Cambodia Moves to Draft New Tobacco Control Strategy Targeting Illicit Products and E-Cigarette Spread

Apr.29
Cambodia Moves to Draft New Tobacco Control Strategy Targeting Illicit Products and E-Cigarette Spread
Cambodian Health Minister Cheang Ra has called for the development of a tobacco control strategy for 2027–2031, with the goal of reducing tobacco use by 30% by 2030. The directive was issued during a Tobacco Product Control Committee meeting in Phnom Penh. Priority areas include reducing tobacco use, protecting the public from secondhand smoke, tackling illegal and counterfeit tobacco products, and preventing the spread of e-cigarettes.

Key Takeaways

  • Cambodian Health Minister Cheang Ra called for a 2027–2031 tobacco control strategy aimed at reducing tobacco use by 30% by 2030.
  • The directive was issued during a Tobacco Product Control Committee meeting in Phnom Penh.
  • Priority areas include reducing tobacco use, protecting the public from secondhand smoke, tackling illegal and counterfeit tobacco products, and preventing the spread of e-cigarettes.
  • Ra said tobacco control cannot be handled by the Ministry of Health alone and requires multi-sectoral cooperation.
  • Cambodia’s Ministry of Health said about 1.6 million Cambodians still use tobacco.

 

2Firsts, April 29,2026 

 

According to Khmer Times , Cambodian Health Minister Cheang Ra has called for the development of a tobacco control strategy for 2027–2031 with the goal of reducing tobacco use by 30% by 2030.

 

The meeting in Phnom Penh reviewed progress and priorities


The directive was issued during a meeting of the Tobacco Product Control Committee in Phnom Penh on Monday. 

 

The meeting was held to review progress, strengthen multi-sectoral cooperation, and set priorities.

 

The new strategy will focus on tobacco use, secondhand smoke, illicit products and e-cigarettes


According to the report, focus areas include reducing tobacco use, protecting the public from secondhand smoke, tackling illegal and counterfeit tobacco products, and preventing the spread of e-cigarettes. The report said e-cigarettes pose risks to youth and public health.

 

The minister said tobacco control is the responsibility of all sectors


Ra said tobacco control is the responsibility of all sectors and society as a whole, and that all parties must work together to protect children, youth, and citizens from the dangers of tobacco and e-cigarettes and to build a smoke-free, healthy and safe future for Cambodia.

 

The minister said tobacco control also aims to prevent non-communicable diseases


Ra added that stronger tobacco control efforts are essential to protecting lives and said government measures aim not only to reduce smoking rates, but also to protect the population, especially children, youth, and women, from non-communicable diseases such as cancer and strokes.

 

The minister said the Ministry of Health cannot act alone


Ra said effective action requires multi-sectoral cooperation and that the Ministry of Health cannot act on its own. He said ministries, institutions, local authorities, schools, communities and the broader public must all contribute.

 

The minister called for broader public education, especially for students and youth


He called for expanded education and awareness campaigns, particularly targeting students and young people, who are increasingly vulnerable to new tobacco products and e-cigarettes.

 

The minister urged stricter enforcement of existing laws


Ra called for stricter enforcement of laws, including the tobacco advertising ban, mandatory health warnings on cigarette packaging, smoking prohibitions in public places, and stronger crackdowns on illegal and counterfeit tobacco products.

 

An expert welcomed the move but said enforcement remains weak


Ra said the 2027–2031 strategy must be grounded in evidence and must aim to reduce tobacco use by 30% by 2030.


Nuth Sambath, a health science expert at the Royal Academy of Cambodia, welcomed the move and described it as a positive step toward reducing tobacco use, which harms both smokers and people exposed to secondhand smoke.


Sambath added that although laws banning smoking in public places exist, enforcement remains weak, with many people, especially youth, continuing to smoke openly. He called for stricter enforcement and said people under 18 should not be allowed to smoke.

 

The expert suggested designated smoking areas and stronger respect for the law


He suggested designating smoking areas to prevent widespread public smoking and urged stronger respect for the law.


Sambath said the rules on smokers in public places have not been strictly enforced even though the law provides for it, and welcomed the government’s effort to reduce tobacco use by 30% by 2030.

 

The ministry said Cambodia has made progress but still has 1.6 million tobacco users


According to the Ministry of Health, Cambodia has made significant progress under the World Health Organization Framework Convention on Tobacco Control and MPOWER measures, including mandatory health warnings on tobacco packaging, smoking bans in work and public spaces, and advertising restrictions.


However, about 1.6 million Cambodians still use tobacco, underscoring the need for sustained, coordinated and effective action.

