Juul Introduces Enhanced Age Verification for US Market Return

According to biometricupdate.com on August 14th, e-cigarette manufacturer Juul has announced that it has enhanced its product through an age verification application with the aim of attaining reauthorization in the United States.

One year ago, the Food and Drug Administration (FDA) imposed a sales ban on Juul e-cigarettes. The FDA stated that the main reason for issuing this ban was the lack of convincing scientific evidence behind the health claims.

E-cigarette manufacturer Juul is reportedly making a series of design changes, including age verification, in an attempt to win approval from the FDA for its sales. According to reports, Juul plans to use selfies for verification, requiring customers to provide identification photos when purchasing the company's e-cigarette devices. Once the user's identity is successfully verified, the device will be connected and unlocked using Bluetooth technology.

In documents submitted to the government officials of British Columbia in 2020, Juul highlighted that its online sales employed identity and age verification through Jumio's facial recognition software NetVerify and Veratad's AgeMatch.

It is currently unclear when the FDA will conduct a second review of these devices.

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Juul, the popular e-cigarette brand, has recently announced its intentions to reintroduce its products in the United States. However, the company's return comes with a crucial caveat: Juul plans to implement a stringent age verification system for its e-cigarettes. After facing intense scrutiny over the past few years due to concerns over underage use and marketing practices, Juul aims to address these issues by ensuring that only individuals of legal age have access to their products. Consequently, the company plans to incorporate a robust age verification process that will help curb unauthorized usage and restrict sales to minors. This move by Juul signifies a significant step towards combating underage e-cigarette consumption. By prioritizing age verification, the company hopes to regain public trust while simultaneously complying with regulations and safeguarding young individuals from the potential harm associated with e-cigarette usage.