According to the Okinawa Times report on July 1st, British American Tobacco Japan Co. (BAT Japan) announced that its heated tobacco product "glo™" will be launched at a price of 450 yen (including tax) (2.80 US dollars) for the dedicated tobacco stick "Kent Neo Stick True Rich Tobacco hyper X".
The new product will be launched in major convenience stores, supermarkets, and the official online stores of "glo™ & VELO" starting on July 8, and will be available in tobacco retail stores nationwide starting on September 2.
This is the fourth round of regular brand blend updates since December last year, bringing the total number of regular brands using the new blend formula to six.
Last year, glo™ launched its latest device, "glo™ HYPER pro," in Japan, introducing the "StickSeal™" technology to prevent tobacco residue from accumulating inside the device after use. The new release, "Kent Neo Stick True Rich Tobacco hyper X," will be compatible with the "glo™ HYPER pro.
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