Image Source:

 

Image source: Khmer Times 

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

South Korea Extends Vape Rules to Unmanned Stores After Bringing Synthetic Nicotine Under Tobacco Law
South Korea Extends Vape Rules to Unmanned Stores After Bringing Synthetic Nicotine Under Tobacco Law
South Korea's Ministry of Gender Equality and Family said on September 14 that it plans to designate unmanned e-cigarette stores as businesses where minors are prohibited from entering or working. Operators would be required to verify customers' ages and display notices restricting access by minors. The proposal is open for public comment through October 6. The move follows an April expansion of South Korea's statutory tobacco definition that brought products made with natural or synthetic nicotine under the Tobacco Business Act. Nicotine-free liquids and products using nicotine analogues such as 6-methylnicotine, however, remain an emerging regulatory issue.
Sep.21
On-Site Report | CTP Details PMTA Backlog, 180-Day Review Goal and sPMTA Process
On-Site Report | CTP Details PMTA Backlog, 180-Day Review Goal and sPMTA Process
FDA’s Center for Tobacco Products detailed new PMTA review data and process changes at the 2026 FDLI conference. Pending PMTAs fell from about 450,000 at the start of 2025 to 135,000 by September 2026. CTP also discussed its 180-day review goal, current sPMTA pilot, alternate-supplier planning, more than 50,300 pending SE reports, and lessons from the nicotine pouch pilot already being applied to ENDS review.
Regulations
Oct.07
Product | KT&G Launches lil HYBRID 3.0 Misty Rosé Edition II in South Korea With Two Pink Finishes at 88,000 Won
Product | KT&G Launches lil HYBRID 3.0 Misty Rosé Edition II in South Korea With Two Pink Finishes at 88,000 Won
South Korean tobacco company KT&G launched the limited-edition lil HYBRID 3.0 Misty Rosé Edition II on September 30, 2026, following the original Misty Rosé Edition introduced in November 2025. The new release comes in two pink finishes, Bloom Rosé and Viva Rosé, each priced at 88,000 won. Both versions initially went on sale through the lil Store online shop and lil MINIMALIUM flagship stores. From October 7, Bloom Rosé became available at approximately 1,500 lil Station retail outlets nationwide. The release retains the existing lil HYBRID 3.0 hybrid heated tobacco platform, with changes focused on exterior design and distribution.
product
Oct.10
Couche-Tard Posts Double-Digit U.S. Same-Store Growth in Other Nicotine Products, Led by Pouches
Couche-Tard Posts Double-Digit U.S. Same-Store Growth in Other Nicotine Products, Led by Pouches
Alimentation Couche-Tard said U.S. same-store sales in its “other nicotine products” category grew at a double-digit rate in the first quarter of fiscal 2027, led by nicotine pouches, while overall U.S. same-store merchandise revenues increased 1.7%. The company also said its Canadian nicotine business continued to face regulatory pressure and illicit-market headwinds. The U.S. performance coincides with Couche-Tard's participation in efforts to reopen Canadian convenience-store access to authorized nicotine pouches, though the company has not established a direct causal link between the two.
Sep.14
Ireland Raises Nicotine Product Taxes Again as Cigarettes Gain €1 and Vape Duty Is Set to Jump 40%
Ireland Raises Nicotine Product Taxes Again as Cigarettes Gain €1 and Vape Duty Is Set to Jump 40%
Ireland has increased tobacco excise under Budget 2027 and announced a further rise in its E-liquid Products Tax. From Oct. 7, the tax burden on a pack of 20 cigarettes in the most popular price category increased by €1, with pro-rata increases on other tobacco products. The government plans to raise EPT from €0.50 to €0.70 per millilitre from Jan. 1, 2027, a 40% increase applying to both nicotine-containing and nicotine-free e-liquids. The tobacco duty increase is expected to raise about €63.1 million in a full year.
Regulations
Oct.09
JTI Liggett Puts U.S. Value Cigarette Brands in Spotlight at 2026 NACS Show
JTI Liggett Puts U.S. Value Cigarette Brands in Spotlight at 2026 NACS Show
At the 2026 NACS Show in Las Vegas, JTI Liggett highlighted its value-priced cigarette portfolio, including LD and Montego, following JT Group's acquisition of Vector Group. The company's U.S. business reported market share gains, with LD sales volume rising 32.6% in the first half of 2026. Meanwhile, Ploom was displayed separately at Altria's booth under an existing partnership. JTI Liggett booth staff told 2Firsts that the company had not yet launched nicotine pouch products in the United States.
EXPO
Oct.09