WHO Urges Equal Treatment and Ban on Flavored E-cigarettes

Regulations by 2FIRSTS.ai
Dec.14.2023
WHO Urges Equal Treatment and Ban on Flavored E-cigarettes
World Health Organization (WHO) urges governments to treat e-cigarettes like traditional tobacco, threatening tobacco companies' investment in tobacco alternatives.

According to a report by Reuters in London, the World Health Organization (WHO) released a document on December 14 urging governments worldwide to treat e-cigarettes on par with traditional tobacco and ban all flavors, which could potentially jeopardize tobacco companies' investments in tobacco alternatives.

 

Some researchers, advocates, and governments view e-cigarettes as a crucial tool in reducing deaths and diseases caused by tobacco. However, United Nations agencies state that "urgent action" is needed to control them.

 

The World Health Organization cites some studies stating that there is insufficient evidence to confirm e-cigarettes' effectiveness in helping smokers quit and that they are harmful to one's health, potentially leading to nicotine addiction, especially among non-smokers, particularly children and adolescents.

 

In global regions influenced by the World Health Organization, the number of 13-15 year old teenagers using e-cigarettes has surpassed that of adults. The WHO's press release cites strong marketing tactics as a driving force behind the popularity of e-cigarettes.

 

According to the World Health Organization, "children and adolescents are lured and enslaved by e-cigarette at an early age, which could lead to nicotine addiction.

 

The Director-General of the World Health Organization, Tedros Adhanom Ghebreyesus, has called on countries to implement stringent measures.

 

The World Health Organization (WHO) has called for changes that include banning all additives, such as menthol, in addition to implementing tobacco control measures on e-cigarettes, such as high taxes and restrictions on their use in public places. However, it is important to note that the WHO does not have authoritative power over national regulations and can only provide guidelines. These recommendations are usually voluntarily adopted and implemented.

 

The World Health Organization and several other anti-tobacco organizations are advocating for stricter regulations on new nicotine products, aiming to undermine the future strategies of tobacco giants like Philip Morris International (PMI) and British American Tobacco.

 

Major tobacco companies are seeking to establish new sources of revenue by embracing tobacco alternatives in order to counter the declining smoking rates and stringent regulations faced by certain markets.

 

The tobacco industry claims that e-cigarettes pose significantly fewer health risks than traditional tobacco and can help reduce the harms associated with smoking. They argue that certain flavors and lower prices are crucial in encouraging smokers to switch to e-cigarettes, a viewpoint that is also shared by some tobacco control advocates.

 

The World Health Organization has reported that e-cigarettes produce certain substances, some of which are known to be carcinogenic and pose risks to heart and lung health. The report cites studies indicating that they also harm the brain development of young individuals.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Changing Assumptions in U.S. Cigar Consumption: 2Firsts Interviews Cigar Educator Mechelle Merkerson
Changing Assumptions in U.S. Cigar Consumption: 2Firsts Interviews Cigar Educator Mechelle Merkerson
U.S. premium cigar culture is shifting toward education, broader choice and deeper links to craftsmanship and origin, cigar educator Mechelle Merkerson told 2Firsts. She sees boutique brands, women consumers and production-region experiences making knowledge central to cigar participation. For global brands, retailers and emerging markets such as China, education may help turn curiosity into sustained engagement.
Special Report
Jul.06
U.S. Convenience Stores Rebalance Backbar as Nicotine Pouches Outpace Cigarettes
U.S. Convenience Stores Rebalance Backbar as Nicotine Pouches Outpace Cigarettes
As cigarette volumes continue to decline, U.S. convenience-store operators are reconfiguring backbar space to accommodate modern oral nicotine products such as nicotine pouches. Industry data show nicotine pouches have become one of the fastest-growing nicotine categories while generating higher margins for retailers.
Jun.12
Vuse Alto Adds New U.S. Price Tier as BAT Pushes Deeper Into Mass-Market Vaping
Vuse Alto Adds New U.S. Price Tier as BAT Pushes Deeper Into Mass-Market Vaping
British American Tobacco (BAT) subsidiary Vuse Alto has recently adjusted its price tiers in U.S. convenience store channels, leveraging low-cost device kits and pod promotions to reinforce its positioning in the mid-priced closed-system e-cigarette market.
Jun.17
FDA Tobacco Proposal Signals Full-Chain Compliance Test for Global E-Cigarette Supply Chains
FDA Tobacco Proposal Signals Full-Chain Compliance Test for Global E-Cigarette Supply Chains
FDA’s proposed foreign tobacco establishment registration and product listing rule remains unfinished, but Accorto told 2Firsts it reflects a shift toward structured oversight similar to medical device and pharmaceutical compliance frameworks. For Chinese and global e-cigarette suppliers, U.S. market access is moving beyond product authorization toward full-chain compliance covering manufacturing, documentation, import control, distribution, retail and marketing discipline.
Special Report
Jul.09
Special Report|Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?
Special Report|Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?
Haypp Group reported a 40% year-on-year increase in nicotine pouch volumes in the first quarter of 2026, with U.S. and U.K. volumes rising 123% and 102%, respectively. Haypp says around 97% of its consumer traffic is organic and that its Media & Insights business provides brand owners with on-site visibility, trial activation and consumer intelligence. For international tobacco companies, Haypp may be both a growth partner for modern oral products and a new source of channel leverage.
Special Report
May.22
Vapesourcing Lists RELX Creator Pro 15K as “Coming Soon,” Shows U.S. Warehouse Shipping Options
Vapesourcing Lists RELX Creator Pro 15K as “Coming Soon,” Shows U.S. Warehouse Shipping Options
2Firsts found that U.S.-facing and cross-border vape retailer Vapesourcing has created a product page for the “RELX Creator Pro 15K Disposable Vape Kit 3%,” marked as “Coming Soon.” The page lists U.S. warehouse shipping options, but does not show that the product is currently available for purchase.
Market
Jun.08