WHO Urges Equal Treatment and Ban on Flavored E-cigarettes

Regulations by 2FIRSTS.ai
Dec.14.2023
WHO Urges Equal Treatment and Ban on Flavored E-cigarettes
World Health Organization (WHO) urges governments to treat e-cigarettes like traditional tobacco, threatening tobacco companies' investment in tobacco alternatives.

According to a report by Reuters in London, the World Health Organization (WHO) released a document on December 14 urging governments worldwide to treat e-cigarettes on par with traditional tobacco and ban all flavors, which could potentially jeopardize tobacco companies' investments in tobacco alternatives.

 

Some researchers, advocates, and governments view e-cigarettes as a crucial tool in reducing deaths and diseases caused by tobacco. However, United Nations agencies state that "urgent action" is needed to control them.

 

The World Health Organization cites some studies stating that there is insufficient evidence to confirm e-cigarettes' effectiveness in helping smokers quit and that they are harmful to one's health, potentially leading to nicotine addiction, especially among non-smokers, particularly children and adolescents.

 

In global regions influenced by the World Health Organization, the number of 13-15 year old teenagers using e-cigarettes has surpassed that of adults. The WHO's press release cites strong marketing tactics as a driving force behind the popularity of e-cigarettes.

 

According to the World Health Organization, "children and adolescents are lured and enslaved by e-cigarette at an early age, which could lead to nicotine addiction.

 

The Director-General of the World Health Organization, Tedros Adhanom Ghebreyesus, has called on countries to implement stringent measures.

 

The World Health Organization (WHO) has called for changes that include banning all additives, such as menthol, in addition to implementing tobacco control measures on e-cigarettes, such as high taxes and restrictions on their use in public places. However, it is important to note that the WHO does not have authoritative power over national regulations and can only provide guidelines. These recommendations are usually voluntarily adopted and implemented.

 

The World Health Organization and several other anti-tobacco organizations are advocating for stricter regulations on new nicotine products, aiming to undermine the future strategies of tobacco giants like Philip Morris International (PMI) and British American Tobacco.

 

Major tobacco companies are seeking to establish new sources of revenue by embracing tobacco alternatives in order to counter the declining smoking rates and stringent regulations faced by certain markets.

 

The tobacco industry claims that e-cigarettes pose significantly fewer health risks than traditional tobacco and can help reduce the harms associated with smoking. They argue that certain flavors and lower prices are crucial in encouraging smokers to switch to e-cigarettes, a viewpoint that is also shared by some tobacco control advocates.

 

The World Health Organization has reported that e-cigarettes produce certain substances, some of which are known to be carcinogenic and pose risks to heart and lung health. The report cites studies indicating that they also harm the brain development of young individuals.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Azerbaijan Parliament Passes E-cigarette Ban Bill in First Reading
Azerbaijan Parliament Passes E-cigarette Ban Bill in First Reading
Azerbaijan’s Milli Majlis has approved, in its first reading, a bill that would ban the import, export, production, storage, wholesale and retail sale, and use of electronic cigarettes and their components. The bill amends the Law on Tobacco and Tobacco Products, classifying nicotine-containing e-cigarettes as tobacco products while explicitly excluding heated tobacco products. If adopted, the law would take effect on February 1, 2026.
Dec.22 by 2FIRSTS.ai
MEPs seek Commission answers over EU trade officials’ contacts with PMI
MEPs seek Commission answers over EU trade officials’ contacts with PMI
POLITICO reports that five members of the European Parliament’s health committee want to invite the European Commission to answer questions about its contacts with Philip Morris International (PMI), following a POLITICO and The Examination investigation into extensive meetings between EU trade officials and tobacco lobbyists.
Jan.15 by 2FIRSTS.ai
Exclusive | EU Confirms End of Tobacco Policy Expert Group, Explores New Cooperation Structures as TPD Revision Continues
Exclusive | EU Confirms End of Tobacco Policy Expert Group, Explores New Cooperation Structures as TPD Revision Continues
2Firsts reporting shows that, as the European Union moves toward a future evaluation of its tobacco legislation, the Tobacco Policy Expert Group—long a key platform for coordination among Member States—formally concluded its mandate at the end of 2025. At the same time, the European Commission is exploring new cooperation structures to address the resulting institutional gap.
Jan.22
JUUL Files ITC Complaint over Vaporizer Device Infringement
JUUL Files ITC Complaint over Vaporizer Device Infringement
The U.S. International Trade Commission has instituted a Section 337 investigation following a complaint filed by JUUL Labs, Inc. and VMR Products LLC. The complaint alleges that certain vaporizer devices, cartridges and related components infringe two U.S. patents. The investigation covers importation, sale for importation and post-importation sales in the United States, with the complainants seeking a limited exclusion order and cease and desist orders.
Dec.19 by 2FIRSTS.ai
Product | Unique Serial Number + Custom Design: Vuse Launches McLaren F1 Team Limited-Edition Vape
Product | Unique Serial Number + Custom Design: Vuse Launches McLaren F1 Team Limited-Edition Vape
Vuse has launched a McLaren Racing co-branded limited-edition vape, the Vuse Ultra x McLaren F1 Team Limited Edition, on its official website. Based on the standard Vuse Ultra, the device features design elements including McLaren’s “Racing Papaya” orange, and comes with wireless charging and two replaceable batteries. The product is priced at £45.
Dec.18 by 2FIRSTS.ai
Vietnam Decree 371: vaping and heated tobacco use fined up to $190
Vietnam Decree 371: vaping and heated tobacco use fined up to $190
Vietnam’s Government Decree 371, effective December 31, 2025, stipulates that users of e-cigarettes and heated tobacco products will be fined VND 3–5 million (about $114–$190) and required to destroy the products. The decree also provides that individuals who allow use at premises they own or manage will be fined VND 5–10 million (about $190–$380), with fines doubled for organizations.
Jan.04 by 2FIRSTS.ai