Altria Introduces SWIC: Innovative Tobacco Heating Device in UK

Dec.16.2024

Altria introduces new SWIC tobacco device in UK, offering online sales of innovative heating technology for KETLEpod.

According to Tobacco Insider on December 13th, Altria has begun test market sales of its new heated tobacco device SWIC in the UK. The sales are being conducted through online channels.

According to the company, the SWIC device is used in conjunction with KETLEpods and can be used 14 times per charge. The device is equipped with vibration feedback functionality and a screen to display battery level and remaining pod quantity. The SWIC starter kit is priced at £14.49 and includes one device and three boxes of corresponding pod products (each box contains 15 pods in gold, red, and green). Purchasing a single box separately costs £3.49, while 20 boxes are priced at £59.80. Each pod is for disposable use.

KETLEpod offers three flavors: Gold, Red, and Green. KETLE Gold provides a balanced tobacco flavor with each pod containing 0.5mg of nicotine. KETLE Red offers a rich tobacco flavor with each pod containing 0.7mg of nicotine. KETLE Green is a blend of tobacco and mint flavors, with each pod also containing 0.7mg of nicotine.

The SWIC device is manufactured by HelixSweden, a subsidiary of Altria, using HeatGrid heating technology. Altria first announced the development of the SWIC device in the spring of 2023, claiming it to be the first heated tobacco device to use filled tobacco pods.

Altria claims that consumers find the concept of SWIC products innovative and unique, and believe that the device is simpler and more user-friendly compared to other heated tobacco products like IQOS.

References:

[1] SWIC Heated Tobacco Device

Also Read:

[1] Altria's Report Exposes Widespread Nicotine Mislabeling in Illegal E-Cigarettes

[2] Altria Q3 revenue slips 0.4% to $6.3 billion as NJOY gains market share

[3] Altria Group's Q2 Performance: On! Nicotine Pouches Achieve Best Sales in a Year

[4] Altria's Q2 and H1 Results: Net Revenue Falls 4.6% to $6.209 Billion in Q2 Amid Notable Market Share Growth for NJOY

[5] Altria Submits Data on Illicit Nicotine Pouches to FDA, Drawing Parallels to Early E-Cigarette Black Market

[6] Altria Group Submits PMTA for on! PLUS Nicotine Pouches

#Europe #United Kingdom #Products #Heated tobacco products

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Bangladesh High Court Questions Legality of BEZA’s Approval for Philip Morris Nicotine Pouch Factory

The High Court in Bangladesh has asked government bodies to explain why the approval granted to Philip Morris to establish a nicotine pouch factory should not be deemed illegal. Petitioners argue the decision contradicts existing policies and a 2016 Appellate Division ruling that restricts new tobacco-related enterprises. Authorities have ten days to respond.

Nov.20 by 2FIRSTS.ai

2Firsts Investigation | China–U.S. E-cigarette Shipping Costs Surge: Sea Freight Up Over 200%, Air Cargo Inspection Rate Exceeds 50%

Since late July, China–U.S. e-cigarette shipping costs have surged — sea freight up over 200%, air cargo inspection rates exceeding 50%. 2Firsts investigates the key drivers behind the spike and how the industry is responding.

Oct.15

Product | FASTA Unveils New U.S. Offering, Citing “Made in USA” Status and Texas Compliance

FASTA has launched a new disposable, the FASTA ALIEN 51K, on U.S. online channels. Retailer Mi-Pod describes the product as “assembled and filled in the U.S.” and labels it as compliant with Texas e-cigarette registration requirements. The ALIEN 51K is now available via Mi-Pod and Vaping, with a suggested retail price of about $19.99.

Nov.12 by 2FIRSTS.ai

UK Advocacy Groups Launch "20IsPlenty" Campaign for Nicotine Pouch Strength Limit of 20mg

UK harm reduction groups led by We Vape have launched the “20IsPlenty” campaign calling for a 20mg nicotine pouch cap, a ban on youth advertising, and evidence-based regulation. The initiative coincides with the Tobacco and Vapes Bill debate and aims to ensure pouches remain accessible as safer alternatives for smokers.