
The General Administration of Customs of China released the e-cigarette export trade data for September 20-24 on 21 October. According to the data, the total export value of e-cigarettes from China in September was approximately $850 million, down 4.83% month-on-month and 4.69% year-on-year. The export volume was around 19,600 tonnes, down 3.49% month-on-month and 4.93% year-on-year.

The United States, United Kingdom, and South Korea rank as the top three export destinations, with Indonesia showing strong performance.
According to the data, the United States, United Kingdom, South Korea, Germany, and Malaysia are the top five export markets.
Specifically, the United States remains the largest export destination, despite a decrease of 0.41% compared to the previous month, the YoY growth rate is still at 12.46%, with exports reaching $287 million, holding an absolute market share.
Next are the United Kingdom and South Korea. The UK saw a month-on-month growth of 4.47% and a year-on-year decrease of 16.9%, with exports totaling $95.34 million. Exports to South Korea reached $53.69 million, with a month-on-month increase of 1.43% and a year-on-year decrease of 10.22%.
In addition, Germany and Malaysia had export values of $48.82 million and $36.84 million respectively. Malaysia's exports showed increases both month-on-month and year-on-year, with a 2.81% increase from the previous month and a 19.5% increase from the previous year, demonstrating stable and sustained growth.
Other countries entering the top ten include the Netherlands ($36.69 million), Russia ($27.46 million), the United Arab Emirates ($23.24 million), Canada ($20.26 million), and Indonesia ($18.61 million).
Among them, Indonesia's month-on-month growth rate is 11.83%, year-on-year growth rate is 121.37%, growing rapidly, and is one of the fastest growing markets in Asia.

North America and Africa's emerging markets are growing rapidly, with Belize experiencing a month-on-month increase of over 110,000 times.
Firsts observed that emerging markets such as Belize, Armenia, and Jamaica are experiencing rapid growth, indicating a surge in demand for e-cigarettes in these markets.
North America's emerging markets are growing rapidly, with Belize seeing the highest month-on-month growth rate at 117111.20%; Jamaica also experienced significant growth with a month-on-month increase of 1216.66%. Additionally, Armenia, located in Europe, saw e-cigarette exports increase by 1378.15% compared to the previous month and 236.69% year-on-year.
The growth momentum in the African market is remarkable, especially the performance of Mozambique, Tanzania, and Guinea, with a month-on-month growth of 589.79%, 367.32%, and 244.41% respectively. In particular, exports to Tanzania reached $264,700.

In addition, the total export volume is approximately 19,600 tons, a decrease of 3.49% compared to the previous period, but an increase of 4.93% year-on-year.

The export unit price is $43.54 per kilogram, a decrease of 1.39% on a month-on-month basis and an increase of 0.25% year-on-year; the average price of "e-cigarettes and similar personal electronic vaporizers" is $4.8 per unit.

Among them, "e-cigarettes and similar personal electronic vaporizing devices" account for 26.3% of the export category, while "non-tobacco or refabricated tobacco products containing nicotine for non-combustible use" account for 73.7%.

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