On March 19, 2FIRSTS released the "2024 Global New Tobacco Exhibition and Conference Blue Book," which provides a detailed summary of the overview, features, and trends of global new tobacco-related exhibitions in 2023. The blue book also includes case studies of large-scale exhibitions and offers exhibition advice for 2024.
In 2023, 2FIRSTS focused on 42 new tobacco-related trade shows worldwide, participating in 14 of them and establishing official media partnerships with 8. In addition, 2FIRSTS conducted in-depth interviews with nearly 400 attendees. Throughout the year, 2FIRSTS accompanied individuals in the e-cigarette industry, providing on-site coverage and interviews at major trade shows.
In a comprehensive review of these exhibitions, 2FIRSTS discovered the following characteristics:
- Important exhibitions remain the top choice for companies to launch new products: Exhibitions have become the preferred platform for companies to introduce new products, as they serve as a market indicator, attracting a large amount of industry attention.
- Global exhibitions demonstrate the Matthew effect: A few popular exhibitions experience high popularity, attracting a large number of exhibitors and visitors, while the influence of other exhibitions is relatively weak.
- Regional exhibitions are on the rise, intensifying competition: With the industry's development, more and more regional exhibitions are emerging, leading to increasingly fierce competition among exhibitions.
- Exhibitions have become a hotspot for enforcing regulations on illegal e-cigarettes: Emerging market exhibitions often pose policy risks and have become hotspots for enforcing regulations on illegal e-cigarettes, drawing the attention of regulatory authorities.
The release of the "2024 Global New Tobacco Exhibition and Conference Blue Book" provides the industry with in-depth insights and valuable references, helping exhibitors better understand industry trends, plan exhibition strategies, and promote the healthy development of the industry.
In the future, 2FIRSTS will continue to monitor the development of the new tobacco industry, aiming to establish a communication bridge for the industry. We will release more industry reports to support the high-quality development of the industry.
Click to download:
Chinese Version: 《2024全球新型烟草展会和会议蓝皮书》
English Version: 2024 Global New Tobacco Exhibition and Conference Blue Book
About 2FIRSTS
2FIRSTS was founded in 2022 and is a globally renowned vaporization industry media and consultancy. Currently, it has news centers in cities such as Shenzhen, London, and New York. 2FIRSTS focuses on major reporting and research within the global vaporization industry, providing the latest information and analysis for regulatory authorities, supply chains, brands, distributors, entrepreneurs, research institutions, and industry organizations. 2FIRSTS' exhibition coverage spans globally, with over ten live reports each year, making it a media partner for major global trade shows.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
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