BAT Rothmans Launches Initiative to Protect Minors from Nicotine Products

BAT by 2FIRSTS.ai

May.29.2024

BAT Rothmans Launches Initiative to Protect Minors from Nicotine Products

BAT Rothmans, the South Korean branch of British American Tobacco, pledges to protect minors from nicotine products on World No Tobacco Day.

According to South Korean media N.News on May 29, British American Tobacco's South Korean branch (BAT Rothmans) announced on Wednesday (May 29) that in order to commemorate World No Tobacco Day on May 31 each year, the company will increase efforts to prevent minors from using nicotine products.

The company's CEO, Song Young-jae, stated: "Minors should never use nicotine, and we believe the government plays a crucial role in ensuring this (through regulations). We hope that all commercial advertisements, if not related to tobacco products, do not contain any content related to tobacco." The official emphasized that the South Korean branch will adhere to strict principles to prevent nicotine products from being sold to minors.

The company will clearly label "19+" on product packaging and advertisements, and implement a strict age verification system on its e-commerce channels. It also advises retailers to be more vigilant in prohibiting the sale of tobacco products to minors.

The spokesperson added that the company will continue to participate in social activities and promote smoke-free alternatives such as e-cigarettes and nicotine pouches to help transition adult smokers from traditional cigarettes.

References:

[1] BAT Rothmans vows to prevent nicotine use by minors

Also Read:

[1] Vuse: BAT's E-Liquid Enters Korean E-Cigarette Market

[2] Blooming Gardens: BAT Promoting ESG Practices in Korea

[3] Glo Hyper Air Artist Kit: A Collaboration Between BAT and Aksu

[4] Former BAT Korea CEO Acquitted in Second Trial on Charges of Evading $36.51 Million Taxes

#Asia #Open system e-cigarettes #Regulation #South Korea #Product

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Coral Springs, Florida Moves to Extend Ban on New Vape Shops as Number of Existing Stores Reaches 23

Coral Springs, Florida is considering extending its six-month moratorium on new smoke and vape shops as it works to finalize zoning rules and regulatory measures in response to a rapid increase in such retailers in recent years. The city is already home to 23 smoke and vape shops.

Dec.01 by 2FIRSTS.ai

ACT Government Bill Targets Illicit Tobacco and Vapes with Tougher Powers

ACT Government Health Minister Rachel Stephen-Smith introduced the Tobacco and Other Smoking Products Amendment Bill 2025, expanding authorised officers’ inspection, seizure and penalty powers to address illicit tobacco and vaping. The Bill enables $1,600 infringement notices for selling prohibited smoking products and classifies illicit tobacco as a prohibited smoking product under Territory law.

Oct.23 by 2FIRSTS.ai

Geek Bar Launches New Pulse Models in the U.S.: Thermochromic Design, Core Specs Intact

U.S. vape retailer VapeSourcing has listed GEEKBAR Pulse 15K/25K Thermal Edition products, currently marked “Coming Soon.” Both models retain the core Pulse-series configuration but adopt a thermochromic, color-changing shell; the Pulse 15K is flagged as GEEKBAR’s first device to use this finish.

Nov.04 by 2FIRSTS.ai

Product | FASTA Unveils New U.S. Offering, Citing “Made in USA” Status and Texas Compliance

FASTA has launched a new disposable, the FASTA ALIEN 51K, on U.S. online channels. Retailer Mi-Pod describes the product as “assembled and filled in the U.S.” and labels it as compliant with Texas e-cigarette registration requirements. The ALIEN 51K is now available via Mi-Pod and Vaping, with a suggested retail price of about $19.99.