Brazil's Illegal Online E-cigarette Market Exposed in Investigation

Jun.14.2024
Brazil's Illegal Online E-cigarette Market Exposed in Investigation
Brazilian authorities discover 870 illegal links selling e-cigarette products online despite Anvisa ban, violating public health regulations.

According to a report by Oaltoacre on June 14th, an investigation by the Brazilian Ministry of Justice and Ministry of Public Security found approximately 870 links offering e-cigarette products without authorization from Anvisa.

Brazil's Illegal Online E-cigarette Market Exposed in Investigation
Investigation on the illegal sale of tobacco products and e-cigarette devices on the Internet | Image source: Brazilian Ministry of Justice


In April, the Brazilian National Health Surveillance Agency (Anvisa) passed a resolution to continue the ban on the sale of e-cigarettes in Brazil. This means that the product's sale, manufacture, import, transport, storage, and advertising are still prohibited. Five directors voted to continue the ban that has been in place in Brazil since 2009. However, the reality is different.

Brazil's Illegal Online E-cigarette Market Exposed in Investigation
Investigation on the Illegal Sale of Tobacco Products and E-Cigarette Devices (DEF) Online | Image Source: Brazilian Ministry of Justice


The Brazilian Ministry of Justice has released the results of an investigation entitled "Illegal Tobacco Products and E-cigarette Devices (DEF) Sales Online" which reveals approximately 870 websites suspected of selling tobacco products, e-cigarettes, and accessories illegally. Additionally, searching through Google, it was discovered that there are 305 public Instagram accounts involved in the same activities. Manual investigations in five states and 945 cities found 298 stores using iFood services to sell tobacco products and e-cigarette related items.


Furthermore, the survey estimated tobacco industry consumption among the population aged 12 to 65 in Brazil. Approximately 51 million people have ever smoked (33.5% of the population), with about 20.8 million people having smoked in the 30 days prior to the survey, making up 13.6% of this age group.


The survey evaluated 945 cities in 5 states that were surveyed, with the following results:


In all states involved, businesses have been found using iFood's delivery service to sell tobacco and e-cigarette related products. The majority of businesses selling tobacco and e-cigarette related products through iFood are located in the southeast and south of Brazil, followed by the central-west, and lastly the northeast and north. Compared to other cities, major urban areas have more businesses using delivery services to sell tobacco products, with a wider range of products and higher prices. Typically, businesses employ a range of strategies, such as using specific keywords to name tobacco products and e-cigarette devices, in order to circumvent control and tracking systems.


In social media platforms, sales websites, and food delivery apps, one can often observe behaviors that violate the regulations set by the Brazilian National Health Surveillance Agency.


In Brazil, it is prohibited to sell any tobacco products or e-cigarette related devices on the internet, as well as to advertise them to the public through displaying packaging images, product names, or brands.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

PMI Launches "Invest in America" Campaign as ZYN Factory Set for Full Operation in 2026
PMI Launches "Invest in America" Campaign as ZYN Factory Set for Full Operation in 2026
PMI US has launched the “Invested in America” campaign to spotlight its $600 million investment in a new ZYN nicotine pouch facility in Arizona, projected to create 500 direct and 1,000 indirect jobs.
Jul.04 by 2FIRSTS.ai
BAT Challenges Polish Tax Authorities as 200,000 Pods Seized, Potential Loss Exceeds $2.7 Million
BAT Challenges Polish Tax Authorities as 200,000 Pods Seized, Potential Loss Exceeds $2.7 Million
British American Tobacco (BAT) strongly disputes the Polish tax authority’s seizure of over 200,000 e-cigarette pods imported by its partner, citing lack of legal basis and possible unlawful expropriation. Despite plans for legal sale before new tax rates, the goods were confiscated. BAT estimates losses above PLN 10 million ($2.77 million) and may pursue legal action domestically and internationally.
Jul.18 by 2FIRSTS.ai
Taking Flight: How Kardinal Builds a Global Vape Brand from Southeast Asia
Taking Flight: How Kardinal Builds a Global Vape Brand from Southeast Asia
Founded in Malaysia, Kardinal quickly rose to global prominence with its user-focused design and high-quality products. Flagship devices like Quik 6000 and Quikpro have won international acclaim. The brand is now expanding into Southeast Asia, the Middle East, and Latin America, steadily building its global footprint.
Jun.27
German Customs Seize 3.3 Tons of Illegal E-Cigarettes, Causing Estimated $290,000 Tax Loss
German Customs Seize 3.3 Tons of Illegal E-Cigarettes, Causing Estimated $290,000 Tax Loss
German customs seized 3.3 tons of illegal e-cigarettes from a Dutch truck, involving over 753 liters of e-liquid. The driver and company owner face criminal charges. Estimated tax loss exceeds €245,000 ($290,000). Since July 2022, nicotine e-liquids in Germany are taxed at €0.26/ml.
Jul.25 by 2FIRSTS.ai
Malaysian Health Minister: Vaping Ban to Be Submitted to Cabinet, Act 852 Cuts Product Variety by 60%
Malaysian Health Minister: Vaping Ban to Be Submitted to Cabinet, Act 852 Cuts Product Variety by 60%
Malaysian Health Ministry plans to propose banning e-cigarettes to Cabinet after significant decrease in smoking products post-law enforcement.
Aug.12 by 2FIRSTS.ai
Roanoke City Council Considers $20,000 Annual Fee for Vape Shops, Sparking Debate
Roanoke City Council Considers $20,000 Annual Fee for Vape Shops, Sparking Debate
ROANOKE, Virginia — August 11, 2025 — The Roanoke City Council is reviewing a proposal that would require vape shops whose primary business is selling e-cigarette products to pay an annual operating fee of $20,000. The measure would not apply to gas stations or convenience stores that also sell vaping products.
Aug.14 by 2FIRSTS.ai