BAT Launches "Omni™" Report Resource for Tobacco Harm Reduction.

Sep.19.2024

British American Tobacco (BAT) launches report resource "Omni™" on reducing tobacco harm, aiming to shift smokers to low-risk products.

On September 17, British American Tobacco (BAT) launched a report resource called "Omni™" on its official website.

According to BAT, The Omni™ is mainly aimed at scientists, public health organizations, regulators, policymakers, and investors. It gathers the latest progress made by BAT in Tobacco Harm Reduction, with the goal of helping adult smokers transition to smoke-free alternatives by providing products with lower risks compared to traditional cigarettes.

The "Omni™" report consists of nine chapters, discussing key issues related to tobacco harm reduction and providing evidence from the past decade of global efforts to reduce tobacco-related harm.

BAT has stated that its goal is to have 50 million new tobacco product users by 2030, with the revenue from these products accounting for 50% by 2035.

At the same time, BAT also acknowledges that in the process of promoting a smoke-free world, they face many challenges, including opposition from regulatory agencies and non-governmental organizations, market sales restrictions, heavy regulatory frameworks, industry research being questioned, and public misunderstandings about the risks of nicotine and smoke-free products. The company emphasizes that it will continue to reduce the health risks of traditional tobacco products through science and innovation.

References:

[1] About Omni™

Also Read:

[1] BAT Mid-Year Financial Results: Operating Profit Plummets by 28.3%, £500 Million New Categories Target in Jeopardy

[2] BAT Delays Launch of Synthetic Nicotine E-cigarette to Q4.

[3] BAT Kenya to Sell Nicotine Pouch Factory Equipment in Nairobi

[4] BAT Launches New glo HYPER Tobacco Device with HEATBOOST Technology

[5] Nigeria FCCPC Fines BAT $110 Million for Violations

[6] Meeting Between State Tobacco Monopoly Administration and English-American Tobacco Group

[7] Bat's 7 Vuse Alto E-Cigarettes Receive FDA Marketing Authorization, Boasting Largest PMTA Combination

#Europe #Traditional tobacco #United Kingdom #Market

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Over 179,000 E-Cigarettes Destroyed in Samut Prakan as Thai Government Tightens Enforcement

Thailand’s Office of the Prime Minister, led by Minister Santi Piyatat, has destroyed nearly 179,000 confiscated e-cigarettes and accessories worth 33 million baht (approx. USD 1,020,000) as part of the government’s ongoing campaign for a “Vape-Free Thai Society.”Officials said the action demonstrates Thailand’s strict enforcement of anti-vaping laws and its commitment to protecting youth and public health.

Nov.27 by 2FIRSTS.ai

Malaysia CID Endorses Nationwide Vape Ban Amid Rising Drug-Laced Vape Cases

Malaysia’s Federal Criminal Investigation Department (CID) has voiced support for a nationwide ban on vaping, particularly targeting drug-laced vape devices, to address rising abuse cases.

Oct.23 by 2FIRSTS.ai

Heno Biotech Invited to Speak at PouchEX 2025 in Stockholm, Introduces Supply Chain Competency Model for the Nicotine Pouch Industry

Heno Biotech was invited to deliver a keynote address at PouchEX Stockholm 2025, presenting a new supply chain competency model for the nicotine pouch sector. The company showcased its end-to-end capabilities—from scientific research and advanced manufacturing to global regulatory compliance—underscoring the critical role of supply chain upgrading in driving sustainable industry growth.

Nov.24

NYC Reaches Settlement with E-Cigarette Distributors in Flavored Vape Crackdown

New York City has reached settlement agreements with two e-cigarette wholesalers accused of selling flavored vapes illegally. The companies agreed to stop all flavored vape transactions in the city and face $1,000 fines for future violations. Litigation against other defendants in the broader case continues.