Integration of KOOL x neo into neo Brand by BAT Japan
According to a report from Japanese media Cnet, British American Tobacco Japan has announced that it will integrate its glo tobacco stick brand "KOOL x neo" into the "neo" brand. The KOOL x neo brand will be discontinued starting on March 25th, until remaining stock is sold out.
Each of the provided brands will be integrated into the neo brand, forming a simplified and easy-to-understand brand portfolio consisting of seven brands, compatible with the glo hyper series of thick stick devices.
In the KOOL x neo brand, "Max Menthol" and "Fresh Menthol" were re-launched as part of the neo brand on February 12th.
Starting from March 25th, the two brands that will be discontinued are "Cool-X Neo Ice Menthol" and "Cool Very Berry Menthol". The Neo brand offers similar flavors with "Neo Freeze Menthol Stick" and "Neo Brilliant Berry Stick".
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