BAT Rothmans Launches Initiative to Protect Minors from Nicotine Products

BAT by 2FIRSTS.ai

May.29.2024

BAT Rothmans Launches Initiative to Protect Minors from Nicotine Products

BAT Rothmans, the South Korean branch of British American Tobacco, pledges to protect minors from nicotine products on World No Tobacco Day.

According to South Korean media N.News on May 29, British American Tobacco's South Korean branch (BAT Rothmans) announced on Wednesday (May 29) that in order to commemorate World No Tobacco Day on May 31 each year, the company will increase efforts to prevent minors from using nicotine products.

The company's CEO, Song Young-jae, stated: "Minors should never use nicotine, and we believe the government plays a crucial role in ensuring this (through regulations). We hope that all commercial advertisements, if not related to tobacco products, do not contain any content related to tobacco." The official emphasized that the South Korean branch will adhere to strict principles to prevent nicotine products from being sold to minors.

The company will clearly label "19+" on product packaging and advertisements, and implement a strict age verification system on its e-commerce channels. It also advises retailers to be more vigilant in prohibiting the sale of tobacco products to minors.

The spokesperson added that the company will continue to participate in social activities and promote smoke-free alternatives such as e-cigarettes and nicotine pouches to help transition adult smokers from traditional cigarettes.

References:

[1] BAT Rothmans vows to prevent nicotine use by minors

Also Read:

[1] Vuse: BAT's E-Liquid Enters Korean E-Cigarette Market

[2] Blooming Gardens: BAT Promoting ESG Practices in Korea

[3] Glo Hyper Air Artist Kit: A Collaboration Between BAT and Aksu

[4] Former BAT Korea CEO Acquitted in Second Trial on Charges of Evading $36.51 Million Taxes

#Asia #Open system e-cigarettes #Regulation #South Korea #Product

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Pakistan Speeds Up Local Nicotine Pouch Production as PMI Unit Prepares to Launch ZYN

Pakistan’s smokeless, tobacco-free nicotine pouch market has expanded rapidly in recent years, prompting major tobacco companies to accelerate local investments, with Philip Morris Pakistan Ltd. (PMPKL) set to produce ZYN at its Sahiwal facility.

Dec.05 by 2FIRSTS.ai

Product | “2+20” Configuration and Magnetic Semi-Enclosed Design: JNR Open-System E-cigarette Enters the UK Market

The e-cigarette brand JNR has recently launched its open-system product, JNR Whale, in the UK market, with the device now available through online retail channels such as Vape Sourcing and IDEA VAPE. The product features a 2+20 ml refillable configuration, combined with a dual mesh coil and a magnetic design, and is priced at approximately £11.99 across retail channels.

Dec.16 by 2FIRSTS.ai

Bangladesh enforces a complete ban on e-cigarettes and emerging tobacco products, with jail and heavy fines

UNB reports that Bangladesh has imposed a complete ban on e-cigarettes, vapes, and other emerging tobacco products as the Smoking and Tobacco Products Use Control (Amendment) Ordinance, 2025 has come into effect.

Jan.04 by 2FIRSTS.ai

Russia Proposes Mandatory Labelling of E-cigarettes from April 1, 2026

Russia’s Ministry of Industry and Trade has proposed introducing mandatory labelling for electronic cigarettes and other electronic devices used to consume nicotine, starting April 1, 2026. The draft resolution has been published on the regulatory portal. Under the proposal, market participants would be required to register with the national monitoring system and label products accordingly, as part of efforts to enhance state oversight of production and circulation.