20th Anniversary of the WHO FCTC Tobacco Control Framework

Feb.26.2025
20th Anniversary of the WHO FCTC Tobacco Control Framework
WHO celebrates 20th anniversary of tobacco control convention, marking major milestone in global public health efforts.

On February 25th, the World Health Organization announced that the WHO Framework Convention on Tobacco Control (WHO FCTC) is celebrating its 20th anniversary this week.


The Director-General of the World Health Organization (WHO), Tedros Adhanom Ghebreyesus, stated that...


Tobacco is a scourge on humanity, being a leading cause of preventable death and disease worldwide.


Since the implementation of the WHO Framework Convention on Tobacco Control and its accompanying MPOWER technical package, global tobacco use has decreased by one-third over the past twenty years. The WHO Framework Convention on Tobacco Control has strengthened global tobacco control measures and helped save millions of lives. The convention is a milestone in public health and international law. We continue to urge countries to further strengthen and implement their measures, as well as call on countries that have not yet ratified the WHO Framework Convention on Tobacco Control to do so.


Since it was implemented 20 years ago, up to 5.6 billion people are currently covered by at least one tobacco control policy compliant with the treaty, and research shows a decrease in global smoking rates.


According to the Convention, a total of 138 countries require large graphic health warnings to be printed on cigarette packaging, with several dozen countries implementing plain packaging regulations for cigarettes, which mandate standard shapes and appearances for cigarette packages without any branding, design, or logos. Both measures are powerful tools in reducing tobacco consumption and warning users about the dangers of smoking.


Currently, more than a quarter of the global population is now benefiting from smoke-free policies, which require smoking to be banned indoors and in workplaces, thus saving millions of lives and protecting them from the dangers of secondhand smoke. Over 66 countries have implemented policies banning tobacco advertising, promotion, and sponsorship. These policies include prohibiting tobacco advertising and sponsorship agreements in the media, making it crucial for more countries to also take similar actions.


The tobacco industry is aggressive, spending billions of dollars to promote its products and actively undermining tobacco control efforts, including the implementation of the World Health Organization Framework Convention on Tobacco Control. The Framework Convention on Tobacco Control has played an important role in establishing legal defenses against this situation.


Adriana Blanco Marquizo, head of the World Health Organization's Framework Convention on Tobacco Control Secretariat, stated that,


The tobacco industry is a deadly industry behind the proliferation of tobacco, and now it is trying to position itself as part of the solution, while actively undermining tobacco control efforts that could save millions of lives. The World Health Organization's Framework Convention on Tobacco Control provides a comprehensive set of measures for parties to protect the public from the harmful strategies of the tobacco industry, which aim to profit at the expense of people's lives and the health of the planet. We urge parties to remain vigilant against their predatory strategies.


Despite significant progress in tobacco control, there is still a long way to go. The tobacco industry still causes millions of deaths each year, placing a significant socioeconomic burden on populations. We call on countries to fully implement measures outlined in the World Health Organization Framework Convention on Tobacco Control, including raising tobacco taxes, implementing smoke-free laws, fully banning advertising and sponsorship, banning and regulating tobacco product ingredients, and taking action to address the challenges posed by emerging tobacco and nicotine products. Through these measures, we can save millions of lives globally. We urge countries to double their efforts to ensure tobacco control remains a priority in public health and development.


Smoking is a key risk factor for noncommunicable diseases (NCDs), leading to premature death and disability. Tobacco-related illnesses result in catastrophic medical expenses, particularly for the poor, pushing families into a cycle of poverty. Smokers are more likely to experience food insecurity compared to non-smokers, even in wealthier countries. Furthermore, tobacco farming occupies a significant amount of land that could otherwise support sustainable food production systems.


Tobacco production further depletes important resources such as land and water, preventing them from being used for sustainable food production. In addition, billions of discarded plastic cigarette butts pollute ecosystems every year, further harming the planet.


The tobacco industry continues to undermine public health efforts by marketing, lobbying against tobacco control policies, actively targeting young people, and positioning themselves as part of the solution to the problems they cause.


The chairperson of the Conference of the Parties of the World Health Organization's Framework Convention on Tobacco Control, Reina Roa, added that...


