Cambodia Moves to Draft New Tobacco Control Strategy Targeting Illicit Products and E-Cigarette Spread

Apr.29
Cambodia Moves to Draft New Tobacco Control Strategy Targeting Illicit Products and E-Cigarette Spread
Cambodian Health Minister Cheang Ra has called for the development of a tobacco control strategy for 2027–2031, with the goal of reducing tobacco use by 30% by 2030. The directive was issued during a Tobacco Product Control Committee meeting in Phnom Penh. Priority areas include reducing tobacco use, protecting the public from secondhand smoke, tackling illegal and counterfeit tobacco products, and preventing the spread of e-cigarettes.

Key Takeaways

  • Cambodian Health Minister Cheang Ra called for a 2027–2031 tobacco control strategy aimed at reducing tobacco use by 30% by 2030.
  • The directive was issued during a Tobacco Product Control Committee meeting in Phnom Penh.
  • Priority areas include reducing tobacco use, protecting the public from secondhand smoke, tackling illegal and counterfeit tobacco products, and preventing the spread of e-cigarettes.
  • Ra said tobacco control cannot be handled by the Ministry of Health alone and requires multi-sectoral cooperation.
  • Cambodia’s Ministry of Health said about 1.6 million Cambodians still use tobacco.

 

2Firsts, April 29,2026 

 

According to Khmer Times , Cambodian Health Minister Cheang Ra has called for the development of a tobacco control strategy for 2027–2031 with the goal of reducing tobacco use by 30% by 2030.

 

The meeting in Phnom Penh reviewed progress and priorities


The directive was issued during a meeting of the Tobacco Product Control Committee in Phnom Penh on Monday. 

 

The meeting was held to review progress, strengthen multi-sectoral cooperation, and set priorities.

 

The new strategy will focus on tobacco use, secondhand smoke, illicit products and e-cigarettes


According to the report, focus areas include reducing tobacco use, protecting the public from secondhand smoke, tackling illegal and counterfeit tobacco products, and preventing the spread of e-cigarettes. The report said e-cigarettes pose risks to youth and public health.

 

The minister said tobacco control is the responsibility of all sectors


Ra said tobacco control is the responsibility of all sectors and society as a whole, and that all parties must work together to protect children, youth, and citizens from the dangers of tobacco and e-cigarettes and to build a smoke-free, healthy and safe future for Cambodia.

 

The minister said tobacco control also aims to prevent non-communicable diseases


Ra added that stronger tobacco control efforts are essential to protecting lives and said government measures aim not only to reduce smoking rates, but also to protect the population, especially children, youth, and women, from non-communicable diseases such as cancer and strokes.

 

The minister said the Ministry of Health cannot act alone


Ra said effective action requires multi-sectoral cooperation and that the Ministry of Health cannot act on its own. He said ministries, institutions, local authorities, schools, communities and the broader public must all contribute.

 

The minister called for broader public education, especially for students and youth


He called for expanded education and awareness campaigns, particularly targeting students and young people, who are increasingly vulnerable to new tobacco products and e-cigarettes.

 

The minister urged stricter enforcement of existing laws


Ra called for stricter enforcement of laws, including the tobacco advertising ban, mandatory health warnings on cigarette packaging, smoking prohibitions in public places, and stronger crackdowns on illegal and counterfeit tobacco products.

 

An expert welcomed the move but said enforcement remains weak


Ra said the 2027–2031 strategy must be grounded in evidence and must aim to reduce tobacco use by 30% by 2030.


Nuth Sambath, a health science expert at the Royal Academy of Cambodia, welcomed the move and described it as a positive step toward reducing tobacco use, which harms both smokers and people exposed to secondhand smoke.


Sambath added that although laws banning smoking in public places exist, enforcement remains weak, with many people, especially youth, continuing to smoke openly. He called for stricter enforcement and said people under 18 should not be allowed to smoke.

 

The expert suggested designated smoking areas and stronger respect for the law


He suggested designating smoking areas to prevent widespread public smoking and urged stronger respect for the law.


Sambath said the rules on smokers in public places have not been strictly enforced even though the law provides for it, and welcomed the government’s effort to reduce tobacco use by 30% by 2030.

 

The ministry said Cambodia has made progress but still has 1.6 million tobacco users


According to the Ministry of Health, Cambodia has made significant progress under the World Health Organization Framework Convention on Tobacco Control and MPOWER measures, including mandatory health warnings on tobacco packaging, smoking bans in work and public spaces, and advertising restrictions.


However, about 1.6 million Cambodians still use tobacco, underscoring the need for sustained, coordinated and effective action.

Image Source:

 

Image source: Khmer Times 

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Malaysian Tobacco Control Groups Call for Annual 5% Tobacco Tax Hike
Malaysian Tobacco Control Groups Call for Annual 5% Tobacco Tax Hike
According to The Star and The Edge Malaysia, tobacco control groups in Malaysia have urged the government to raise tobacco taxes by at least 5% annually, saying the measure could reduce smoking rates and fund public health and social programmes.
News
May.26
One Year After UK Disposable Vape Ban: Youth Use Falls to 13%, Adult Use to 8%
One Year After UK Disposable Vape Ban: Youth Use Falls to 13%, Adult Use to 8%
among both youth and adults. However, industry groups and regulators warn that the illicit vape market remains a growing concern.
Jun.09
Trump’s Tobacco Investments and Industry Donations Draw Scrutiny as FDA Eases Vape and Nicotine Pouch Rules
Trump’s Tobacco Investments and Industry Donations Draw Scrutiny as FDA Eases Vape and Nicotine Pouch Rules
A report by KFF Health News says that as the Trump administration pursued a series of policies favorable to the nicotine and tobacco industry, President Donald Trump increased his holdings in tobacco companies while benefiting from substantial industry-linked political donations, prompting questions from public health advocates about potential conflicts of interest and regulatory direction.
Jun.12
Portugal and Other Countries Submit Objections in Brussels Over UK Smoke-Free Generation Bill
Portugal and Other Countries Submit Objections in Brussels Over UK Smoke-Free Generation Bill
Portugal is among the countries opposing the UK Tobacco and Vapes Bill, which would ban tobacco sales to people born on or after Jan. 1, 2009. According to the report, Portugal, Croatia, the Czech Republic, Greece, Italy, Slovakia and Romania have submitted reasoned opinions and formal observations to Brussels, arguing that the bill breaches post-Brexit arrangements including the Windsor Framework.
Apr.24 by 2FIRSTS.ai
CBP and FDA Seize 18 Million Illegal Vapes Worth $175 Million in Maritime Cargo Operation
CBP and FDA Seize 18 Million Illegal Vapes Worth $175 Million in Maritime Cargo Operation
U.S. Customs and Border Protection (CBP) announced that more than 18 million illegal e-cigarettes valued at over $175 million were seized during “Operation Red Mist,” a joint enforcement initiative involving the U.S. Coast Guard and the FDA. The operation primarily targeted maritime vape shipments originating from China and focused on combating illicit importation, transportation, and distribution activities.
Regulations
May.14
Imperial Brands Launches 2ml+10ml blu MAX 6000 Vape System
Imperial Brands Launches 2ml+10ml blu MAX 6000 Vape System
mperial Brands has launched blu MAX 6000 in the UK, positioning the product as a higher-puff vape kit with longer-lasting use and replaceable pod+refill options. The device uses a 2ml+10ml click-on box format, with starter kits priced at £10.99 (approximately $14) and replacement pod+refill packs priced at £7.99 (approximately $10).
Market
May.19