Brazil's Illegal Online E-cigarette Market Exposed in Investigation

Jun.14.2024
Brazil's Illegal Online E-cigarette Market Exposed in Investigation
Brazilian authorities discover 870 illegal links selling e-cigarette products online despite Anvisa ban, violating public health regulations.

According to a report by Oaltoacre on June 14th, an investigation by the Brazilian Ministry of Justice and Ministry of Public Security found approximately 870 links offering e-cigarette products without authorization from Anvisa.

Brazil's Illegal Online E-cigarette Market Exposed in Investigation
Investigation on the illegal sale of tobacco products and e-cigarette devices on the Internet | Image source: Brazilian Ministry of Justice


In April, the Brazilian National Health Surveillance Agency (Anvisa) passed a resolution to continue the ban on the sale of e-cigarettes in Brazil. This means that the product's sale, manufacture, import, transport, storage, and advertising are still prohibited. Five directors voted to continue the ban that has been in place in Brazil since 2009. However, the reality is different.

Brazil's Illegal Online E-cigarette Market Exposed in Investigation
Investigation on the Illegal Sale of Tobacco Products and E-Cigarette Devices (DEF) Online | Image Source: Brazilian Ministry of Justice


The Brazilian Ministry of Justice has released the results of an investigation entitled "Illegal Tobacco Products and E-cigarette Devices (DEF) Sales Online" which reveals approximately 870 websites suspected of selling tobacco products, e-cigarettes, and accessories illegally. Additionally, searching through Google, it was discovered that there are 305 public Instagram accounts involved in the same activities. Manual investigations in five states and 945 cities found 298 stores using iFood services to sell tobacco products and e-cigarette related items.


Furthermore, the survey estimated tobacco industry consumption among the population aged 12 to 65 in Brazil. Approximately 51 million people have ever smoked (33.5% of the population), with about 20.8 million people having smoked in the 30 days prior to the survey, making up 13.6% of this age group.


The survey evaluated 945 cities in 5 states that were surveyed, with the following results:


In all states involved, businesses have been found using iFood's delivery service to sell tobacco and e-cigarette related products. The majority of businesses selling tobacco and e-cigarette related products through iFood are located in the southeast and south of Brazil, followed by the central-west, and lastly the northeast and north. Compared to other cities, major urban areas have more businesses using delivery services to sell tobacco products, with a wider range of products and higher prices. Typically, businesses employ a range of strategies, such as using specific keywords to name tobacco products and e-cigarette devices, in order to circumvent control and tracking systems.


In social media platforms, sales websites, and food delivery apps, one can often observe behaviors that violate the regulations set by the Brazilian National Health Surveillance Agency.


In Brazil, it is prohibited to sell any tobacco products or e-cigarette related devices on the internet, as well as to advertise them to the public through displaying packaging images, product names, or brands.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Latvian Parliament Gives Initial Support to E-Cigarette Deposit Scheme Amendments
Latvian Parliament Gives Initial Support to E-Cigarette Deposit Scheme Amendments
On April 1, Latvia’s parliament gave conceptual support to amendments to the Waste Management Law that would introduce a deposit system for e-cigarettes in order to reduce pollution and environmental harm caused by these products.
Apr.03 by 2FIRSTS.ai
VCU Signs Letter of Intent to Buy Altria Building for USD 150 Million, Pending State Approval
VCU Signs Letter of Intent to Buy Altria Building for USD 150 Million, Pending State Approval
Virginia Commonwealth University has signed a letter of intent to acquire Altria Group’s 450,000-square-foot building in downtown Richmond for USD 150 million, but the deal still depends on approval from the General Assembly. The university said the facility would support expansion of the Massey Comprehensive Cancer Center and help grow enrollment in its new School of Public Health and School of Pharmacy. VCU also said constructing a comparable facility would cost about USD 715 million.
Mar.13 by 2FIRSTS.ai
Product | OXVA launches SlimStick X in Europe and the U.S., shifting from pre-filled to open-system refilling
Product | OXVA launches SlimStick X in Europe and the U.S., shifting from pre-filled to open-system refilling
OXVA has recently launched its new e-cigarette, the SlimStick X. Unlike its predecessor, the SlimStick, which used a pre-filled pod system, the SlimStick X adopts an open-system refillable design, featuring a 2ml pod, a 1.0Ω coil, and a 1400mAh battery. The product has entered online retail channels in markets including the United States, the United Kingdom, Greece, and Spain, with a price of about $23.99.
Mar.06 by 2FIRSTS.ai
AIR Expects to Complete CAEP Business Combination in Q2 2026 and List on Nasdaq
AIR Expects to Complete CAEP Business Combination in Q2 2026 and List on Nasdaq
AIR Limited and Cantor Equity Partners III announced that the F-4 registration statement related to their proposed business combination was declared effective by the U.S. Securities and Exchange Commission on April 22, 2026. Under the arrangement first announced on Nov. 7, 2025, the combined company, AIR Global PLC, is intended to list on Nasdaq in the United States under the ticker “AIIR.”
Apr.24 by 2FIRSTS.ai
Italy Formally Submits Detailed Opinion to EU Obstructing Ireland's Disposable Vape Ban
Italy Formally Submits Detailed Opinion to EU Obstructing Ireland's Disposable Vape Ban
Italy's Ministry of Enterprises and Made in Italy has submitted a detailed opinion against Ireland's proposed "Public Health (Single Use Vapes) Bill 2025." Italy argued that the comprehensive ban on disposable vapes lacks scientific evidence, violates the EU principle of the free movement of goods, and conflicts with the existing Tobacco Products Directive.
Apr.10 by 2FIRSTS.ai
BAT Japan Announces McLaren Collaboration “glo Hilo Plus” Limited-Edition Set, Priced at About USD 200
BAT Japan Announces McLaren Collaboration “glo Hilo Plus” Limited-Edition Set, Priced at About USD 200
British American Tobacco Japan (BAT Japan) announced a collaboration with McLaren Racing to launch the “glo Hilo Plus・McLaren Racing Inspired Limited-Edition Set.” Sales begin on March 3 via the glo Store Ginza and the official glo online store. Based on the “glo Hilo Plus,” the set includes a limited-edition device and dedicated accessories, priced at JPY 30,000 (about USD 200).
Mar.03 by 2FIRSTS.ai