20th Anniversary of the WHO FCTC Tobacco Control Framework

Feb.26.2025
20th Anniversary of the WHO FCTC Tobacco Control Framework
WHO celebrates 20th anniversary of tobacco control convention, marking major milestone in global public health efforts.

On February 25th, the World Health Organization announced that the WHO Framework Convention on Tobacco Control (WHO FCTC) is celebrating its 20th anniversary this week.


The Director-General of the World Health Organization (WHO), Tedros Adhanom Ghebreyesus, stated that...


Tobacco is a scourge on humanity, being a leading cause of preventable death and disease worldwide.


Since the implementation of the WHO Framework Convention on Tobacco Control and its accompanying MPOWER technical package, global tobacco use has decreased by one-third over the past twenty years. The WHO Framework Convention on Tobacco Control has strengthened global tobacco control measures and helped save millions of lives. The convention is a milestone in public health and international law. We continue to urge countries to further strengthen and implement their measures, as well as call on countries that have not yet ratified the WHO Framework Convention on Tobacco Control to do so.


Since it was implemented 20 years ago, up to 5.6 billion people are currently covered by at least one tobacco control policy compliant with the treaty, and research shows a decrease in global smoking rates.


According to the Convention, a total of 138 countries require large graphic health warnings to be printed on cigarette packaging, with several dozen countries implementing plain packaging regulations for cigarettes, which mandate standard shapes and appearances for cigarette packages without any branding, design, or logos. Both measures are powerful tools in reducing tobacco consumption and warning users about the dangers of smoking.


Currently, more than a quarter of the global population is now benefiting from smoke-free policies, which require smoking to be banned indoors and in workplaces, thus saving millions of lives and protecting them from the dangers of secondhand smoke. Over 66 countries have implemented policies banning tobacco advertising, promotion, and sponsorship. These policies include prohibiting tobacco advertising and sponsorship agreements in the media, making it crucial for more countries to also take similar actions.


The tobacco industry is aggressive, spending billions of dollars to promote its products and actively undermining tobacco control efforts, including the implementation of the World Health Organization Framework Convention on Tobacco Control. The Framework Convention on Tobacco Control has played an important role in establishing legal defenses against this situation.


Adriana Blanco Marquizo, head of the World Health Organization's Framework Convention on Tobacco Control Secretariat, stated that,


The tobacco industry is a deadly industry behind the proliferation of tobacco, and now it is trying to position itself as part of the solution, while actively undermining tobacco control efforts that could save millions of lives. The World Health Organization's Framework Convention on Tobacco Control provides a comprehensive set of measures for parties to protect the public from the harmful strategies of the tobacco industry, which aim to profit at the expense of people's lives and the health of the planet. We urge parties to remain vigilant against their predatory strategies.


Despite significant progress in tobacco control, there is still a long way to go. The tobacco industry still causes millions of deaths each year, placing a significant socioeconomic burden on populations. We call on countries to fully implement measures outlined in the World Health Organization Framework Convention on Tobacco Control, including raising tobacco taxes, implementing smoke-free laws, fully banning advertising and sponsorship, banning and regulating tobacco product ingredients, and taking action to address the challenges posed by emerging tobacco and nicotine products. Through these measures, we can save millions of lives globally. We urge countries to double their efforts to ensure tobacco control remains a priority in public health and development.


Smoking is a key risk factor for noncommunicable diseases (NCDs), leading to premature death and disability. Tobacco-related illnesses result in catastrophic medical expenses, particularly for the poor, pushing families into a cycle of poverty. Smokers are more likely to experience food insecurity compared to non-smokers, even in wealthier countries. Furthermore, tobacco farming occupies a significant amount of land that could otherwise support sustainable food production systems.


Tobacco production further depletes important resources such as land and water, preventing them from being used for sustainable food production. In addition, billions of discarded plastic cigarette butts pollute ecosystems every year, further harming the planet.


The tobacco industry continues to undermine public health efforts by marketing, lobbying against tobacco control policies, actively targeting young people, and positioning themselves as part of the solution to the problems they cause.


The chairperson of the Conference of the Parties of the World Health Organization's Framework Convention on Tobacco Control, Reina Roa, added that...


The World Health Organization's Framework Convention on Tobacco Control is one of the greatest achievements in public health history. Since its establishment, and as a chair of the Conference of the Parties, I have witnessed its impact. I have continually seen how this treaty provides countries with the necessary tools to protect their populations from the devastating epidemic of tobacco. We celebrate the progress, commitments, and lives saved over the past 20 years of the World Health Organization's Framework Convention on Tobacco Control. Happy anniversary to the WHO FCTC.


