Australian Health Minister Warns Illegal E-cigarette Sellers: Find Alternative Revenue Methods

Regulations by 2FIRSTS.ai
Jan.12.2024
Australian Health Minister Warns Illegal E-cigarette Sellers: Find Alternative Revenue Methods
Australian Health Minister, Mark Butler, warns businesses selling illegal e-cigarettes to find other sources of profit.

According to a report from the Daily Mail, Australian Health Minister Mark Butler has issued a warning to retailers who sell illegal e-cigarettes on the market that they will have to find alternative means of making a profit. He has also dismissed the idea of regulating e-cigarettes in a similar manner to tobacco and alcohol.

 

This warning was issued after the Australian Daily Mail demonstrated the ease of purchasing such prohibited devices, despite Butler implementing an import ban on disposable e-cigarettes on January 1st this year.

 

As you walk along Sydney's bustling Golden Street in the city center, you will find at least 20 independent and chain stores selling illegal nicotine e-cigarettes, illicit cigarettes, and other related devices. Purchasing an e-cigarette is as effortless as buying a can of soda or a newspaper, often without the need for identification verification. The average price for one e-cigarette is approximately 25 Australian dollars.

 

Minister Butler informed the Daily Mail Australia that the government will not turn a blind eye to this situation's unfolding. He has instructed businesses in this trade sector to explore alternative avenues for profitability.

 

E-cigarette stores intentionally setting up near schools is an apparent targeting of children by the industry.

 

In 2021, in accordance with regulations introduced by the previous Morrison government, the sale of e-cigarettes containing nicotine has been deemed illegal. However, many retailers continue to openly sell these products in illegal ways, with some even incorrectly labeling them as nicotine-free. To address the loopholes in the previous legislation and crack down on the supply of e-cigarettes in convenience stores, Minister Butler implemented a nationwide ban on the importation of disposable e-cigarettes on January 1st. Retailers can still sell existing stock imported prior to January 1st, as long as it is nicotine-free.

 

Changes in the draft design include the establishment of a new access method that allows doctors and nurses to prescribe therapeutic e-cigarettes for smokers or individuals in need of nicotine dependency control.

 

However, former federal police officer Rohan Pike has stated that enforcing the import ban on disposable e-cigarettes will prove challenging for the Australian Border Force (ABF), and the black market will continue to thrive.

 

Criminal gangs are importing e-cigarettes from China and selling them to retailers, thus boosting their profit margins.

 

Over 90% of e-cigarettes sold in Australia are black-market products.

 

Brian Marlow, the director of the Australian legal e-cigarette lobbying group, has stated that the import ban simply allows retailers to charge consumers higher prices due to the risks associated with importing and selling these products. He suggests that market restrictions, the establishment of product standards, granting licenses to retailers, and imposing heavy penalties for selling to minors will help eliminate the black market.

 

Australia should follow the examples of New Zealand, the UK, and other countries worldwide in implementing regulations for e-cigarettes," he said. "We should allow the sale of high-quality e-cigarettes and regulate them in a similar manner as we do with adult-restricted products such as alcohol.

 

Achieving this would enable adults to access products that are safer than the disposable ones commonly found in China, without being burdened by exorbitant levels of nicotine.

 

In response to Marlo's suggestion, Minister Butler responded, "The only groups that would benefit from regulating and selling e-cigarettes are those who profit from children becoming addicted to nicotine - big tobacco companies and tobacco retailers.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Switzerland Tightens Vape Checks as Only 3 of 32 Tested Products Meet New Tobacco Rules
Switzerland Tightens Vape Checks as Only 3 of 32 Tested Products Meet New Tobacco Rules
According to Swiss media outlet Blick, local authorities are strengthening compliance checks on vape products, nicotine pouches and other tobacco-related products following the implementation of Switzerland’s revised Tobacco Products Act. A Basel laboratory tested 32 disposable vapes and e-liquids, with only three meeting regulatory requirements and 21 products banned from sale. Swiss authorities are also expanding retail inspections, laboratory testing and youth purchase checks to enforce the new tobacco and nicotine product rules.
Aug.12
FTC Scrutinizes Fifty Bar’s “Made in America” Claims as Vape Marketing Faces New Compliance Risk
FTC Scrutinizes Fifty Bar’s “Made in America” Claims as Vape Marketing Faces New Compliance Risk
The Federal Trade Commission sent a warning letter to Lucky Bar Holdings LLC over “Made in the USA” claims tied to Fifty Bar vape products, saying staff had reason to believe the products may be imported in whole or in significant part despite unqualified U.S.-origin marketing claims.
Jul.20
Kantar Study Finds More Than 93% of Vape Products in Ukraine Fail Regulatory Requirements
Kantar Study Finds More Than 93% of Vape Products in Ukraine Fail Regulatory Requirements
According to Interfax-Ukraine, a study conducted by market research firm Kantar Ukraine at the request of major tobacco companies found that more than 93% of vape products in Ukraine did not fully comply with regulatory requirements. The research examined product categories, brand distribution and consumer purchasing channels, showing that pod systems and disposable vapes represent major segments of the market, while offline retail remains the dominant purchasing channel. The findings highlight ongoing compliance challenges in Ukraine’s vape market.
Aug.26
Australia’s Daily Smoking Rate Falls to Record Low of 5.8% as Nicotine Use Patterns Shift
Australia’s Daily Smoking Rate Falls to Record Low of 5.8% as Nicotine Use Patterns Shift
According to the Australian Institute of Health and Welfare’s National Drug Strategy Household Survey, daily smoking among Australians aged 18 and over fell to a record low of 5.8% in 2025. Health Minister Mark Butler said Australia now has around 500,000 fewer daily smokers than three years ago and credited the government’s vaping reforms as part of broader progress. Among people aged 14 and over, daily smoking declined from 8.3% in 2022-23 to 5.6% in 2025. Daily vaping rates stabilised at 3.6%, while the government also moved to further restrict access to nicotine pouches through unapproved therapeutic import pathways.
Jul.21
PMI Global R&D Chief Meets Chinese Tobacco Regulator as China Advances Heated Cigarette Standards
PMI Global R&D Chief Meets Chinese Tobacco Regulator as China Advances Heated Cigarette Standards
Philip Morris International’s global R&D chief Michele Cattoni met Liu Sanjiang, deputy director of China’s State Tobacco Monopoly Administration, in Beijing on Aug. 27. The meeting comes as China advances mandatory standards for heated cigarettes and nicotine pouches, laying groundwork for their domestic introduction. Cattoni has held senior roles in PMI’s heated tobacco development, while China’s draft standard covers multiple heating architectures, including systems similar in principle to PMI’s IQOS ILUMA technology.
Aug.27
French Anti-Tobacco Group Questions PMI’s IQOS “Curiosity” Campaign Over Potential Youth Appeal
French Anti-Tobacco Group Questions PMI’s IQOS “Curiosity” Campaign Over Potential Youth Appeal
According to French anti-tobacco group Générations Sans Tabac, Philip Morris International’s (PMI) IQOS “Curiosity” campaign has drawn attention from public health advocates. The group argues that the campaign uses themes including curiosity, exploration and lifestyle branding that could increase interest among younger audiences. PMI has positioned IQOS as a key part of its smoke-free product strategy, while France maintains strict restrictions on tobacco and nicotine product marketing. The debate highlights ongoing tensions between heated tobacco branding strategies and public health concerns in Europe.
Jul.24