The Department of Justice has provided a narrow 48-hour window for local businesses to suspend the sale of electronic cigarettes.
Last year, there were reports that Brazilian legislators had been delaying the final decision on more secure regulations for tobacco alternatives. Earlier this year, they proposed a new bill to strengthen the national ban on heated tobacco products (HnBs).
The proposed legislation under document number 5087/2020 prohibits the production, importation, sale, and advertising of electronic smoking devices, including e-cigarettes and heated tobacco products, as well as their accessories and additional components. The bill is currently under review by the lower house of Congress.
Earlier this month, the Ministry of Justice issued a temporary suspension, providing local businesses with a narrow 48-hour window to halt the sale of e-cigarettes. Companies mentioned in the official order listed include OLX, Enjoei, Via Sa (owner of Extra, Casas Bahia, and Ponto Frio brands) as well as standout players like Beetle Juice in the industry.
The use of electronic smoking devices has been on Senacon's radar for some time now. In 2009, Anvisa banned their sale and distribution nationwide. However, this year, after conducting extensive research on the products' harmful effects on human health, danger and risk, the Secretary of National Consumer Affairs, Rodrigo Roca, confirmed the agency's stance.
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