The World Health Organization's Framework Convention on Tobacco Control is the first public health treaty negotiated under the auspices of the WHO, with 183 parties covering 90% of the global population. The convention provides a legal framework and a comprehensive set of evidence-based tobacco control measures under international law. These measures have saved millions of lives, including placing large health warning labels on cigarette packaging, implementing smoke-free laws, and increasing taxes on tobacco products.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Canada Considers Easing Pharmacy-Only Nicotine Pouch Sales Rules, Potentially Reopening Convenience Store Channel
Canada Considers Easing Pharmacy-Only Nicotine Pouch Sales Rules, Potentially Reopening Convenience Store Channel
Canada's federal government is considering changes to current restrictions on where nicotine pouches can be sold, potentially allowing authorized products to return to convenience stores and other general retail channels, although no decision has been made. Since 2024, emerging nicotine replacement therapy products such as nicotine pouches have been largely restricted to behind-the-counter pharmacy sales. Health Canada, meanwhile, continues to recall unauthorized and higher-strength nicotine pouches, indicating that the current discussion concerns retail access for authorized products rather than a broad relaxation of nicotine pouch regulation.
Sep.14
NAS 2026 | Former FDA Tobacco Chief Mitch Zeller Calls for Shift From “End Game” to “End State”
NAS 2026 | Former FDA Tobacco Chief Mitch Zeller Calls for Shift From “End Game” to “End State”
At the 2026 New Approaches Summit in New York, former FDA Center for Tobacco Products Director Mitch Zeller called for the tobacco harm reduction debate to shift from the traditional “end game” toward defining a desired “end state.” He also highlighted unresolved concerns around dual use, argued that biomarkers of exposure may be more meaningful than cigarettes-per-day in assessing risk reduction, and said nicotine misperceptions remain a major barrier to public health progress.
Sep.25
EU Tobacco Tax Reform Targets November Push as Sweden Holds Nicotine-Pouch Minimum at €20 per Kilogram
EU Tobacco Tax Reform Targets November Push as Sweden Holds Nicotine-Pouch Minimum at €20 per Kilogram
The Irish presidency of the Council of the European Union is using bilateral talks to push the bloc’s Tobacco Taxation Directive toward a political agreement in November. According to Law360, citing an EU official, Sweden is unwilling to accept a minimum excise threshold above €20 per kilogram for nicotine pouches. Council negotiations have already lowered the European Commission’s original proposal, but a May 2026 presidency compromise still set the minimum at 10% of the tax-inclusive retail price or €30 per kilogram in 2028-29, with higher levels later.
Market
Sep.17 by 2Firsts Perspectives
German Tobacco Tax Revenue Falls 10.8% Through August as Tax-Paid Cigarette Volume Drops 12.6%
German Tobacco Tax Revenue Falls 10.8% Through August as Tax-Paid Cigarette Volume Drops 12.6%
Germany collected €9.789 billion in total tobacco tax revenue from January through August 2026, down 10.8% from a year earlier, according to the Federal Ministry of Finance. Germany's tobacco tax base covers not only cigarettes and fine-cut tobacco but also heated tobacco and vaping liquids taxed as tobacco substitutes. The German Association of the Tobacco Industry and Novel Products, or BVTE, citing federal statistical data, said tax-paid cigarette volume fell 12.6% to 40.6 billion sticks. BVTE is using the latest figures to argue against further tax increases planned from 2027 through 2030, while Germany's parliament is scheduled to hold a first reading of the bill on September 24.
Sep.23
HG Innovation, linked to IMiracle and ELFBAR, wins China patent for 6-methylnicotine salts covering vaping and oral products
HG Innovation, linked to IMiracle and ELFBAR, wins China patent for 6-methylnicotine salts covering vaping and oral products
HG Innovation Limited has been granted a Chinese invention patent covering 6-methylnicotine salt formulations and their use in oral and vaping products. The technology forms salts between 6-methylnicotine and alicyclic carboxylic acids, with granted claims extending to oral products, atomization substrates and electronic atomization devices. Applicant-generated tests reported differences in oxidation stability, in-vitro cytotoxicity and aerosol heavy-metal performance compared with selected benzoate or lactate controls. HG Innovation is directly linked to the broader IMiracle and ELFBAR business network.
Sep.04
California Lawmakers Pass Disposable Nicotine Vape Ban, With Sales Prohibition Set for 2028
California Lawmakers Pass Disposable Nicotine Vape Ban, With Sales Prohibition Set for 2028
According to CBS Los Angeles on August 27, 2026, California lawmakers have passed Assembly Bill 762, which would phase out disposable, battery-embedded nicotine vapes in the state. If signed by Governor Gavin Newsom, manufacturing and importation of the covered products would be prohibited beginning January 1, 2027, followed by a sales ban on January 1, 2028. Driven primarily by concerns over electronic waste, lithium-battery fires and environmental pollution, the legislation would further shift California’s legal vape market toward rechargeable, refillable or replaceable-pod devices.
Aug.28