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The IEICE e-cigarette exhibition took place from August 3rd to 5th in Jakarta, Indonesia. As the official media partner of this IEICE event, 2FIRSTS conducted in-depth interviews with key exhibitors on-site and promptly reported first-hand market information gathered at the exhibition.
On August 5th, at the exhibition venue, 2FIRSTS had an exclusive interview with Bob Ya, Senior Sales Manager of ALD, who introduced the technology brand FRESOR under ALD to the audience.
According to local e-liquid adjustment equipment.
Bob initially mentioned that this launch is not targeting the Indonesian market.
The open system we designed is mainly targeted towards the European market, as we believe that the Indonesian market is more price sensitive and may not require those new products. The existing models are sufficient to cater to the needs of the Indonesian market.
According to Bob Ya, disposable oil products are selling well in Indonesia. The company is devising marketing strategies based on the local consumers' preferences, allowing Indonesian users to have the freedom to choose devices separately from e-liquid products.
Indonesian e-liquid flavors tend to be sweet, so the company will invite local customers to send e-liquid samples for research. The aim is to adjust and improve e-cigarette devices according to the characteristics of the Indonesian e-liquid market, making them more suitable for local preferences and ultimately satisfying the local consumers.
Bob Ya, spokesperson for the company, stated that the brand's pricing strategy in the local market is relatively high. The company determines the selling price based on its own cost to ensure a reasonable profit, while also considering customer input for potential adjustments.
Bob Ya said in regards to brand promotion,
We will grant the rights to our clients, providing them promotional materials and assisting in creating videos, and offering a certain amount of promotional funding as support.
Bob Ya said that Zuolineng will explore the Indonesian national agency route and seek partnerships with large-scale distributors. He believes that finding key large distributors in Indonesia is crucial, as it is challenging to penetrate the market through small-scale distributors. Zuolineng also aims to enter major supermarkets or collaborate with tobacco merchants for sales channels.
Bob Ya, an expert on the Indonesian market, has expressed optimism about the potential arrival of a disposable spring season in Indonesia. He compares the current situation in Indonesia to that of China in the 1980s and 1990s.
Indonesia has e-liquid businesses that offer great platforms for both open-system and disposable products. With a large population and the country's participation in the Belt and Road Initiative, there are ample opportunities for further development.
Bob Ya predicts that the spring for disposable e-cigarettes in Indonesia may arrive at the end of this year. This is due to numerous manufacturers expanding into the overseas market and currently being in the early stages of investment and consumer cultivation. It is indeed the best time for strong brands to establish their presence.
According to the global trend in the development of e-cigarette products, Indonesia's current products mainly consist of cartridge-based systems. Experts believe that the cost difference between cartridge-based systems and disposable devices is not significant.
Because the costs of locally produced oil are not significantly lower compared to the imported disposable oil from China, the price difference is only about three to four percentage points, which is not particularly significant.
Bob Ya believes that when expanding into overseas markets, it is crucial to choose popular markets due to their high demand and quick profitability. According to future trends, the Indonesian market has the potential to rank among the top three markets. With a large population, Indonesia's market penetration rate is currently only at 3% to 4%. Additionally, the company closely monitors local policies and perceives them to be relatively relaxed over the past year. Many e-cigarette brands, such as VUSE, have already started promoting disposable products in Indonesia. Moreover, Bob Ya also sees promising prospects in the markets of Nepal, the Philippines, and India in Asia.
Economic Forecasts for Latin America Look Promising, Says Zou Li, CEO of Conquer Power Zou Li, CEO of Conquer Power, is optimistic about the prospects of the Latin American market. According to him, Latin America, as a region that does not manufacture e-cigarette products, heavily relies on imports. Zou believes that the e-cigarette market in Latin America holds greater potential for development compared to Southeast Asia, primarily due to the higher purchasing power of local consumers. Promising countries in Latin America, such as Brazil, Chile, and Argentina, are particularly well-regarded in terms of their future prospects in this industry.
If Brazil were to legalize e-cigarettes in the future, not only could it generate several billion dollars in tax revenue annually but also create numerous employment opportunities.
Zhao Li is also preparing for this. Bob Ya stated that the company is committed to research and innovation in new technologies, and every year it invests 8% of its funds into research and development to build a strong competitive advantage for the company. These research and development efforts will play a crucial role in driving the development of emerging markets.
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