Key points:
1. A study led by Yale University revealed that manufacturers of oral nicotine products attracted retailers through advertisements emphasizing profitability, convenience, and non-tobacco flavors.
2. Advertisements often contained slogans that emphasized convenience and profit for businesses. 82% showcased refreshing flavors, while 48% showcase fruit flavors.
3. Researchers urged tobacco regulatory agencies to pay attention to these advertisements and prevented them from having a negative impact on consumers.
A recent study conducted by a multi-institution team, including two researchers from Yale University, has revealed how manufacturers of oral nicotine products utilize attention-grabbing advertising campaigns to attract retailers, with a particular focus on product profitability, ease of use, and the availability of non-tobacco flavors, Medicine.yale reported.
The study, published in the journal "Tobacco Control," documented the commercial advertisements used by oral nicotine product manufacturers from January 2016 to August 2022.
These advertisements provide insights into new product flavors and styles, as well as potential marketing strategies targeting consumers in the future, making them an important trend to watch.
The study also found that advertisements featured various flavors and high nicotine concentrations, elements that could be appealing to users based on experiences with other nicotine products.
Researchers found that among the 50 advertisements reviewed, about 72% included slogans, some of which emphasized ease of use. One example, "Chew on this anywhere … anytime" was designed to circumvent restrictions on the use of other tobacco and nicotine products.
In addition, approximately 82% showcased at least one cool flavor, while 48% display at least one fruit flavor. Wintergreen flavor has the highest frequency of appearance, accounting for 48% of advertisements.
The businesses' profits were also being promoted in advertisements, with one advertisements featuring the phrase "Small pouches, big margins".
Although the target audience for these advertisement was retail, researchers suggested that they may also resonate with consumers and should be of concern to tobacco regulatory agencies.
Notice
1. This article is provided exclusively for professional research purposes related to industry, technology and policy. Any reference to brands or products is made solely for the purpose of objective description and does not constitute an endorsement, recommendation, or promotion of any brand or product.
2. The use of nicotine products, including but not limited to cigarettes, e-cigarettes, and heated tobacco products, is associated with significant health risks. Users are required to comply with all relevant laws and regulations in their respective jurisdictions.
3. This article is strictly restricted from being accessed or viewed by individuals under the legal age.
Copyright
This article is either an original work by 2Firsts or a reproduction from third-party sources with the original source clearly indicated. The copyright and usage rights of this article belong to 2Firsts or the original source. Unauthorized reproduction, distribution, or any other unauthorized use of this article by any entity or individual is strictly prohibited. Violators will be held legally responsible. For copyright-related matters, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have utilized AI to enhance translation and editing efficiency. However, due to technical limitations, errors may occur. Readers are advised to refer to the sources provided for more accurate information.
This article should not be used as a basis for any investment decisions or advice, and 2Firsts assumes no direct or indirect liability for any errors in the content.
