20th Anniversary of the WHO FCTC Tobacco Control Framework

Feb.26.2025
20th Anniversary of the WHO FCTC Tobacco Control Framework
WHO celebrates 20th anniversary of tobacco control convention, marking major milestone in global public health efforts.

On February 25th, the World Health Organization announced that the WHO Framework Convention on Tobacco Control (WHO FCTC) is celebrating its 20th anniversary this week.


The Director-General of the World Health Organization (WHO), Tedros Adhanom Ghebreyesus, stated that...


Tobacco is a scourge on humanity, being a leading cause of preventable death and disease worldwide.


Since the implementation of the WHO Framework Convention on Tobacco Control and its accompanying MPOWER technical package, global tobacco use has decreased by one-third over the past twenty years. The WHO Framework Convention on Tobacco Control has strengthened global tobacco control measures and helped save millions of lives. The convention is a milestone in public health and international law. We continue to urge countries to further strengthen and implement their measures, as well as call on countries that have not yet ratified the WHO Framework Convention on Tobacco Control to do so.


Since it was implemented 20 years ago, up to 5.6 billion people are currently covered by at least one tobacco control policy compliant with the treaty, and research shows a decrease in global smoking rates.


According to the Convention, a total of 138 countries require large graphic health warnings to be printed on cigarette packaging, with several dozen countries implementing plain packaging regulations for cigarettes, which mandate standard shapes and appearances for cigarette packages without any branding, design, or logos. Both measures are powerful tools in reducing tobacco consumption and warning users about the dangers of smoking.


Currently, more than a quarter of the global population is now benefiting from smoke-free policies, which require smoking to be banned indoors and in workplaces, thus saving millions of lives and protecting them from the dangers of secondhand smoke. Over 66 countries have implemented policies banning tobacco advertising, promotion, and sponsorship. These policies include prohibiting tobacco advertising and sponsorship agreements in the media, making it crucial for more countries to also take similar actions.


The tobacco industry is aggressive, spending billions of dollars to promote its products and actively undermining tobacco control efforts, including the implementation of the World Health Organization Framework Convention on Tobacco Control. The Framework Convention on Tobacco Control has played an important role in establishing legal defenses against this situation.


Adriana Blanco Marquizo, head of the World Health Organization's Framework Convention on Tobacco Control Secretariat, stated that,


The tobacco industry is a deadly industry behind the proliferation of tobacco, and now it is trying to position itself as part of the solution, while actively undermining tobacco control efforts that could save millions of lives. The World Health Organization's Framework Convention on Tobacco Control provides a comprehensive set of measures for parties to protect the public from the harmful strategies of the tobacco industry, which aim to profit at the expense of people's lives and the health of the planet. We urge parties to remain vigilant against their predatory strategies.


Despite significant progress in tobacco control, there is still a long way to go. The tobacco industry still causes millions of deaths each year, placing a significant socioeconomic burden on populations. We call on countries to fully implement measures outlined in the World Health Organization Framework Convention on Tobacco Control, including raising tobacco taxes, implementing smoke-free laws, fully banning advertising and sponsorship, banning and regulating tobacco product ingredients, and taking action to address the challenges posed by emerging tobacco and nicotine products. Through these measures, we can save millions of lives globally. We urge countries to double their efforts to ensure tobacco control remains a priority in public health and development.


Smoking is a key risk factor for noncommunicable diseases (NCDs), leading to premature death and disability. Tobacco-related illnesses result in catastrophic medical expenses, particularly for the poor, pushing families into a cycle of poverty. Smokers are more likely to experience food insecurity compared to non-smokers, even in wealthier countries. Furthermore, tobacco farming occupies a significant amount of land that could otherwise support sustainable food production systems.


Tobacco production further depletes important resources such as land and water, preventing them from being used for sustainable food production. In addition, billions of discarded plastic cigarette butts pollute ecosystems every year, further harming the planet.


The tobacco industry continues to undermine public health efforts by marketing, lobbying against tobacco control policies, actively targeting young people, and positioning themselves as part of the solution to the problems they cause.


The chairperson of the Conference of the Parties of the World Health Organization's Framework Convention on Tobacco Control, Reina Roa, added that...