The World Health Organization's Framework Convention on Tobacco Control is one of the greatest achievements in public health history. Since its establishment, and as a chair of the Conference of the Parties, I have witnessed its impact. I have continually seen how this treaty provides countries with the necessary tools to protect their populations from the devastating epidemic of tobacco. We celebrate the progress, commitments, and lives saved over the past 20 years of the World Health Organization's Framework Convention on Tobacco Control. Happy anniversary to the WHO FCTC.


The World Health Organization's Framework Convention on Tobacco Control is the first public health treaty negotiated under the auspices of the WHO, with 183 parties covering 90% of the global population. The convention provides a legal framework and a comprehensive set of evidence-based tobacco control measures under international law. These measures have saved millions of lives, including placing large health warning labels on cigarette packaging, implementing smoke-free laws, and increasing taxes on tobacco products.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Florida HB 389 seeks statewide ban on smoking and vaping in public places and indoor workplaces
Florida HB 389 seeks statewide ban on smoking and vaping in public places and indoor workplaces
Florida lawmakers have introduced HB 389, a proposal to expand smoke-free protections by banning smoking and vaping in public places and enclosed indoor workplaces across the state. The bill broadens statutory definitions and outlines limited exceptions and compliance rules, with an effective date of July 1, 2026 if enacted.
Feb.10 by 2FIRSTS.ai
PMTA Manufacturing Panel Sees Small Firms Warn “Unknown Is Death” as FDA Defends Review Boundaries
PMTA Manufacturing Panel Sees Small Firms Warn “Unknown Is Death” as FDA Defends Review Boundaries
During FDA’s Feb 10 PMTA roundtable (manufacturing controls panel), small ENDS manufacturers warned that uncertainty in manufacturing expectations creates existential financial risk. FDA officials reiterated review flexibility is constrained by statutory and scientific boundaries. The panel debated testing standards, documentation requirements, open-system responsibility, supply chain changes, and software updates—highlighting unresolved PMTA challenges for small manufacturers.
Feb.11
UK vape firm Plxsur sold for £76,500 after touting $1 billion revenue target
UK vape firm Plxsur sold for £76,500 after touting $1 billion revenue target
London-based vaping company Plxsur, which had claimed in fundraising materials it could reach $1 billion in annual revenue and capture about 10% of the global vaping market, has been sold out of administration for £76,500. Administrators said the figures were aspirational and depended on acquisitions that were never completed, as the company later ran out of cash and entered insolvency, with a shareholder ultimately buying the business.
Jan.22 by 2FIRSTS.ai
After Export Tax Rebates Go to Zero: How China’s E-Cigarette Supply Chain Is Being Reshaped, According to 2Firsts Research
After Export Tax Rebates Go to Zero: How China’s E-Cigarette Supply Chain Is Being Reshaped, According to 2Firsts Research
China’s e-cigarette industry is adjusting to a major policy shift. From April 1, 2026, China will scrap the 13% export VAT rebate on e-cigarette products, a move affecting manufacturers centered in Shenzhen. Industry participants told 2Firsts the change is forcing a reassessment of pricing and capacity, with competition shifting toward cash flow resilience, regulatory compliance, and multi-location strategies.
Industry Insight
Jan.16
BAT’s Product Strategy Reset: A Structural Analysis of Its Post-FY2025 Competitive Architecture
BAT’s Product Strategy Reset: A Structural Analysis of Its Post-FY2025 Competitive Architecture
Drawing on BAT’s FY2025 results and earnings call, 2Firsts finds the company shifting from category expansion to competitive entrenchment across Vapour, Modern Oral, Heated Products and Combustibles. The strategy centers on connected devices, geographic customization and portfolio tiering. While structurally coherent, financial returns depend on consistent regulatory enforcement against illicit competitors, making policy execution a key variable for 2026 performance.
Feb.12
BAT FY2025 Results: New Categories Contribution Expands as Smokeless Share Reaches 18.2%
BAT FY2025 Results: New Categories Contribution Expands as Smokeless Share Reaches 18.2%
British American Tobacco reported FY2025 revenue of £25.61 billion, down 1.0% on a reported basis but up 2.1% at constant currency. New Categories revenue rose 5.5%, with category contribution increasing 77%. Smokeless products accounted for 18.2% of group revenue.
Feb.12