Brazil's Illegal Online E-cigarette Market Exposed in Investigation

Jun.14.2024
Brazil's Illegal Online E-cigarette Market Exposed in Investigation
Brazilian authorities discover 870 illegal links selling e-cigarette products online despite Anvisa ban, violating public health regulations.

According to a report by Oaltoacre on June 14th, an investigation by the Brazilian Ministry of Justice and Ministry of Public Security found approximately 870 links offering e-cigarette products without authorization from Anvisa.

Brazil's Illegal Online E-cigarette Market Exposed in Investigation
Investigation on the illegal sale of tobacco products and e-cigarette devices on the Internet | Image source: Brazilian Ministry of Justice


In April, the Brazilian National Health Surveillance Agency (Anvisa) passed a resolution to continue the ban on the sale of e-cigarettes in Brazil. This means that the product's sale, manufacture, import, transport, storage, and advertising are still prohibited. Five directors voted to continue the ban that has been in place in Brazil since 2009. However, the reality is different.

Brazil's Illegal Online E-cigarette Market Exposed in Investigation
Investigation on the Illegal Sale of Tobacco Products and E-Cigarette Devices (DEF) Online | Image Source: Brazilian Ministry of Justice


The Brazilian Ministry of Justice has released the results of an investigation entitled "Illegal Tobacco Products and E-cigarette Devices (DEF) Sales Online" which reveals approximately 870 websites suspected of selling tobacco products, e-cigarettes, and accessories illegally. Additionally, searching through Google, it was discovered that there are 305 public Instagram accounts involved in the same activities. Manual investigations in five states and 945 cities found 298 stores using iFood services to sell tobacco products and e-cigarette related items.


Furthermore, the survey estimated tobacco industry consumption among the population aged 12 to 65 in Brazil. Approximately 51 million people have ever smoked (33.5% of the population), with about 20.8 million people having smoked in the 30 days prior to the survey, making up 13.6% of this age group.


The survey evaluated 945 cities in 5 states that were surveyed, with the following results:


In all states involved, businesses have been found using iFood's delivery service to sell tobacco and e-cigarette related products. The majority of businesses selling tobacco and e-cigarette related products through iFood are located in the southeast and south of Brazil, followed by the central-west, and lastly the northeast and north. Compared to other cities, major urban areas have more businesses using delivery services to sell tobacco products, with a wider range of products and higher prices. Typically, businesses employ a range of strategies, such as using specific keywords to name tobacco products and e-cigarette devices, in order to circumvent control and tracking systems.


In social media platforms, sales websites, and food delivery apps, one can often observe behaviors that violate the regulations set by the Brazilian National Health Surveillance Agency.


In Brazil, it is prohibited to sell any tobacco products or e-cigarette related devices on the internet, as well as to advertise them to the public through displaying packaging images, product names, or brands.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

AIRSCREAM Unlocks Pan-European Nicotine Pouch Market for B2B Partners with Full-Service EU OEM Solutions
AIRSCREAM Unlocks Pan-European Nicotine Pouch Market for B2B Partners with Full-Service EU OEM Solutions
Showcased at PouchEx Stockholm, AIRSCREAM’s end-to-end OEM ecosystem demonstrates how brands can enter the fast-growing European nicotine pouch market with greater speed, confidence, and regulatory readiness.
Dec.04
Product | GEEKBAR Launches HOOKAH X on Its Official Website, Featuring Stepless DTL “Infinite Control”
Product | GEEKBAR Launches HOOKAH X on Its Official Website, Featuring Stepless DTL “Infinite Control”
GEEKBAR has launched the disposable hookah-style e-cigarette HOOKAH X on its official website. According to the product page, the device claims to feature “Stepless/Infinite Control,” enabling continuous adjustment across different airflow and draw-resistance ranges. HOOKAH X has also begun selling through online channels in the U.S., with pricing around US$21.99.
Dec.08 by 2FIRSTS.ai
China Announces Crackdown on Illegal Nicotine Pouch Manufacturing Involving Counterfeit VELO, ZYN, and PABLO Products
China Announces Crackdown on Illegal Nicotine Pouch Manufacturing Involving Counterfeit VELO, ZYN, and PABLO Products
The case is valued at approximately 400,000 yuan, and two suspects have been taken into custody.Video footage released by authorities shows that the counterfeit products involved well-known market brands such as VELO, ZYN, and PABLO.
Dec.01
2Firsts Observation | Element Vape Launches “Made in USA” Section as Product Pages Show “Assembled in USA” and “Made in USA” Labels
2Firsts Observation | Element Vape Launches “Made in USA” Section as Product Pages Show “Assembled in USA” and “Made in USA” Labels
Element Vape, a U.S. online vaping retailer, uses origin labels such as “Made in USA” and “Assembled in USA” across disposable vape product pages and a dedicated collection page, grouping items under “Made in USA Disposable Vapes,” but the platform does not disclose on its public pages the applicable standards or evidentiary basis for these different claims.
Jan.20 by 2FIRSTS.ai
Japan Tobacco Launches Limited-Edition “Purple Dusk” Colorway for Ploom AURA, Priced at JPY 2,980
Japan Tobacco Launches Limited-Edition “Purple Dusk” Colorway for Ploom AURA, Priced at JPY 2,980
Japan Tobacco has launched the fourth installment of its limited-color series for the Ploom AURA heated-tobacco device, unveiling “Purple Dusk” . Priced at JPY 2,980 (about USD 18.7, tax included), it goes on limited early sale via official channels from Jan 13, before rolling out to convenience stores and other retail outlets across Japan from Jan 20.
Jan.13 by 2FIRSTS.ai
Uruguay Lawmaker Proposes Ban on Smoking and Vaping in Playgrounds and Bus Stops
Uruguay Lawmaker Proposes Ban on Smoking and Vaping in Playgrounds and Bus Stops
A bill introduced by Uruguayan lawmaker Álvaro Dastugue proposes banning smoking and vaping in public spaces that include children’s play areas, as well as at bus stops and nearby waiting zones. The draft legislation aims to reduce involuntary exposure to smoke and aerosols from tobacco, marijuana and electronic vaping devices.
Dec.24 by 2FIRSTS.ai