bringing 6-MN Related Formulation to High-Capacity Pod Platform
Product | FOGER Introduces Switch Pro 30K Nixodine Pod in U.S. Retail, Bringing 6-MN Related Formulation to High-Capacity Pod Platform
FOGER has introduced the Switch Pro 30K Nixodine Pod in U.S. retail channels, bringing a 6-methylnicotine (6-MN)-related formulation into its reusable Switch Pro 30K pod ecosystem. The product retains the existing reusable dock and magnetic replacement pod architecture, featuring a 19ml prefilled pod, dual-mesh heating and Normal/Boost modes. The Nixodine version is labeled nicotine-free in terms of conventional nicotine but uses a 5% Nixodine-related formulation. The product has appeared in U.S. retail and wholesale channels, with some listings indicating Kentucky-only availability.
Aug.28
Nicotine Pouches Gain Ground in U.S. Convenience Stores as Vape Unit Sales Fall 14%
Nicotine Pouches Gain Ground in U.S. Convenience Stores as Vape Unit Sales Fall 14%
According to convenience retail publication CStore Decisions, U.S. convenience store tobacco categories are undergoing a structural shift. Based on Circana OmniMarket Total U.S. Convenience data for the 52 weeks ending June 14, 2026, cigarettes remained the largest category with $50.8 billion in sales, but unit sales declined 5.3%. Electronic smoking devices and vaping products also declined, while modern oral nicotine products continued to grow, with nicotine pouch sales rising 29% in dollars and 17% in units. Retailers said changing consumer preferences are reshaping tobacco product assortments at convenience stores.
Regulations
Aug.07
Iowa Enforces Vape Registry Law as Retailers Warn Product Limits Could Increase Store Pressure
Iowa Enforces Vape Registry Law as Retailers Warn Product Limits Could Increase Store Pressure
Iowa has begun enforcing its vape registry law, requiring vape products to be registered before they can be legally sold in the state. The move follows a decision by the U.S. Court of Appeals for the Eighth Circuit to lift an injunction that had blocked enforcement. Retailers have warned that tighter product availability rules could increase pressure on vape shops. One Iowa retailer said that if only a limited number of products remain available, many stores could face significant business challenges.
Aug.06
Product | BAT Japan Launches virto Bright Peach Click in Japan, Expanding glo Hilo’s Capsule-Based Flavor Portfolio
Product | BAT Japan Launches virto Bright Peach Click in Japan, Expanding glo Hilo’s Capsule-Based Flavor Portfolio
British American Tobacco Japan (BAT Japan) has introduced virto Bright Peach Click, a new heated tobacco stick designed for the glo Hilo system. The product expands the existing virto consumable lineup with a combination of tobacco, menthol and ripe peach flavors, featuring a capsule mechanism that releases additional fruit flavor when activated. The product launched in Japan on July 27, 2026, through glo official online channels, convenience stores and tobacco retailers.
Aug.03
Ohio Supreme Court Weighs Whether State Consumer Law Can Restrict Flavored Vape Sales
Ohio Supreme Court Weighs Whether State Consumer Law Can Restrict Flavored Vape Sales
The Ohio Supreme Court is hearing a case involving flavored vape sales and whether state authorities can use consumer protection laws to take action against retailers selling unauthorized vape products. Ohio officials argue that selling unauthorized flavored vapes may constitute consumer deception, while retailers argue that tobacco product regulation falls under federal Food and Drug Administration (FDA) authority and that states cannot impose additional restrictions through consumer laws. The case could affect the scope of state-level vape regulation across the United States.
Aug.06