BAT Rothmans Launches Vuse Go 800 Nationwide in Korea

BAT by 2FIRSTS.ai

May.13.2024

BAT Rothmans Launches Vuse Go 800 Nationwide in Korea

BAT Rothmans to expand sales of "Vuse Go 800" e-cigarette nationwide in South Korea, offering variety of flavors to consumers.

According to a report from South Korean media "NEWS 1" on May 13th, British American Tobacco Rothmans (BAT Rothmans) has decided to promote and sell its liquid e-cigarette "Vuse Go 800" nationwide. This move means that consumers can find this product in convenience stores and e-cigarette specialty stores in South Korea.

As early as January this year, the company began selling four different flavors of "Vuse Go 800" liquid e-cigarettes in the capital region, and added two new flavors four months later to increase adult consumers' exposure opportunities. Vuse Go 800 uses natural nicotine e-liquid, does not require changing e-liquid cartridges or refilling e-liquid, and can be used without preheating or charging.

A representative from British American Tobacco's subsidiary, Imperial Brands, stated, "As the number one brand in the American liquid e-cigarette market, Vuse continues to be warmly welcomed in the Korean market. Since entering the Korean market, we have established a diverse sales network throughout the country."

References:

[1] BAT로스만스, 액상 전자담배 전 제품 전국 판매 확대

Also Read:

[1] Kenyan Tobacco Industry Urges Government to Revise Tobacco Control Act

[2] BAT Kenya Faces Delay in New Nicotine Pouch Product Launch

[3] Discount Promotion for BAT Japan's New GLO Hyper Pro Device

#Asia #Open system e-cigarettes #Market #South Korea #vuse

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Imperial Brands FY25 Results: NGP Net Revenue Up 13.7%, Americas Surges Nearly 70%

Imperial Brands reported FY25 NGP net revenue of £368 million, up 13.7% at constant currency. Growth in the Americas accelerated sharply, with NGP revenue up 69.8%, driven by the expansion of the modern oral brand Zone. Europe delivered 8.8% growth, supported by blu’s double-digit vapour share across key markets. Adjusted NGP operating losses narrowed to £76 million, putting the category closer to breakeven.

Nov.18 by 2FIRSTS.ai

ceshi1111

Trusted by industry leaders and innovators, ARAC brings unmatched expertise in Modules 5 & 6, including label and claim development, comprehension testing, human factors/usability, and clinical-behavioral research such as actual use and switching studies. These studies generate the robust, real-world evidence needed to evaluate whether products are “Appropriate for the Protection of Public Health” (APPH) -- including randomized experimental longitudinal, actual use, cohort st

Oct.21

Product | HQD launches the new HQD GO in the U.S., featuring three power levels and a ~$30 price tag.

HQD has listed the disposable HQD GO on its official site and U.S. channels. The device touts 35,000 puffs, three power levels with adjustable airflow, and a 30 mg/ml nicotine strength. On U.S. retail websites, it’s priced at about $29.99.

Oct.24 by 2FIRSTS.ai

Company | Bloomberg: JTI Bets on Value Cigarettes Against the Tide, While Steadily Expanding Heated Tobacco Globally

Bloomberg reports that Japan Tobacco International (JTI) is pursuing a strategy that contrasts with peers such as Philip Morris International (PMI) and British American Tobacco (BAT). While global tobacco majors push “smoke-free” transitions, JTI continues to cultivate combustible cigarettes—particularly value brands in the United States—while advancing the global rollout of its heated-tobacco brand Ploom. JTI forecasts that value-priced cigarettes will exceed a 40% share of the U.S. market by 2