According to Tobacco Insider on December 13th, Altria has begun test market sales of its new heated tobacco device SWIC in the UK. The sales are being conducted through online channels.
According to the company, the SWIC device is used in conjunction with KETLEpods and can be used 14 times per charge. The device is equipped with vibration feedback functionality and a screen to display battery level and remaining pod quantity. The SWIC starter kit is priced at £14.49 and includes one device and three boxes of corresponding pod products (each box contains 15 pods in gold, red, and green). Purchasing a single box separately costs £3.49, while 20 boxes are priced at £59.80. Each pod is for disposable use.
KETLEpod offers three flavors: Gold, Red, and Green. KETLE Gold provides a balanced tobacco flavor with each pod containing 0.5mg of nicotine. KETLE Red offers a rich tobacco flavor with each pod containing 0.7mg of nicotine. KETLE Green is a blend of tobacco and mint flavors, with each pod also containing 0.7mg of nicotine.
The SWIC device is manufactured by HelixSweden, a subsidiary of Altria, using HeatGrid heating technology. Altria first announced the development of the SWIC device in the spring of 2023, claiming it to be the first heated tobacco device to use filled tobacco pods.
Altria claims that consumers find the concept of SWIC products innovative and unique, and believe that the device is simpler and more user-friendly compared to other heated tobacco products like IQOS.
Notice
1. This article is provided exclusively for professional research purposes related to industry, technology and policy. Any reference to brands or products is made solely for the purpose of objective description and does not constitute an endorsement, recommendation, or promotion of any brand or product.
2. The use of nicotine products, including but not limited to cigarettes, e-cigarettes, and heated tobacco products, is associated with significant health risks. Users are required to comply with all relevant laws and regulations in their respective jurisdictions.
3. This article is strictly restricted from being accessed or viewed by individuals under the legal age.
Copyright
This article is either an original work by 2Firsts or a reproduction from third-party sources with the original source clearly indicated. The copyright and usage rights of this article belong to 2Firsts or the original source. Unauthorized reproduction, distribution, or any other unauthorized use of this article by any entity or individual is strictly prohibited. Violators will be held legally responsible. For copyright-related matters, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have utilized AI to enhance translation and editing efficiency. However, due to technical limitations, errors may occur. Readers are advised to refer to the sources provided for more accurate information.
This article should not be used as a basis for any investment decisions or advice, and 2Firsts assumes no direct or indirect liability for any errors in the content.
