Vuse: BAT's E-Liquid Enters Korean E-Cigarette Market

VUSE by 2FIRSTS.ai

Dec.11.2023

Vuse: BAT's E-Liquid Enters Korean E-Cigarette Market

BAT Korea introduced 'Vuse' in the Korean market, aiming to compete with KT&G's Lil and PMI's IQOS.

On December 10th, according to Naver news, Eunji Kim, the CEO of British American Tobacco (BAT) Korea, introduced 'Vuse' to the Korean market. Currently, BAT ranks third in the domestic e-cigarette market in South Korea (where HNB products are considered e-cigarettes), following KT&G's Lil and PMI's IQOS.

According to Kim Eun-jee, "Lil and IQOS are tobacco while Vuse is an e-liquid. Vuse has proven its competitiveness in the US market, so it should be able to challenge the current status quo.

The newly launched 'Vuse Go 800' has sold out within a month of its release. It is reported that in the first week after the initial batch of products hit the market, Vuse's market share in the e-cigarette market in Korea increased by approximately four times, prompting plans to expand sales nationwide from next year.

Kim En-zhi emphasized that the key marketing point of Vuse is its safety. Apart from the e-liquid produced in the manufacturing phase, users are not allowed to randomly change the internal e-liquid.

She said, "It is difficult for us to accurately know what ingredients are added in e-cigarettes sold through numerous informal channels. Once the safety of Vuse is known, the threat to users' health from using e-cigarettes will disappear.

References:

[1] 김은지 BAT로스만스 대표 "액상형 '뷰즈'로 전자담배 시장 판 흔들겠다"

Also Read:

[1] MONS Introduces Disposable E-Cigarettes in Two Colors

[2] BAT Korea and PMI Seek Expansion in South Korean E-cigarette Market

[3] VUSE Go 800 Receives Positive Feedback and Plans Expansion

#Asia #Open system e-cigarettes #Products #South Korea #vuse #E-cigarette #E-cigarettes and Tobacco #E-cigarette Market #British American Tobacco (BAT)

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Kenya Court of Appeal Halts BBC Defamation Case Linked to BAT Bribery Documentary

Kenya’s Court of Appeal has paused the defamation proceedings filed by National Assembly Speaker Moses Wetang’ula against the BBC. The case centers on a 2015 BBC documentary, Panorama: The Secret Bribes of Big Tobacco, which alleged that Wetang’ula received unlawful benefits from British American Tobacco (BAT) during his tenure as a senator.

Dec.02 by 2FIRSTS.ai

EU to Abstain from WHO Tobacco Treaty Vote Amid Deep Internal Split

The European Union will abstain from voting at the upcoming 11th session of the WHO Framework Convention on Tobacco Control (COP11) in Geneva, following months of internal disagreement over how to regulate tobacco and nicotine products. The decision marks a rare and public fracture in EU health policy, reportedly driven by the European Commission’s hardline anti-tobacco stance.

Nov.18 by 2FIRSTS.ai

Product | NEXA FLEX Releases “Built in the USA” Version, Says All Flavors Are Tailored for Adult U.S. Users

NEXA has introduced a disposable e-cigarette, NEXA FLEX, which is promoted as “Built in the USA,” highlighting domestic production and flavors developed for adult U.S. vaping consumers. The device retains features such as a transparent e-liquid chamber, Normal/Turbo dual modes, and up to 40,000 puffs, and is scheduled to launch in late November in Texas. Other brands, including SKE and FASTA, have also recently released products labeled as “Made in the USA” or “U.S.-assembled.”

Nov.20 by 2FIRSTS.ai

WHO MOP4 Focuses on Justice and Prosecution to Combat Illicit Tobacco Trade

The Fourth Meeting of the Parties (MOP4) to the Protocol to Eliminate Illicit Trade in Tobacco Products opened in Geneva on November 24, 2025. With 60 Parties participating, the meeting focuses on strengthening legal action and international cooperation to combat illicit trade, which accounts for about 11% of the global tobacco market and costs governments billions in lost tax revenue.