From June 12th to 14th, the World Vape Show took place at the Dubai World Trade Centre, attracting exhibitors and professional visitors from around the world. As one of the exhibiting companies, My Vapery's Market Manager, Mary Azmy, shared with 2FIRSTS the company's distribution situation in the Middle East market, the challenges they face, and their outlook for the future.
Mary told 2FIRSTS that My Vapery is the largest e-cigarette retailer in the UAE, representing over 52 brands and currently distributing to over 200 key clients. She mentioned that all products distributed by the company are certified by the Emirates Authority for Standardization and Metrology (ESMA) to ensure health and safety standards. However, she also pointed out that there is still a market for illegally sold e-cigarettes in the black market, impacting legitimate businesses. She stated that a large number of uncertified disposable e-cigarettes have entered the market, causing negative effects in the Middle Eastern market.
Mary believes that the key to the success of an e-cigarette product lies in an effective distribution channel and a wide network of partnerships. For example, My Vapery has established connections with well-known channels such as Carrefour and ENOC in the UAE to ensure the visibility and influence of the brand in the market.
In recent years, the Middle East has emerged as a new hot spot for e-cigarette brand development, with many companies choosing to focus on product placement in the region. However, Mary of My Vapery company stated that they are very cautious when selecting products, currently focusing on the high-end market to meet customer expectations.
At the same time, Mary mentioned that My Vapery sells pre-filled pod systems only, offering a diverse range of products to cater to various consumer needs.
Mary emphasized that ensuring product safety and health is always at the core of the company's operations. She stated that the company maintains a cautious optimism towards future trends in the Middle Eastern market. She believes that the high-end market will be a key focus for future development, but also stresses the importance of ensuring all products meet safety standards. While there are no specific forecasts in the short term, the company will continue to monitor market dynamics in order to adapt to changes.
Mary hopes to ensure that all exhibited products are legal in order to guarantee customer safety and to create a fair competitive environment for the industry. She believes this is an excellent opportunity to showcase products and establish connections with potential customers.
2FIRSTS will continue to bring more frontline news at the Dubai exhibition, providing in-depth coverage of the latest developments, market trends, and new product releases from major exhibitors. Stay tuned for updates.
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