From June 12th to 14th, the World Vape Show took place at the Dubai World Trade Centre, attracting exhibitors and professional visitors from around the world. As one of the exhibiting companies, My Vapery's Market Manager, Mary Azmy, shared with 2FIRSTS the company's distribution situation in the Middle East market, the challenges they face, and their outlook for the future.
Mary told 2FIRSTS that My Vapery is the largest e-cigarette retailer in the UAE, representing over 52 brands and currently distributing to over 200 key clients. She mentioned that all products distributed by the company are certified by the Emirates Authority for Standardization and Metrology (ESMA) to ensure health and safety standards. However, she also pointed out that there is still a market for illegally sold e-cigarettes in the black market, impacting legitimate businesses. She stated that a large number of uncertified disposable e-cigarettes have entered the market, causing negative effects in the Middle Eastern market.
Mary believes that the key to the success of an e-cigarette product lies in an effective distribution channel and a wide network of partnerships. For example, My Vapery has established connections with well-known channels such as Carrefour and ENOC in the UAE to ensure the visibility and influence of the brand in the market.
In recent years, the Middle East has emerged as a new hot spot for e-cigarette brand development, with many companies choosing to focus on product placement in the region. However, Mary of My Vapery company stated that they are very cautious when selecting products, currently focusing on the high-end market to meet customer expectations.
At the same time, Mary mentioned that My Vapery sells pre-filled pod systems only, offering a diverse range of products to cater to various consumer needs.
Mary emphasized that ensuring product safety and health is always at the core of the company's operations. She stated that the company maintains a cautious optimism towards future trends in the Middle Eastern market. She believes that the high-end market will be a key focus for future development, but also stresses the importance of ensuring all products meet safety standards. While there are no specific forecasts in the short term, the company will continue to monitor market dynamics in order to adapt to changes.
Mary hopes to ensure that all exhibited products are legal in order to guarantee customer safety and to create a fair competitive environment for the industry. She believes this is an excellent opportunity to showcase products and establish connections with potential customers.
2FIRSTS will continue to bring more frontline news at the Dubai exhibition, providing in-depth coverage of the latest developments, market trends, and new product releases from major exhibitors. Stay tuned for updates.
Notice
1. This article is provided exclusively for professional research purposes related to industry, technology and policy. Any reference to brands or products is made solely for the purpose of objective description and does not constitute an endorsement, recommendation, or promotion of any brand or product.
2. The use of nicotine products, including but not limited to cigarettes, e-cigarettes, and heated tobacco products, is associated with significant health risks. Users are required to comply with all relevant laws and regulations in their respective jurisdictions.
3. This article is strictly restricted from being accessed or viewed by individuals under the legal age.
Copyright
This article is either an original work by 2Firsts or a reproduction from third-party sources with the original source clearly indicated. The copyright and usage rights of this article belong to 2Firsts or the original source. Unauthorized reproduction, distribution, or any other unauthorized use of this article by any entity or individual is strictly prohibited. Violators will be held legally responsible. For copyright-related matters, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have utilized AI to enhance translation and editing efficiency. However, due to technical limitations, errors may occur. Readers are advised to refer to the sources provided for more accurate information.
This article should not be used as a basis for any investment decisions or advice, and 2Firsts assumes no direct or indirect liability for any errors in the content.
