Vuse: BAT's E-Liquid Enters Korean E-Cigarette Market

VUSE by 2FIRSTS.ai

Dec.11.2023

Vuse: BAT's E-Liquid Enters Korean E-Cigarette Market

BAT Korea introduced 'Vuse' in the Korean market, aiming to compete with KT&G's Lil and PMI's IQOS.

On December 10th, according to Naver news, Eunji Kim, the CEO of British American Tobacco (BAT) Korea, introduced 'Vuse' to the Korean market. Currently, BAT ranks third in the domestic e-cigarette market in South Korea (where HNB products are considered e-cigarettes), following KT&G's Lil and PMI's IQOS.

According to Kim Eun-jee, "Lil and IQOS are tobacco while Vuse is an e-liquid. Vuse has proven its competitiveness in the US market, so it should be able to challenge the current status quo.

The newly launched 'Vuse Go 800' has sold out within a month of its release. It is reported that in the first week after the initial batch of products hit the market, Vuse's market share in the e-cigarette market in Korea increased by approximately four times, prompting plans to expand sales nationwide from next year.

Kim En-zhi emphasized that the key marketing point of Vuse is its safety. Apart from the e-liquid produced in the manufacturing phase, users are not allowed to randomly change the internal e-liquid.

She said, "It is difficult for us to accurately know what ingredients are added in e-cigarettes sold through numerous informal channels. Once the safety of Vuse is known, the threat to users' health from using e-cigarettes will disappear.

References:

[1] 김은지 BAT로스만스 대표 "액상형 '뷰즈'로 전자담배 시장 판 흔들겠다"

Also Read:

[1] MONS Introduces Disposable E-Cigarettes in Two Colors

[2] BAT Korea and PMI Seek Expansion in South Korean E-cigarette Market

[3] VUSE Go 800 Receives Positive Feedback and Plans Expansion

#Asia #Open system e-cigarettes #Products #South Korea #vuse #E-cigarette #E-cigarettes and Tobacco #E-cigarette Market #British American Tobacco (BAT)

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