Altria's NJOY Sues Juul Labs for Patent Infringement

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Altria's NJOY Sues Juul Labs for Patent Infringement
Altria's e-cigarette company, NJOY, has sued competitor Juul Labs, seeking to ban its import and sales of Juul products.

According to a report from Reuters, Altria Group, the manufacturer of Marlboro, announced that its subsidiary e-cigarette company NJOY has filed a lawsuit against its competitor Juul Labs with the U.S. International Trade Commission, seeking to prohibit the importation and sale of Juul products.


The ongoing dispute between e-cigarette manufacturers Juul and NJOY has intensified following Juul's patent infringement lawsuit against NJOY, filed in June this year.


Altria, a previous stakeholder of Juul with a 35% ownership, acquired Juul in 2018 for a hefty sum of $12.8 billion. However, earlier this year, Altria decided to step away from the agreement and instead announced its plans to acquire a stake in NJOY for approximately $2.75 billion.


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