BAT Rothmans Launches Vuse Go 800 Nationwide in Korea

BAT by 2FIRSTS.ai

May.13.2024

BAT Rothmans Launches Vuse Go 800 Nationwide in Korea

BAT Rothmans to expand sales of "Vuse Go 800" e-cigarette nationwide in South Korea, offering variety of flavors to consumers.

According to a report from South Korean media "NEWS 1" on May 13th, British American Tobacco Rothmans (BAT Rothmans) has decided to promote and sell its liquid e-cigarette "Vuse Go 800" nationwide. This move means that consumers can find this product in convenience stores and e-cigarette specialty stores in South Korea.

As early as January this year, the company began selling four different flavors of "Vuse Go 800" liquid e-cigarettes in the capital region, and added two new flavors four months later to increase adult consumers' exposure opportunities. Vuse Go 800 uses natural nicotine e-liquid, does not require changing e-liquid cartridges or refilling e-liquid, and can be used without preheating or charging.

A representative from British American Tobacco's subsidiary, Imperial Brands, stated, "As the number one brand in the American liquid e-cigarette market, Vuse continues to be warmly welcomed in the Korean market. Since entering the Korean market, we have established a diverse sales network throughout the country."

References:

[1] BAT로스만스, 액상 전자담배 전 제품 전국 판매 확대

Also Read:

[1] Kenyan Tobacco Industry Urges Government to Revise Tobacco Control Act

[2] BAT Kenya Faces Delay in New Nicotine Pouch Product Launch

[3] Discount Promotion for BAT Japan's New GLO Hyper Pro Device

#Asia #Open system e-cigarettes #Market #South Korea #vuse

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