The World Health Organization's Framework Convention on Tobacco Control is one of the greatest achievements in public health history. Since its establishment, and as a chair of the Conference of the Parties, I have witnessed its impact. I have continually seen how this treaty provides countries with the necessary tools to protect their populations from the devastating epidemic of tobacco. We celebrate the progress, commitments, and lives saved over the past 20 years of the World Health Organization's Framework Convention on Tobacco Control. Happy anniversary to the WHO FCTC.


The World Health Organization's Framework Convention on Tobacco Control is the first public health treaty negotiated under the auspices of the WHO, with 183 parties covering 90% of the global population. The convention provides a legal framework and a comprehensive set of evidence-based tobacco control measures under international law. These measures have saved millions of lives, including placing large health warning labels on cigarette packaging, implementing smoke-free laws, and increasing taxes on tobacco products.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Vuse Alto Adds New U.S. Price Tier as BAT Pushes Deeper Into Mass-Market Vaping
Vuse Alto Adds New U.S. Price Tier as BAT Pushes Deeper Into Mass-Market Vaping
British American Tobacco (BAT) subsidiary Vuse Alto has recently adjusted its price tiers in U.S. convenience store channels, leveraging low-cost device kits and pod promotions to reinforce its positioning in the mid-priced closed-system e-cigarette market.
Jun.17
U.S. Convenience Stores Rebalance Backbar as Nicotine Pouches Outpace Cigarettes
U.S. Convenience Stores Rebalance Backbar as Nicotine Pouches Outpace Cigarettes
As cigarette volumes continue to decline, U.S. convenience-store operators are reconfiguring backbar space to accommodate modern oral nicotine products such as nicotine pouches. Industry data show nicotine pouches have become one of the fastest-growing nicotine categories while generating higher margins for retailers.
Jun.12
Special Report|South Korean Lawmaker Queries China Tobacco Regulator Over Synthetic Nicotine as Export-Rule Gaps Emerge
Special Report|South Korean Lawmaker Queries China Tobacco Regulator Over Synthetic Nicotine as Export-Rule Gaps Emerge
A South Korean lawmaker has asked China’s tobacco regulator to clarify rules for e-cigarettes containing synthetic nicotine amid questions over product declarations and possible tax losses. The dispute exposes gaps between Chinese export requirements and destination-market rules, while underscoring the global impact of China’s licensing and traceability policies.
Jul.10
Research | Swedish Study Finds Oral Lesions in 79% of Examined Nicotine Pouch Users, With Distinct Tissue Responses
Research | Swedish Study Finds Oral Lesions in 79% of Examined Nicotine Pouch Users, With Distinct Tissue Responses
A new Swedish study found oral mucosal lesions in 79% of examined nicotine pouch users and 89% of tobacco-derived snus users, with different tissue-response patterns between the two categories. For manufacturers and regulators, the findings shift attention toward product formulation, flavouring, pouch materials and local oral exposure, not only whether a product contains tobacco. The study found no higher prevalence of caries or periodontal disease, but it could not establish causality, long-term outcomes or differences between individual products or designs.
Special Report
Jul.27
IQOS Global Flagship Space to Open in Tokyo Ginza as PMI Expands Consumer Experience Strategy
IQOS Global Flagship Space to Open in Tokyo Ginza as PMI Expands Consumer Experience Strategy
Philip Morris Japan (PMJ) announced that it will open “IQOS Flagship Ginza” in Tokyo on September 4, 2026. The location will become the first global flagship space for PMI’s IQOS brand. PMJ said the venue will target adult smokers aged 20 and above and combine product experiences, community engagement and local cultural elements. The design will incorporate Japanese natural aesthetics and traditional craftsmanship. The launch reflects PMI’s broader strategy of strengthening consumer engagement through experiential retail and brand spaces. The existing IQOS Store Ginza is scheduled to close on August 30, 2026.
Jul.21
Italy Fines PMI €7 Million Over Misleading ‘Smoke-Free Future’ Marketing Claims
Italy Fines PMI €7 Million Over Misleading ‘Smoke-Free Future’ Marketing Claims
Italy’s Competition and Market Authority (AGCM) has fined Philip Morris Italia €7 million, finding that the company’s use of “smoke-free future” and related claims in promoting products such as IQOS, VEEV and ZYN could mislead consumers.
Jun.16