BAT Launches High-Capacity Vuse Box Vape in South Korea

Nov.20.2024

BAT South Korean subsidiary has launched the high-capacity product line "Vuse Box" under the "Vuse" brand. The device offers four flavors, a 6ml capacity, and up to 3,000 puffs, priced at $18. BAT stated that the new product aims to enhance user experience and expand its market share.

According to a report by N.News on November 20th, industry sources have revealed that the Korean subsidiary of British American Tobacco will be launching four models of the high-capacity disposable e-cigarette "Vuse Box" next week.

The new product includes four flavors: Cold Fresh, Purple Fresh, Pullet Fresh, and Green Spark, and will be available for purchase at convenience stores starting on the 24th.

According to reports, the "Vuse Box" product has a capacity of 6 milliliters and can be used up to 3000 times. It supports both regular and enhanced modes, with a suggested retail price of 25,000 Korean Won (18 US dollars).

On the 19th, the company launched the slim version of the e-cigarette "Vuse Go Slim." The boost mode feature of Vuse Go Slim is also being introduced to the "Vuse Box.

According to reports, sales of the "Vuse Go 800" have more than doubled within a month of its release, a result of BAT's ongoing efforts to expand the range of markets for the "Vuse" brand.

Industry insiders said: "Compared to regular cigarettes, this product is more affordable, and convenient, and the large capacity design enhances the user experience."

References:

[1] [단독]BAT로스만스, 액상형 전자담배 다양화…대용량 '뷰즈 박스' 출시

Also Read:

[1] BAT to Launch Slim Version of VUSE GO E-Cigarette in South Korea

[2] BAT Plans to Launch Synthetic Nicotine E-Cigarette "Nomad" in South Korea

[3] BAT limits 'Nomad' sales to offline stores under political and public pressure

[4] BAT’s synthetic nicotine vaping launch in South Korea faces regulatory hurdles and market resistance

#Asia #Disposable e-cigarettes #Products #South Korea

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